Define and Build Your Content Marketing Strategy

2022 ◽  
Vol 20 (2) ◽  
pp. 8-8
Keyword(s):  
Marketing Strategy ◽  
Content Marketing

Content marketing strategy of branded YouTube channels

2020 ◽  
Vol 17 (3-4) ◽  
pp. 294-316
Author(s):  
Rang Wang ◽  
Sylvia Chan-Olmsted
Keyword(s):  
Marketing Strategy ◽  
Content Marketing

scholarly journals The role and types of content for promoting in social networks

2020 ◽  
Vol 31 (1) ◽  
Author(s):  
O. V. Filina ◽  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Marketing Strategy ◽  
Point Of View ◽  
High Quality ◽  
Strategy Formation ◽  
Content Strategy ◽  
Different Content ◽  
Content Marketing

The goal of this article to reveal the topic of the importance of using different content`s types for complex business promotion in social networks. The role of each of the following content `s types for the content marketing strategy formation in frame of SM marketing is analyzed. Based on this analysis we offered the model how to combine these types of content for business promotion depending on the sphere of activity and general marketing goals. Nowdays content marketing is an important tool for establishing a constant and interactive connection with a target audience for all areas of business. Due to high quality content and a clear content strategy companies create their own image for their audience. This research explore the topic of content marketing analyzing of the content`s types that companies use to communicate with social network users. All of the above content`s types were described in details from the point of view how to use them for solving certain marketing problems. Advices of combination all these content`s types for different business directions have been proposed.

scholarly journals Content marketing strategy and its impact on customers under the global market conditions

2020 ◽  
Vol 74 ◽  
pp. 01027
Author(s):  
Monika Poradova
Keyword(s):  
Marketing Strategy ◽  
Global Market ◽  
Comprehensive Overview ◽  
Discussion Section ◽  
Global Marketing ◽  
Mean Values ◽  
User Interests ◽  
Fourth Part ◽  
Global Marketing Strategy ◽  
Content Marketing

The marketing world is a dynamic and constantly changing environment that never stagnates. The purpose of this paper is to decide, based on the analysis of presented issue, how important is global marketing strategy for communication with customers. Presented paper consists of four parts, the first part of paper focuses on theoretical aspects of global content marketing. The second part focuses on methods of data collection that are needed to perform analysis and it is also the base for the fourth part of paper. The third part of paper focuses on the results of analysis, which used Spss program and discussions. In the results and discussion section, we used t-test of the mean values of the two dependent variables. The fourth part consists of conclusion, most appropriate ways and recommendations for development of global marketing strategy in the global market. The result of this paper is comprehensive overview of how global content marketing strategy can be used to influence user interests and how important is in communication with customers. It uses methods of statistical analysis, comparative methods and also synthesis and other methods of formal logic

scholarly journals Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless

2021 ◽  
Vol 5 (3) ◽  
pp. 222-243
Author(s):  
Benedicta Yovi Claudia ◽  
Rustono Farady Marta ◽  
Rewindinar Rewindinar
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Consumer Involvement ◽  
Communication Model ◽  
Analysis Techniques ◽  
Marketing Education ◽  
Web Communication ◽  
High Level ◽  
Collection Methods ◽  
Content Marketing

Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media

scholarly journals Building the BrightRock brand through change

2016 ◽  
Vol 6 (3) ◽  
pp. 1-23 ◽  
Author(s):  
Michael M. Goldman ◽  
Mignon Reyneke ◽  
Tendai Mhizha
Keyword(s):  
Marketing Strategy ◽  
Life Insurance ◽  
Subject Area ◽  
Communication Effectiveness ◽  
Insurance Company ◽  
Product Model ◽  
Content Type ◽  
Strong Focus ◽  
Insurance Product ◽  
Content Marketing

Subject area This case allows students to engage with classical marketing tenets of branding, media and communications decisions and content marketing within a management framework. Study level/applicability This case is appropriate for an undergraduate or graduate-level programme in marketing management. Case overview Suzanne Stevens was part of a group of four former senior employees of a large life insurance firm that decided to establish a new and innovative South African insurance company, BrightRock. They identified a gap in a large and highly competitive (albeit generic and opaque) insurance market and developed a distinctive positioning within the market. There was low consumer understanding of the technical aspects of life insurance products, and no existing life insurance product provided an individualized offering. Stevens developed the company’s brand and marketing strategy by drawing on reputation drivers, traditional advertising and a content marketing approach. BrightRock focused on change moments in consumers’ lives, including getting married, having children or getting a new job, and changed the standard insurance product model by launching an individualized flexible product that could adapt with the consumer through their various life stages. The case study documents the first three years of BrightRock’s operations, with a strong focus on brand and product development, distribution and communication. The case dilemma involves choices Stevens faced at the beginning of 2015 about marketing investments across paid, earned and owned media. Expected learning outcomes This study enables to critique the development of a services brand; integrate paid, owned and earned media to increase communication effectiveness and efficiency; and critique a content marketing strategy. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing.

scholarly journals To analyze Consumer Satisfaction level in Digital Content Marketing with Emphasis on Shopping Websites

2018 ◽  
Vol 7 (3.12) ◽  
pp. 637 ◽  
Author(s):  
Manvi Khandelwal ◽  
Ashok Sharma ◽  
Deepika Deepika Varshney ◽  
Arti Arti Dagur
Keyword(s):  
Marketing Strategy ◽  
Consumer Satisfaction ◽  
Digital Content ◽  
Satisfaction Level ◽  
Buying Behavior ◽  
Financial Benefit ◽  
Demographic Profiles ◽  
Live Chat ◽  
Marketing Tool ◽  
Content Marketing

It has been in trend that all the content is designed according to the customer’s need and which provides some kind of information that can benefit a customer. In this research, an effort has been made for understanding the use and importance of digital content marketing strategy deployed by companies/ websites to gain new customers and securing the key customers, evaluating the content marketing factors which are responsible for the consumer’s buying behavior and analyzing their satisfaction are the main objectives. People living in Delhi NCR were taken as samples and the framework of the structured questionnaire examined content marketing factors which nowadays companies acquired to increase their sales growth and market value. Questionnaire was divided into 3 parts: Demographic Profiles of the respondents, Content Profile includes all the factors which are essential to make content of a website more reliable and effective and the last phase is satisfaction profile which examines the satisfactory score of the consumers while preferring a particular website to shop online great content can also determine the level of sales. The results, were analyzed and it emerged that digital content marketing has a high significant impact on customers, and it is an important marketing tool type which cannot be ignored by websites or companies. Content marketing strategy should include some feature which can help to gain more satisfaction are properly designed in terms of spacing, language, edit cart feature, security logo display, offers and discount should be available on special occasions and festivals, feedback and review display for each product, live chat option service for 24*7 times, accurate and reliable information about the product should be on website. Customer satisfaction level was measured in terms of brand education, financial benefit and recommendation.  

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