This chapter examines how a university can offer mindset-changing experiences to benefit local communities and students; arouse awareness to the way we work, do business and relate to each other and to our environment; and maximise the involvement of individuals and groups in solidarity economy movements. A three year action research programme developed by Methodist University of Sao Paulo in Montanhao, a poor Sao Bernardo do Campo neighbourhood offered supported the development of projects, programmes and management tools, supported the development of a repertoire of community-focused social technologies, and highlighted cultural and local knowledge. The programmes offered a real contribution to the empowerment of communities and the development of the quality of life at a local level, especially adapting business plan methodologies towards the goal of developing the solidarity economy, spreading income more fairly, and increasing the groups’ self-esteem, while developing students’ skills. It also focused skills available in an academic environment on contributing to local development demands, creating a new values platform based in collective development, associational skills, and environmental and local awareness, especially for local women who represented 70% of all solidarity economy movement participants.