scholarly journals To analyze Consumer Satisfaction level in Digital Content Marketing with Emphasis on Shopping Websites

2018 ◽  
Vol 7 (3.12) ◽  
pp. 637 ◽  
Author(s):  
Manvi Khandelwal ◽  
Ashok Sharma ◽  
Deepika Deepika Varshney ◽  
Arti Arti Dagur
Keyword(s):  
Marketing Strategy ◽  
Consumer Satisfaction ◽  
Digital Content ◽  
Satisfaction Level ◽  
Buying Behavior ◽  
Financial Benefit ◽  
Demographic Profiles ◽  
Live Chat ◽  
Marketing Tool ◽  
Content Marketing

It has been in trend that all the content is designed according to the customer’s need and which provides some kind of information that can benefit a customer. In this research, an effort has been made for understanding the use and importance of digital content marketing strategy deployed by companies/ websites to gain new customers and securing the key customers, evaluating the content marketing factors which are responsible for the consumer’s buying behavior and analyzing their satisfaction are the main objectives. People living in Delhi NCR were taken as samples and the framework of the structured questionnaire examined content marketing factors which nowadays companies acquired to increase their sales growth and market value. Questionnaire was divided into 3 parts: Demographic Profiles of the respondents, Content Profile includes all the factors which are essential to make content of a website more reliable and effective and the last phase is satisfaction profile which examines the satisfactory score of the consumers while preferring a particular website to shop online great content can also determine the level of sales. The results, were analyzed and it emerged that digital content marketing has a high significant impact on customers, and it is an important marketing tool type which cannot be ignored by websites or companies. Content marketing strategy should include some feature which can help to gain more satisfaction are properly designed in terms of spacing, language, edit cart feature, security logo display, offers and discount should be available on special occasions and festivals, feedback and review display for each product, live chat option service for 24*7 times, accurate and reliable information about the product should be on website. Customer satisfaction level was measured in terms of brand education, financial benefit and recommendation.  

scholarly journals Price Discrimination as a Marketing Strategy

2019 ◽  
Vol 11 (4) ◽  
pp. 1
Author(s):  
M. J. Alhabeeb
Keyword(s):  
Economic Analysis ◽  
Marketing Strategy ◽  
Price Discrimination ◽  
Consumer Satisfaction ◽  
Empirical Studies ◽  
Essential Element ◽  
Numerical Examples ◽  
Underlying Theory ◽  
Marketing Tool ◽  
Marketing Principles

Many empirical studies have confirmed the validity and utility of price discrimination as a tool to attract more customers, increase sales, and boost revenues and profits. Several of these studies found strong market evidence of both second and third-degree price discrimination. This study confirms that price discrimination would not only work for monopolistic firms, as we have learned in the classic economic analysis, but also works effectively as essential element in a marketing strategy, especially for companies which adhere to the marketing principles on consumer satisfaction. This study also examines the utilization of price discrimination as a marketing tool by presenting the underlying theory and offering illustrative numerical examples. It further shows the different forms in which price discrimination comes in, the appropriate products eligible for price discrimination, the fields where such a strategy is applied, and the empirical studies involved.

scholarly journals PENGARUH ALAT PEMASARAN HIJAU TERHADAP PERILAKU PEMBELIAN KONSUMEN

2018 ◽  
Vol 7 (4) ◽  
pp. 2164
Author(s):  
Ni Made Ari Puspa Dewi ◽  
Ketut Rahyuda
Keyword(s):  
Marketing Strategy ◽  
Environmental Sustainability ◽  
Sampling Method ◽  
Sampling Technique ◽  
Green Marketing ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Analysis Techniques ◽  
Marketing Tool ◽  
Dominant Influence

The phenomenon of increasing awareness and concern for environmental sustainability encourages every individual to consume environmentally friendly products that make the company implement green marketing strategy. One company that implements the green marketing strategy of PT. Martina Berto, Tbk with its products Sariayu Martha Tilaar. The purpose of this study is to determine the effect of green marketing tools in the form of eco label, eco brand, and environmental advertisement and which variables dominantly influence consumer buying behavior of Sariayu Martha Tilaar. This research uses quantitative approach and conducted in Denpasar City. The sample in this study amounted to 112 respondents with non-probability sampling method of purposive sampling technique. Data collection was done through interviews and questionnaires. Data analysis techniques used multiple linear regression. The results of this study indicate that all hypotheses are accepted. Eco label has a positive and significant impact on consumer purchasing behavior. Eco brand has a positive and significant impact on consumer purchasing behavior. Environmental advertisement has a positive and significant impact on consumer purchasing behavior. Eco brand is a variable of green marketing tool that has dominant influence to consumer purchasing behavior.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

2021 ◽  
Vol 1 ◽  
pp. 70-75
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Standard Deviation ◽  
Marital Status ◽  
Marketing Strategy ◽  
Positive Influence ◽  
Primary Data ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Likert Scales ◽  
Factor Income ◽  
Consumer Buying Behavior

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Digital content creation: an emerging role for librarians

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Omorodion Okuonghae
Keyword(s):  
Design Methodology ◽  
Industrial Revolution ◽  
Information Services ◽  
Digital Content ◽  
User Engagement ◽  
Content Type ◽  
Content Creation ◽  
High User ◽  
Fourth Industrial Revolution ◽  
Content Marketing

Purpose The increasing importance of digital content creation in relation to content marketing and promotion of library and information services in the Fourth Industrial Revolution (4IR) has attracted global attention. Thus, the purpose of this study is to theoretically examine librarians’ role in the creation of digital content in the 4IR. Design/methodology/approach This study used the review method to theoretically examine the nexus between digital content creation and librarians’ role in the 4IR. Findings This study showed that librarians are well positioned to become professional digital content creation, as they already possess the basic skills needed to create effective content for high user engagement. Originality/value This study seeks to pioneer a new area of focus by linking librarians’ skills to digital content creation skills and making a case for librarians as the perfect digital content creator.

scholarly journals The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variables in PT. Nureka Bintang Abadi

2020 ◽  
Vol 5 (3) ◽  
pp. 123-128
Author(s):  
Riko Cahyo Pribadi ◽  
Abdul Rivai ◽  
Suharto
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Causal Relationship ◽  
Consumer Satisfaction ◽  
Marketing Strategies ◽  
Analysis Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Independent Variable ◽  
Relationship Of

This study aims to determine the effect of emotional marketing and marketing strategies on purchasing decisions through customer satisfaction. This study uses an explanatory analysis approach, meaning that each variable presented in the hypothesis will be observed by testing the causal relationship of the independent variable to the dependent variable. The population in this study were customers of PT. Nureka Bintang Abadi. While the sample used includes 60 company customers who make purchases. The results showed that emotional marketing had a significant effect on purchasing decisions. Marketing strategy has a significant impact on purchasing decisions. Consumer satisfaction has a significant effect on purchasing decisions. Emotional marketing has a significant effect on customer satisfaction. Marketing strategy has a significant effect on customer satisfaction. The effect of emotional marketing and marketing strategies on direct purchasing decisions is smaller than through customer satisfaction. In this case, it can be said that customer satisfaction is an intervening variable.

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