Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies

This paper investigates the relevance of patents as a competitive advantage with regard to the luxury industry. Within the framework of an explorative research design, more than two thousand patents were analyzed, using the international patent classification (IPC) to cluster those patents. The analysis shows that the sole ownership of patents as a resource is not sufficient to achieve business success. In addition, the findings suggest a two-sided relevance of patents within the luxury goods industry as two main groups can be identified: First, traditional manufacturers focusing more on craftmanship, secrecy, and tradition than on novelties and patents. Second, large business groups and high technology businesses dominating the IPC group G04 and emphasizing on the latest technology as well as on patents. Furthermore, the internationalization is also reflected in the patent applications: European patents within category G04 have gained in importance over the last 20 years, while national patents have declined.

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A Service Marketing Approach to High Technology Innovations Management

Information Technology Enabled Global Customer Service ◽

10.4018/978-1-59140-048-6.ch007 ◽

2011 ◽

pp. 124-142 ◽

Cited By ~ 1

Author(s):

Malin Brannback ◽

Alan Carsrud

Keyword(s):

Information Technology ◽

Service Marketing ◽

High Technology ◽

Basic Element ◽

Business Failure ◽

Business Success ◽

Manufacturing Processes ◽

Customer Needs ◽

Technology Innovations ◽

Marketing Approach

This chapter reviews the different approaches of innovations management, often treated as synonymous to R&D, which is seen as a component of the product development and manufacturing processes. It is argued that customer needs and expectations are not considered sufficiently through these approaches, which ultimately leads to business failure. Understanding customer needs and expectations is a fundamental source to business success and also a basic element of service marketing. Therefore this chapter explores the possibility of applying a service marketing approach—more specifically, relationship marketing as presented by the Nordic school of thought—to the management of high technology innovations management. The arguments are illustrated with insights from high technology sectors: information technology (IT) and biotech.

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A business process model as a starting point for tight cooperation among organizations

Acta Polytechnica ◽

10.14311/848 ◽

2006 ◽

Vol 46 (4) ◽

Author(s):

O. Mysliveček

Keyword(s):

Business Process ◽

Process Model ◽

High Technology ◽

Business Success ◽

Business Process Model ◽

Technology Products ◽

Starting Point ◽

Set Up

Outsourcing and other kinds of tight cooperation among organizations are more and more necessary for success on all markets (markets of high technology products are particularly influenced). Thus it is important for companies to be able to effectively set up all kinds of cooperation. A business process model (BPM) is a suitable starting point for this future cooperation. In this paper the process of setting up such cooperation is outlined, as well as why it is important for business success.

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Analysis of completed commercial semiconductors using EPMA

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100164970 ◽

1996 ◽

Vol 54 ◽

pp. 502-503

Author(s):

R. Packwood ◽

M.W. Phaneuf ◽

V. Weatherall ◽

I. Bassignana

Keyword(s):

Electron Probe Microanalysis ◽

Electron Probe ◽

Semiconductor Industry ◽

Detection Limits ◽

High Technology ◽

Depth Resolution ◽

Analytical Instruments ◽

Wide Range ◽

Numerous Element ◽

Choice Method

The development of specialized analytical instruments such as the SIMS, XPS, ISS etc., all with truly incredible abilities in certain areas, has given rise to the notion that electron probe microanalysis (EPMA) is an old fashioned and rather inadequate technique, and one that is of little or no use in such high technology fields as the semiconductor industry. Whilst it is true that the microprobe does not possess parts-per-billion sensitivity (ppb) or monolayer depth resolution it is also true that many times these extremes of performance are not essential and that a few tens of parts-per-million (ppm) and a few tens of nanometers depth resolution is all that is required. In fact, the microprobe may well be the second choice method for a wide range of analytical problems and even the method of choice for a few.The literature is replete with remarks that suggest the writer is confusing an SEM-EDXS combination with an instrument such as the Cameca SX-50. Even where this confusion does not exist, the literature discusses microprobe detection limits that are seldom stated to be as low as 100 ppm, whereas there are numerous element combinations for which 10-20 ppm is routinely attainable.

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