Peran Media Massa dan Teknologi dalam Transformasi Keintiman di Indonesia

This research aimed to identify how the current development in technology and mass media is affecting the form and the way people fulfill intimacy in Indonesia by using Anthony Giddens' concept of intimacy transformation. In his book The Transformation of Intimacy Sexuality, Love, and Eroticism in Modern Societies (1992), Giddens stated that there are changes in intimacy relations in society from time to time which are influenced by the pace of modernity. This research showed that there are influences from mass media and technology in changing concept of intimacy and how to fulfill it in society, where previously only recognizing the concept of matchmaking and marriage as way to fulfill it, are now beginning to shift in other ways, such as the use of matchmaking columns in mass media, online dating applications, to the internet and games. However, patriarchal culture is something that still limits change with all existing stereotypes and rules, especially for women. This reflected in the negative stigma of their active role and the potential for sexual harassment in cyberspace when fulfilling intimacy. Keywords: mass media, intimacy, transformation of intimacy, Anthony Giddens

The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh

Pola Komunikasi Humanistik antara Orang Tua dan Anak atas Dampak Negatif Bermain Online Game pada Prestasi di Sekolah Dasar

Nowadays online games are played by various groups, starting with adults to the young especially children in elementary school and Mobile Legends is one online game that is played by children. However, sometimes children playing this online game over time impact their grade and achievement in school. The purpose of this research was to understand humanistic communication patterns between parents and elementary school children regarding the negative impact of playing Mobile Legends on school achievement. All information was gathered through interviews with three families whose child played Mobile Legends in total eight interviewees. The method used was descriptive qualitative and data analysis method from Miles, Huberman & Saldana. The results signified the interpersonal humanistic communication approach in two families were suitable for the five stages that are openness, empathy, supportiveness, positiveness, and equality. Whereas in one other family was not suitable for the five stages of the humanistic approach, but only the four stages and there was no equality. The results indicated the balanced split pattern of two families and the other one family refers to the unbalanced split pattern. Keywords: humanistic communication patterns, communication family, online game

Jurnalisme Konstruktif dalam Berita Varian Baru Covid-19 (Analisis Semiotika Roland Barthes terhadap Berita di Okezone.com)

The purpose of this study was to review the text of news related to the new variant of Covid-19. This was because in the midst of the Covid-19 pandemic news emerged related to new variants of the virus. The discussion focused on written news text related to the new variant of Covid-19 on the news portal okezone.com. This research used the concept of constructive journalism to analyze written news texts. The study used Roland Barthes semiotics to analyze the data. The result of this research was that some written news texts obtained some elements of constructive journalism. Keywords: constructive journalism, Covid-19, semiotics

Polarisasi “Liyan” dalam Meme Please Help Me: Contraceptive Pills

Contraceptives are considered to be the key to solving poverty problems by controlling women's reproductive systems. In campaigning for poverty solutions, women's bodies are presented in the Please Help Me: Contraceptive Pills meme through a representation system. Representation is closely related to the use of stereotypes which are subjective and prejudiced labeling. The first discussion is about how women's cultural identity is represented in the sign relation of a Please Help Me: Contraceptive Pills meme and what ideological practices that works behind the meme. This paper aims to analyze the representation system of women's cultural identity in a meme, Please Help Me: Contraceptive Pills. In addition, this paper seeks to show the pervasive discrimination through sign relations. This qualitative research uses the semiotic method in interpreting signs in memes. The results of this analysis state that the practice of the representation system has limited the flow of meaning so that in this meme there is an imbalanced represention of women's cultural identity and that the responsibility for procreation is only a woman's concerns. Keywords: discrimination, identity, meme, representation, the Other

Vaksinasi COVID-19 dan Polemik Raffi Ahmad dalam Framing Pemberitaan Media Tirto.id dan Detik.com

This study aims to analyze how the media Tirto.id and Detik.com frame the violation of Raffi Ahmad's health protocol after receiving the first batch of Covid-19 vaccinations, using the framing analysis approach developed by Robert N. Entman. The concept of Entman framing analysis is often used to examine how the media selects and accentuates certain realities before publishing them as news. Entman has four approaches in the concept of analysis to study news as text, namely by looking at how the media defines problems, diagnosing causes, then making moral decisions, and offering treatment recommendations. In this study, researchers found that Tirto.id not only troublesome Raffi Ahmad for violating health protocols after being vaccinated, but also troublesome President Joko Widodo era, which still uses celebrities or influencers to support its policies, even though it has resulted in weaknesses. Meanwhile, Detik.com tends to inflict all problems on Raffi Ahmad and has so far stopped on emphasizing social sanctions against these celebrities as punishment. Keywords: framing analysis, Covid-19 vaccine, Raffi Ahmad, media construction

Peran Aktivis Media Sosial (Buzzer) Sukarela: Studi Kasus Member Independen Herbalife Nutrition

