Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

2021 ◽  
Author(s):  
Kuan‐Ju Chen ◽  
Jhih‐Syuan (Elaine) Lin ◽  
Yan Shan
Keyword(s):  
Consumer Engagement ◽  
Manipulative Intent

CONSUMER ENGAGEMENT IN MOBILE SHOPPING THROUGH MOBILE FASHION APPS AND AR

2019 ◽  
Vol 2019 ◽  
pp. 705-707
Author(s):  
Anastasiia A.Napalkova ◽  
Keyword(s):  
Consumer Engagement ◽  
Mobile Shopping

CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA

2019 ◽  
Vol 2019 ◽  
pp. 228-233
Author(s):  
Alessia Grassi ◽  
Keyword(s):  
Contemporary Art ◽  
Consumer Engagement

Consumer Engagement and Sponsorship Effectiveness: Finding Flow in Sport

2018 ◽  
Vol 12 (3) ◽  
pp. 15-31
Author(s):  
Jeeyoon Kim ◽  
Yukyoum Kim
Keyword(s):  
Consumer Engagement ◽  
Sponsorship Effectiveness

Understanding Consumer Engagement with Brand Posts on Social Media: The Effects of Post Linguistic Styles

2021 ◽  
pp. 101068
Author(s):  
Qi Deng ◽  
Michael J. Hine ◽  
Shaobo Ji ◽  
Yun Wang
Keyword(s):  
Social Media ◽  
Consumer Engagement

scholarly journals How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review

2020 ◽  
Vol 13 (1) ◽  
pp. 96
Author(s):  
Carmen Bălan
Keyword(s):  
Systematic Review ◽  
Sustainable Consumption ◽  
The Body ◽  
Consumer Engagement ◽  
Academic Literature ◽  
Body Of Knowledge ◽  
Food Retailers ◽  
Retail Marketing ◽  
Marketing Actions

The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of food and non-food retailers in this context, however, is only beginning to develop. The purpose of this systematic review is to analyse the existing literature on how retailers fulfil their role in engaging consumers in sustainable consumption. The need for a study with this purpose is proven by the fact that academic literature lacks a systematic review on this topic, despite the ascending trend in the number of published articles in the field. This systematic review is based on a five-step process to ensure quality, replicability, transparency, and reliable conclusions. The reviewed articles were published relatively recently in academic journals from different domains. This review identified seven distinct types of retail marketing interventions (involvement of retailers in marketing actions with the aim to engage consumers in sustainable consumption), 30 types of retail marketing mechanisms (consisting in marketing strategies, techniques, tools, and channels used by retailers), and 14 distinct types of consumer engagement in sustainable consumption patterns. The review suggests an agenda for further research and identifies practical implications for retail management.

How to design a virtual reality experience that impacts the consumer engagement: the case of the virtual supermarket

2019 ◽  
Vol 13 (1) ◽  
pp. 243-262 ◽  
Author(s):  
Maria Grazia Violante ◽  
Enrico Vezzetti ◽  
Pietro Piazzolla
Keyword(s):  
Virtual Reality ◽  
Consumer Engagement

Social media and consumer engagement: a review and research agenda

2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz
Keyword(s):  
Social Media ◽  
Recent Literature ◽  
Future Research ◽  
Consumer Engagement ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Antecedents And Consequences ◽  
Area Of Concern ◽  
Definition Of

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.

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