Chapter 2 explores women’s strategic role as clubs grew up to support amateur activity. Unlike the early colonial cine club scene that was largely male dominated, Britain's cine club scene involved women from the outset and echoes other gendered patterns of associational and voluntary activity. Previously unavailable films, club records and interviews identify significant contributions by award-winning women practitioners, as mentors, adjudicators, writers, teachers and committee members that facilitate local to international events and bridge the transition from analogue into digital activity. Interviews reveal how healthier, personally wealthier and active retirees still sustain roles carved out by their pioneering predecessors. Background, education, marital status, paid employment and domestic roles contextualise how women maintained local groups during wartime, filmed club life and made films alone or with other members. Some became fundraisers, all became keen advocates and for some, film became part of their identity, whether working in non-fiction, fiction, experimental filmmaking or animation.