The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use

1999 ◽  
Vol 5 (3) ◽  
pp. 113-129 ◽  
Author(s):  
Patrick De Pelsmacker ◽  
Maggie Geuens
Keyword(s):  
Advertising Effectiveness ◽  
Product Use ◽  
Moderating Role ◽  
Different Levels

scholarly journals Religiosity as a factor protecting against problem behaviour in adolescence

2015 ◽  
Vol 21 (1-2) ◽  
pp. 63-89
Author(s):  
Iwona Niewiadomska ◽  
Rafał P. Bartczuk ◽  
Joanna Chwaszcz ◽  
Stanisław Fel ◽  
Weronika Augustynowicz ◽  
...  
Keyword(s):  
Problem Behaviour ◽  
Problem Behaviours ◽  
Upper Secondary ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role ◽  
Upper Secondary Schools ◽  
Conceptual Work ◽  
Different Levels

Abstract This article explores the question, to what degree religiosity contributes, as a protecting factor against a broad category of socially deviant adolescent and youth behaviours. It also tests the hypothesis that gender plays a moderating role in the relationship between religiosity and problem behaviour. It employs a modified version of the Problem Behaviour Syndrome Measure (PBSM), in concert with Jessor and Jessor’s conceptual work. It also makes use of the Duke Religion Index (DUREL) to assess religiosity. The empirical study deals with a representative group of 960 students of upper-secondary schools in the Lubelskie province, Poland. The results were analyzed using canonical analysis and ANOVA. The achievements of the article are twofold. First, it identifies significant correlations between the different levels of religiosity among youth, and the occurrence and intensification of problem behaviours, particularly in regard to organized activity. Organized and intrinsic religiosity play principal protective roles, while the impact of personal religious practices is less significant. Secondly, while analyzing the moderating role of gender in the relationship between religiosity and the intensity of problem behaviour, it was found that gender does not have a significant interactive impact. An affirmative conclusion was confirmed in only two instances.

scholarly journals Servitization strategies from customers’ perspective: the moderating role of co-creation

2019 ◽  
Vol 34 (3) ◽  
pp. 628-642 ◽  
Author(s):  
José L. Ruiz-Alba ◽  
Anabela Soares ◽  
Miguel A. Rodríguez-Molina ◽  
Dolores M. Frías-Jamilena
Keyword(s):  
Structural Equation ◽  
Business Models ◽  
Service Providers ◽  
Moderating Effect ◽  
Mediating Effect ◽  
Content Type ◽  
The Impact ◽  
Moderating Role ◽  
Different Levels

Purpose This paper aims to investigate the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry in a business-to-business (B-to-B) context. More specifically, this investigation explores the impact of different levels of services (base, intermediate and advanced) on servitization and on performance by using co-creation as a moderating factor. Design/methodology/approach A research framework was developed and empirically tested in the pharmaceutical sector. Data collection was conducted through the online distribution of questionnaires. The final sample included 219 pharmacy stores, and the data were analysed using structural equation modelling. Findings Main findings suggest that when the level of co-creation of the design of services is high, there are significant effects of servitization on firm performance. The moderating effect of co-creation is illustrated in regard to intermediate and advanced services, but results referring to the impact of intermediate services on servitization appear non-significant with a low degree of co-creation. No significant effects could be found for the impact of base services on performance and servitization for both high and low degrees of co-creation. Findings show an impact of advanced services on performance through the mediating effect of servitization when the degree of co-creation is high. Originality/value Most research concerning servitization has been done from the perspective of manufacturers and service providers. This study adds value to the literature because it was designed from a customer’s perspective. Moreover, it contributes towards the conceptualization of the servitization research strategy and business models in a B2B context. This is accomplished through the investigation of the moderating effect of co-creation on the impact of the different levels of services on servitization and on performance.

scholarly journals Stability of the Mitigating Effect of Students’ Perceived Teacher Enthusiasm on Class-related Boredom: Moderating Role of Boredom Proneness and Perceived Task Difficulty

2020 ◽  
Vol 17 (8) ◽  
pp. 2645 ◽  
Author(s):  
Chen Wang ◽  
Yunjun Hu ◽  
Xia Zhang ◽  
Jing Wang ◽  
Guangli Cui ◽  
...  
Keyword(s):  
Task Difficulty ◽  
Learning And Teaching ◽  
Teacher Enthusiasm ◽  
Boredom Proneness ◽  
The Stability ◽  
The Relationship ◽  
Moderating Role ◽  
Different Levels

