From Corporate Social Responsibility to Corporate Social Innovation

Author(s):  
Luis Portales
2017 ◽  
Vol 10 (10) ◽  
pp. 148 ◽  
Author(s):  
Paolo Popoli

The purpose of this paper is to provide conceptual insights as to the social dimension of businesses and how it fits into the principles of strategic management of for-profit enterprise. This issue is analyzed with reference to the three paradigms of corporate social responsibility (CSR), social innovation, and corporate social innovation (CSI). Although there have been many studies and a great deal of research on these issues, the qualitative and quantitative analyses done so far have generally analyzed the three paradigms separately, while there has been no analysis of the logical links among them. After identifying CSI as the link in the chain between CSR and social innovation, this paper poses the question of what linkage exists between the two paradigms of CSI and CSR, and in particular of whether CSI integrates, develops, or replaces CSR. In terms of method, the paper is conceptually developed on the basis of the prevailing international literature and secondary data.


2020 ◽  
Vol 89 ◽  
pp. 06003
Author(s):  
Julia Kuznetsova

Corporate volunteering (CV) is a new phenomenon in the activities of Russian companies. Based on the use of diachronic analysis, a comparative study of the transformation of the essence and content of corporate volunteering in the works of foreign and domestic scientists and specialists has been carried out. There has been revealed a shift in emphasis from CV as an element of corporate social responsibility, to CV as an independent business process. Due to the novelty of this phenomenon, as well as the complex of characteristics determined on the basis of the use of synchronous analysis, it has been proved that CV can be defined as one of the forms of social innovation.


2015 ◽  
Vol 56 (1) ◽  
pp. 10-11
Author(s):  
René Schmidpeter

Der Lehrstuhl befasst sich mit Fragen der Corporate Social Responsibility, Internationaler Wirtschafts- und Unternehmensethik, Nachhaltigkeit sowie Social Innovation (Hochschulportrait).


2021 ◽  
Author(s):  
Lauren Castagnola ◽  
Robert Yawson

Corporations are under increasing pressure to serve social purposes beyond maximizing shareholder value. One of the best resources for businesses seeking to affect social change meaningfully is through working with, learning from, and partnering with nonprofits. Different approaches have been emerging for nonprofits to inform and support the interests of for-profit businesses in the area of corporate social responsibility (CSR). In particular, collective impact (CI) and its implications for corporate partners; increasing positive community engagement through progressive hiring practices instituted by non-profit organizations (NPOs); fostering innovation within an organizational setting through NPO collaboration; and exploring a hybrid model of non-profit/for-profit business, with an examination of the advantages and disadvantages thereof. In this paper, we review these unique approaches to show how for-profits can learn from nonprofits and <i>vice versa </i>when it comes to social innovation and corporate social responsibility.


2021 ◽  
Author(s):  
Lauren Castagnola ◽  
Robert Yawson

Corporations are under increasing pressure to serve social purposes beyond maximizing shareholder value. One of the best resources for businesses seeking to affect social change meaningfully is through working with, learning from, and partnering with nonprofits. Different approaches have been emerging for nonprofits to inform and support the interests of for-profit businesses in the area of corporate social responsibility (CSR). In particular, collective impact (CI) and its implications for corporate partners; increasing positive community engagement through progressive hiring practices instituted by non-profit organizations (NPOs); fostering innovation within an organizational setting through NPO collaboration; and exploring a hybrid model of non-profit/for-profit business, with an examination of the advantages and disadvantages thereof. In this paper, we review these unique approaches to show how for-profits can learn from nonprofits and <i>vice versa </i>when it comes to social innovation and corporate social responsibility.


Author(s):  
Jamie Jones ◽  
Grace Augustine

Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of its latest CEO, Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). Hurd instead focused on undertaking a financial turnaround and overcoming other reputational challenges; he viewed CSR and philanthropic efforts as costs rather than as strategic levers. He instituted widespread cost-cutting measures to get HP back on track, including reducing CSR expenditure. The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship.The case focuses on this strategic transformation from traditional, cost-center CSR to business-aligned social innovation. It outlines the details of the board's approval of the new strategy, and then discusses how HP employees worked to reorganize their CSR activity. The new team, the Office of Global Social Innovation (OGSI), had to devise a pilot project to demonstrate the new approach. The project under consideration was an engagement that would improve the early infant diagnosis process for testing infants for HIV in Kenya—an area virtually unknown to HP. The case asks students to assess the work of the OGSI team thus far, and to put themselves in the shoes of one team member who had to justify the project to HP's leadership.The case is especially important for demonstrating the most recent shifts across some leading companies regarding how they position CSR, as well as how for-profit leaders can structure partnerships for impact.After reading and analyzing the case, students will be able to: understand current shifts from traditional corporate social responsibility work to social innovation; understand the challenges facing leading companies as they seek to do well (enhance the company's bottom-line performance) by doing good (making social impact); identify best practices for developing partnerships for impact; articulate a project's social impact and how it aligns with a desirable business impact.


2019 ◽  
Vol 110 ◽  
pp. 02163
Author(s):  
Valerya Glazkova

The need of ecological and demographic equilibrium demands implementation of social investments, including business within realization of corporate social responsibility that, in turn, needs validity of calculations for the assessment of efficiency and effectiveness of the respective projects. Nowadays, many companies develop their own techniques of the social projects’ assessment, which can use the same parameter, but measure it in another way. And in this sense, they often become incomparable. The main contents of the concept of the corporate social responsibility are stated, and the existing indicators and approaches to the assessment of corporate social responsibility of business are considered in the article. The dynamics of the development of corporate social responsibility in Russia is also presented in the article. The methodical approach to the efficiency of the investments carried out by business and aimed at the development of workers, local community and ecology is the result of the research. These results can be used for the assessment of the efficiency of the projects implemented by business within corporate social responsibility.


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