Kehadiran buzzer di era media sosial yang tumbuh pesat banyak dimanfaatkan oleh perusahaan atau pihak-pihak tertentu karena memiliki pengaruh dalam menyampaikan pesan kepada khalayak, yang tentu saja mendatangkan kembali keuntungan bagi buzzer sebagai sumber pemasukan. Dalam media sosial, meski banyak buzzer yang memiliki motif ekonomi, namun ada pula buzzer yang menggunakan media sosial untuk menunggah hal-hal yang disukai secara sukarela tanpa imbalan. Hal ini terlihat jelas pada Herbalife Nutrition, sebuah direct selling company yang umumnya keberadaan distributor atau member (anggota) hanya berorientasi pada keuntungan penjualan produk dan mengembangkan downline. Penelitian ini bertujuan untuk menganalisis dan mengungkap buzzer sukarela yang menjadi garda terdepan sebuah brand atau perusahaan. Penelitian ini menggunakan pendekatan deskriptif kualitatif yang mengungkap kenyataan atau fakta, keadaan, fenomena, variabel serta keadaan yang ada. Hasilnya, member independen Herbalife Nutrition yang mencintai produk dan menyukai gaya hidup sehat aktif sesuai dengan filosofi perusahaan, kemudian merasa memiliki ikatan dan menjadi buzzer sukarela yang berperan sebagai penjaga citra perusahaan atau brand. Hal ini tentu mengangkat sisi baru atas kegiatan buzzer di media sosial. Kata kunci: buzzer sukarela, multi-level marketing; Herbalife Nutrition

Analisis Wacana Queer pada Iklan Durex Versi Restoran Favorit Baru Hanya Untuknya: #SayangBeneran

Penelitian ini mengeksplorasi bagaimana wacana queer dijelaskan dalam iklan Durex #SayangBeneran versi “Restoran Favorit Baru hanya Untuknya” dan untuk mengetahui bagaimana iklan bekerja memanggil target audiens untuk menempati posisi subjek yang ditawarkan ideologi dalam iklan. Meminjam analisis multimodal Kress dan van Leeuwen (1996), serta perspektif semiotika iklan Williamson (1978), wacana queer dalam iklan ini menunjukan menjadi product as signifier menempeli makna terkait kesetaraan gender dalam penggunaan teknologi dan sensitivitas terhadap partner. Sebagai product as generator, iklan ini membangkitkan rasa senang, nyaman dan handal terhadap partner. Maka melihat secara keseluruhan sebagai product as currency, makna tersebut hanya bisa didapatkan dari produk Durex, sebagai bukti #SayangBeneran. Wacana queer dalam iklan ini menunjukkan kebahagiaan bukanlah sesuatu yang monolitik, serta memungkinkan negosiasi dan resistensi dari wacana yang dominan. Meskipun maskulinitas dan kode dari wacana heteroseksual dan patriarki, serta kebahagiaan yang jelas diresepkan industri terlihat dalam iklan ini tetapi appellation menunjukkan ada agensi untuk tidak menempati posisi subjek yang ditawarkan ideologi dalam iklan. Kata kunci: wacana, queer, multimodal, semiotika, iklan

Teknologi dan Nilai Mistis Video Musik Lathi dalam Membentuk Persepsi Audiens

Media baru, selain memiliki kelebihan dalam menembus ruang dan waktu, juga menyediakan konten hiburan dan informasi secara beragam. Hal ini menggambarkan bahwa media baru terutama Youtube memberikan fungsi hiburan dan informatif kepada audiens. Termasuk pemanfaatan Youtube dalam mengakses video musik memberikan kemudahan bahkan dapat membentuk persepsi audiens. Penelitian ini memfokuskan pada kasus video musik Lathi yang memiliki unsur teknologi dan konten mistis terhadap persepsi audiens. Melalui metode kuantitatif kuasi-eksperimen, penelitian ini melibatkan 99 responden di Malang Raya. Hasil dari penelitian ini menyebutkan bahwa ada pengaruh kuat teknologi dan konten mistis terhadap pembentukan persepsi audiens. Beberapa faktor yang mempengaruhi terbentuknya persepsi adalah kualitas video musik, konten mistis, pemanfaatan teknologi serta pesan yang dengan mudah dapat dipahami oleh audiens. Kata kunci: teknologi komunikasi, konten mistis, persepsi, audiens

Perspektif Kritis Post-internet Vincent Mosco pada Aplikasi Berbasis Investasi

Sarana berbasis online menjadi tren baru semenjak COVID-19, salah satunya adalah tren investasi, namun tren ini membuat data dan privasi pengguna internet semakin tidak aman. Penelitian ini akan menggunakan perspektif kritis post-internet menurut Vincent Mosco. Hasilnya, media baru membuat kritik Vincent Mosco tentang aras perlindungan privasi dan kedaulatan pribadi bisa jadi benar. Aplikasi investasi nyatanya menggunakan platform lain, seperti Google, Instagram, dan Twitter dalam proses pemasarannya serta menggandeng perusahaan pihak ketiga dalam pelaksanaannya. Hal ini memungkinkan pihak-pihak yang bersangkutan dengan mudah memata-matai klien mereka. Apalagi, semua data pribadi (termasuk NIK) turut dimasukkan dalam proses pendaftaran aplikasi ini. Kata kunci: online, COVID-19, Vincent Mosco, cloud data