This chapter examines the past eugenics movement in order to evaluate the motivations, patterns, strategies, and language that drew in so many. Searching the parameters of a movement that targeted natural reproduction for lessons about modern methods of assisted conception is both highly logical and utterly counterintuitive. One might insist that eugenics cares about individual reproduction only as it impacts the population, whereas ART cares about the population only as it assists in individual reproduction. However, both eugenics and ART are logically tied by their mutual focus on controlling reproduction. In reviewing and summarizing the detailed accounts of the lives, the lures, and the losses that define the eugenics movement, the chapter focuses on the themes that emerge from the analysis—science, language, tradition, and economics.