Forecasting New Products and the Impact of Competition: An Overview of Part II

Author(s):  
David G. Loomis
Keyword(s):  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola

The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is then pursued using survey and other data. Three chapters are devoted to the theoretical analysis of the demand for and supply of new products and to the determination of firms’ decisions to undertake product innovation. Later chapters encompass empirical evidence on the determination of the extent of product innovation, the diffusion of such innovation, the impact of product innovation on firm performance, price measurement, and welfare, while the final chapter addresses policy issues.


2021 ◽  
Vol 136 ◽  
pp. 209-218
Author(s):  
Yuanyuan Wu ◽  
Tianjiao Liu ◽  
Lefa Teng ◽  
Hui Zhang ◽  
Chenxin Xie

2021 ◽  
pp. 103-138
Author(s):  
Yu. V. Simachev ◽  
M. G. Kuzyk

The paper assesses the influence of science–business cooperation on the activity of firms, analyzes the factors of interaction of Russian companies with academic organizations and universities in the research sphere, identifies barriers to the development of cooperation between business and science. It has been established that companies whose source of innovation was external R&D were more likely to grow over the past 5 years and to create new products. However, a significant effect of the impact of cooperation with domestic research organizations was found only for the dynamics of exports. It is shown that cooperation with domestic science is more typical for high-tech industries and large Russian businesses. The factor inducing firms to outsource research is a significant level of competition. The high cost of external research services and their insufficient quality hinder the development of scientific and production cooperation. One can point to such a barrier as low interest of research organizations in the volume of orders that firms can offer. This is caused by weak institutional change in the Russian science, preservation of its orientation at the state and major players, which significantly limits the opportunities for institutional interaction of small innovative firms with science. It has been shown that the state quite effectively “pushes” companies to interact with research organizations and universities, but the results of such interaction are often unsatisfactory for firms.


2021 ◽  
Vol 54 (3-4) ◽  
pp. 197-206
Author(s):  
Zoran Najdanović ◽  
Natalia Tutek

Successful information management is big challenge for any organization. In this paper the emphasis is on information management in new product development in bank. Under strong pressure from competition and new technological changes, as well as the turbulent changes in the environment, financial institutions must continuously develop new products and services. In order to make the services more interesting to the users, it is necessary to collect data about the users, their wishes and preferences. The data should then be converted into useful information that will result with developing the right product or service that users will recognize as necessary. Products become personalized, user-friendly, and the emphasis is on the importance of long-term company relationships with customers. Only with well-organized information, managers can make the right business decisions and companies can react in time to market changes. When creating their strategy, successful companies analyze and identify elements that significantly contribute to creating a competitive advantage and ensuring long-term growth and development. The paper presents an empirical research of customer preferences which lead to new product development in bank.


2018 ◽  
Vol 183 ◽  
pp. 01009
Author(s):  
Artur Gawlik ◽  
Piotr Kucybała ◽  
Danuta Owczarek ◽  
Janusz Pobędza

One of the important aspects in the implementation of new products for production in the open field is the assessment of the impact of environmental conditions on their operation. Typically thermo-climatic research is carried out for such project. The laboratory of Techno-climatic Research and Heavy Duty Machines of Cracow University of Technology, equipped with a large-sized thermo-climatic chamber conducts this type of research. Bearing in mind the assurance of high quality of the conducted research, the quality management system (QMS) was developed and implemented. The article describes the requirements, scope and process of obtaining a Polish Centre for Accreditation (PCA) certificate.


Author(s):  
Chin Hee Hahn

Abstract Utilizing a previously unexplored plant-product matched dataset in the Korean manufacturing sector, this paper examines the impact of exporting on firms’ productivity and the mechanism by which it operates. We find strong evidence for the learning-by-exporting hypothesis. We also find that exporting induces plants to introduce new products and rationalize their products beginning from one year prior to, and until two years after, export market entry. The synchronous responses of product churning and TFP suggest that new-product introduction and product rationalization are indeed one mechanism of the learning-by-exporting effect. Finally, we find that plants increase, rather than decrease, their product scope after exporting, in contrast with the prediction from the recent theories of multi-product firms.


2019 ◽  
Vol 35 (5) ◽  
pp. 817-833 ◽  
Author(s):  
Elenise Martins Rocha ◽  
Giancarlo Medeiros Pereira ◽  
Diego Augusto de Jesus Pacheco

Purpose This paper aims to examine the impact of predictive gamification, through a sales simulator game, as a strategy to minimize sales problems in organizations. Design/methodology/approach This empirical study was executed in a large global company that produces and markets footwear for B2B and B2C markets. The company operates in more than 18 countries and adopts the gamification to train 7,600 sellers and 10,052 professionals directly linked to the sales area. The methodology adopted followed a qualitative and exploratory approach based on an in-depth case study analysis. Findings Results indicated that the use of predictive gamification allowed mitigating future problems, in average, four months in advance of the arrival of the new products at the points of sale. The main findings included improvement in sales arguments, product knowledge and sales closure. The company assigns the results to the implementation of the gamification and the possibility to simulate the evaluation of the level of readiness of the sales force resources. For this, the following three primary variables emerged: adequate definition of training content, analysis of the learning process and simulation of store reality. Research limitations/implications The authors introduced to the sales training literature the concept of predictive gamification. The predictive gamification allows anticipating and reducing future problems before the arrival of the new products in the market, improving the argument of sales, the knowledge about the products and the ratio of sales conversion of stores. Practical implications First, the content design of gamification needs to be carefully projected before the simulator development, considering the target audience and its particularities. Second, the construction of evaluation activities needs to consider contexts, actions and results. Third, monitoring the paths taken by the seller in the simulator environment is requisite. Fourth, the analysis of the results of vendor responses in the simulator environment can be obtained through learning management system reports. Fifth, the development of game simulators with advanced technologies may be done with low investment. Originality/value The findings have implications for the field vis-à-vis three main research gaps identified in the literature discussing gamification in sales training. First, the authors identified best practices from the application of gamification in sales training. Second, they showed the sales qualification processes, which can be improved by applying gamification. Third, they presented strategies of use of gamification as an approach allied to the training of sales professionals to generate enhanced sales results.


Author(s):  
Anna Platta

The aim of the study was to assess the impact of the living environment on the nutritional behavior of children aged 10-12. There was used an auditory method. Questionnaires were filled in by 100 children residing in the countryside and in the city. The Food Attitude Survey (FAS-R) method had been used to assess the knowledge and acceptance of 20 food products presented in the study by children. The conclusion was formulated as follows: children from villages more often than their peers living in the city eat between meals some products with health-promoting properties. The results obtained can be used in the design and marketing phase of new products for children and adolescents. The article has a research nature.


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