The aim of the current study was to explore the stability of the mitigating effect of students’ perceived teacher enthusiasm on class-related boredom and the moderating role of boredom proneness and perceived task difficulty in such effect. A total of 984 students from five universities in China participated in the study. Questionnaires on class-related boredom, perceived teacher enthusiasm, boredom proneness, and perceived task difficulty were used to measure the respective variables. Results showed that boredom proneness and perceived task difficulty significantly moderated the relationship between perceived teacher enthusiasm and class-related boredom. Moreover, when considering perceived task difficulty, boredom proneness became silent in the moderating path between perceived teacher enthusiasm and class-related boredom. Even so, the mitigating effect of students’ perceived teacher enthusiasm on class-related boredom was stable in students with different levels of boredom proneness and perceived task difficulty. The implications for learning and teaching are discussed.

Do stressors stifle or facilitate employees' innovative use of enterprise systems: the moderating role of IT mindfulness

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaobo Wei ◽  
Fenfen Zhu ◽  
Xiayu Chen
Keyword(s):  
Enterprise Systems ◽  
Research Model ◽  
Moderating Effects ◽  
Content Type ◽  
Negative Effect ◽  
Role Of It ◽  
Positive Effect ◽  
Moderating Role ◽  
Different Levels

PurposeInnovative use of enterprise systems (ES) by employees is essential for organisations to benefit from huge investments in such systems. Drawing on job demands-resources (JDR) theory, this study explores how stressors (i.e. challenge and hindrance stressors) influence employees' innovative use of ES, as well as considering the moderating effects of IT mindfulness.Design/methodology/approachData were collected from a longitudinal survey of 152 employees in a large financial service company in China. Hierarchical multiple regression was used to test the research model.FindingsResults showed that challenge stressors exerted a positive effect and hindrance stressors had no significant effect on innovative use of ES. Furthermore, we found that IT mindfulness weakened the positive effect of challenge stressors and the negative effect of hindrance stressors on innovative use of ES.Originality/valueThis study is among the first to extend the research of innovative use of ES by considering two types of stressors based on the JDR theory. Besides, new insights are provided on how to promote employees' innovative use of ES in the post-acceptance stage according to the different levels of IT mindfulness of employees.

The effect of management practice on performance: The moderating role of ownership

2021 ◽  
Author(s):  
Robert Rieg ◽  
Patrick Ulrich
Keyword(s):  
Firm Performance ◽  
Management Practices ◽  
Management Practice ◽  
Negative Effects ◽  
Moderating Role ◽  
Different Levels

While scholars agree that ownership matters for firm performance in general, the detailed effects are still debated. We argue that ownership impacts firm performance not only directly but also through implementing different levels of management practice that impact firm performance too. We show that interactions between ownership and management practice have positive and negative effects on firm performance depending on how different owners can exploit the benefits of management practices or not. In that sense, ownership moderates the effect of management practices on performance

Immigrant–Native Disparities in Happiness among Middle-Aged and Older Adults in Western European Countries: The Moderating Role of Social Capital

2021 ◽  
pp. 089826432199028
Author(s):  
Nan Jiang ◽  
Jeanette A. J. Renema
Keyword(s):  
Older Adults ◽  
Social Capital ◽  
Socioeconomic Status ◽  
Linear Regression Models ◽  
Middle Aged ◽  
Cross Sectional ◽  
Older Immigrants ◽  
Moderating Role ◽  
Different Levels

Objective: This study investigated native–immigrant disparities in happiness among middle-aged and older adults in Denmark, Germany, and the Netherlands and the moderating role of social capital associated with such disparities. Methods: Cross-sectional data from 2583 respondents aged 50 years or older from 10 origin countries from the 2015 wave of the Migrants’ Welfare State Attitudes survey were used to estimate linear regression models. Results: Older immigrants experienced different levels of happiness compared with native-born individuals. Immigrants’ socioeconomic status and other standard predictors accounted for much of the native–immigrant gap. Depending on origin countries, social capital had differential moderating roles compared to nonimmigrants. Conclusion: Immigrants were not always worse off than native-born residents; they showed a “happiness advantage” after controlling for socioeconomic status and related covariates. Social capital plays an important role in narrowing the immigrant–native gap in happiness.

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