Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry

2019 ◽  
pp. 1303-1310 ◽  
Author(s):  
Alexios-Patapios Kontis ◽  
Sofoklis Skoultsos ◽  
Dimitris Papayiannis
Keyword(s):  
Marketing Channels ◽  
Tourism Industry ◽  
Digital Evolution ◽  
Tourism Marketing ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Customer Satisfaction Evaluation for Greek Online Travel Agencies

2014 ◽  
pp. 119-137 ◽  
Author(s):  
Dimitrios Drosos ◽  
Nikolaos Tsotsolas
Keyword(s):  
Customer Satisfaction ◽  
Information Technologies ◽  
Tourism Marketing ◽  
It Systems ◽  
Travel Agencies ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agencies

The rapid development of tourist supply and demand makes Information Technologies (IT) significant, and thus, they increasingly play a more critical role in tourism marketing, distribution, promotion, and coordination. IT influences the strategic management and marketing of contemporary organisations as a paradigm-shift is experienced, transforming the best business practices globally. IT is one of the main key influences of competitiveness in the tourism/travel industry. The original purpose for adopting IT systems was simply to provide an automatic means of store and manage data (e.g. on flights and accommodation). At the same time, IT in the tourist sector enables an increased volume of transactions to be handled rapidly and effectively. This chapter presents an original customer satisfaction survey in the Greek Online Travel Agencies. For the collection of the data, a Website questionnaire was used in order to better record the customers’ views on the service overall as well as their satisfaction levels on particular aspects of the service. The survey was conducted within the period September – November 2012. Final input data consists of 510 questionnaires.

Customer Satisfaction Evaluation for Greek Online Travel Agencies

2014 ◽  
pp. 860-879 ◽  
Author(s):  
Dimitrios Drosos ◽  
Nikolaos Tsotsolas
Keyword(s):  
Customer Satisfaction ◽  
Information Technologies ◽  
Tourism Marketing ◽  
It Systems ◽  
Travel Agencies ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agencies

The rapid development of tourist supply and demand makes Information Technologies (IT) significant, and thus, they increasingly play a more critical role in tourism marketing, distribution, promotion, and coordination. IT influences the strategic management and marketing of contemporary organisations as a paradigm-shift is experienced, transforming the best business practices globally. IT is one of the main key influences of competitiveness in the tourism/travel industry. The original purpose for adopting IT systems was simply to provide an automatic means of store and manage data (e.g. on flights and accommodation). At the same time, IT in the tourist sector enables an increased volume of transactions to be handled rapidly and effectively. This chapter presents an original customer satisfaction survey in the Greek Online Travel Agencies. For the collection of the data, a Website questionnaire was used in order to better record the customers' views on the service overall as well as their satisfaction levels on particular aspects of the service. The survey was conducted within the period September – November 2012. Final input data consists of 510 questionnaires.

scholarly journals Assessing the Role and Use of Blockchain Technology in the Hospitality and Leisure Industry

2021 ◽  
Vol 10 (10) ◽  
pp. 148-151
Author(s):  
Waleed Rashideh ◽  
Keyword(s):  
Supply Chain ◽  
Service Providers ◽  
Tourism Industry ◽  
Innovative Technology ◽  
Staff Members ◽  
Blockchain Technology ◽  
Travel Agencies ◽  
Leisure Industry ◽  
Online Travel ◽  
Online Travel Agencies

Blockchain is an innovative technology, where in the hospitality and leisure industry, travelers can obtain their tourism products and services through an intermediation between travelers and service providers that causes many different problems (e.g. inefficient payment system, extra cost, etc.). The operative effect of blockchain on the hospitality and leisure industry is based on removing the intermediary from the supply chain. Blockchain capabilities are determined according to a number of massive industries, including financial sectors. Such organisations generate various methods in order to simplify trading for smaller and medium sizes of industries. The networks of the tourism value are based on power dependencies’ relationships in such a way many expert staff members have acquired additional values that are taken from their partnerships. The structure of a market can be improved based on the value, which relates to different online travel agencies via converting power from suppliers to consumers. The assessment demonstrates that the blockchain technology represents an effective technology that removes mediators, which are originally sourced from the supply chain. This technology does not allow any mediators to gain entry along towards the tourism industry, and by eliminating the market’s power.

Perceived Affordances and Regret in Online Travel Agencies

2021 ◽  
pp. 004728752110149
Author(s):  
Hwirim Jo ◽  
Namho Chung ◽  
Sunyoung Hlee ◽  
Chulmo Koo
Keyword(s):  
Decision Making ◽  
Regulatory Focus ◽  
Group Analysis ◽  
Cognitive Effort ◽  
Wide Range ◽  
Impulsive Buying ◽  
Travel Agencies ◽  
Effective Decision Making ◽  
Online Travel ◽  
Online Travel Agencies

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.

scholarly journals TURISMO E MERCADO DIGITAL: PREFERÊNCIAS DOS CONSUMIDORES DE SALVADOR QUANTO À ESCOLHA DO CANAL DE COMPRA DE SERVIÇOS

2021 ◽  
Vol 7 (1) ◽  
pp. 14
Author(s):  
Lorraine Da Silva Santos ◽  
Carolina De Andrade Spinola ◽  
Laumar Neves De Souza
Keyword(s):  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Os efeitos do processo de globalização sobre as dinâmicas econômica e sociocultural da sociedade têm sido potencializados com o avanço das Tecnologias da Informação e da Comunicação (TICs) e da Internet. Na atividade turística, o advento e popularização das plataformas digitais de comercialização de pacotes de viagens tem influenciado o comportamento de compra dos consumidores e exigido das agências convencionais a adoção de estratégias alternativas de adaptação a este novo cenário. O presente artigo pretende investigar em que medida essas mudanças têm se manifestado entre os moradores de Salvador e identificar os principais fatores que interferem em suas escolhas. Para tanto, a revisão de literatura partiu de estudos que envolvem os elementos como agência de viagens e as OTA’s (Online Travel Agencies), construído a partir do advento das novas TICs e realizou-se uma pesquisa de levantamento mediante a aplicação de questionários estruturados junto aos consumidores de viagens residentes na Cidade. Como conclusão identificou-se que a maioria dos entrevistados recorre exclusivamente às agências online para adquirir os serviços turísticos e os principais fatores que determinam essa escolha são a procura por agilidade, preço e praticidade, em especial dentre o público mais jovem.

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