A Service Marketing Approach to High Technology Innovations Management

2011 ◽  
pp. 124-142 ◽  
Author(s):  
Malin Brannback ◽  
Alan Carsrud
Keyword(s):  
Information Technology ◽  
Service Marketing ◽  
High Technology ◽  
Basic Element ◽  
Business Failure ◽  
Business Success ◽  
Manufacturing Processes ◽  
Customer Needs ◽  
Technology Innovations ◽  
Marketing Approach

This chapter reviews the different approaches of innovations management, often treated as synonymous to R&D, which is seen as a component of the product development and manufacturing processes. It is argued that customer needs and expectations are not considered sufficiently through these approaches, which ultimately leads to business failure. Understanding customer needs and expectations is a fundamental source to business success and also a basic element of service marketing. Therefore this chapter explores the possibility of applying a service marketing approach—more specifically, relationship marketing as presented by the Nordic school of thought—to the management of high technology innovations management. The arguments are illustrated with insights from high technology sectors: information technology (IT) and biotech.

scholarly journals Application of Six Sigma Method to EMS Design

2011 ◽  
Vol 19 (30) ◽  
pp. 39-44 ◽  
Author(s):  
Miroslav Rusko ◽  
Ružena Králiková
Keyword(s):  
Six Sigma ◽  
Business Success ◽  
Statistics Analysis ◽  
Customer Needs ◽  
Flexible System ◽  
New Business

Application of Six Sigma Method to EMS Design The Six Sigma method is a complex and flexible system of achieving, maintaining and maximizing the business success. Six Sigma is based mainly on understanding the customer needs and expectation, disciplined use of facts and statistics analysis, and responsible approach to managing, improving and establishing new business, manufacturing and service processes.

EAST ASIAN FINANCIAL SYSTEMS AND THE TRANSITION FROM INVESTMENT-DRIVEN TO INNOVATION-DRIVEN ECONOMIC DEVELOPMENT

2000 ◽  
Vol 04 (03) ◽  
pp. 253-276 ◽  
Author(s):  
MICHAEL CARNEY ◽  
ERIC GEDAJLOVIC
Keyword(s):  
Information Technology ◽  
East Asian ◽  
Value Added ◽  
High Growth ◽  
High Technology ◽  
Financial Systems ◽  
Economic Sectors ◽  
Financial Infrastructure ◽  
Technology Initiatives ◽  
Start Ups

Many of today's high growth and high value-added businesses are concentrated in the knowledge- and innovation-based industries of information technology, telecommunications, biotechnology, media, software and entertainment. Though the governments of Hong Kong, Singapore & Taiwan (Asian NIEs) have invested heavily in promoting these sectors, they have largely failed to produce internationally competitive firms. We argue that government-led initiatives that were appropriate for economies in the investment-driven stage of industrialisation need to be reformed. As some economic sectors approach the technology frontier, diverse financing arrangements are needed to direct capital to high technology start-ups. To complement existing government-related technology initiatives, a more varied financial infrastructure must be developed.

scholarly journals Pop-Science on the Internet: How ULISSE Makes the Ends Meet

10.28945/2459 ◽  
2002 ◽  
Author(s):  
Simona Cerrato
Keyword(s):  
Information Technology ◽  
General Public ◽  
Scientific Community ◽  
Scientific Information ◽  
High Technology ◽  
The Internet ◽  
High Quality ◽  
Increasing Demand ◽  
Set Up

There is an increasing demand for what we can call pop-science that is pertinent scientific information dedicated to the non-specialists. This demand comes both from professional categories and the general public. Simultaneously in the scientific community there is an increasing consciousness that diffusion of the scientific information is an asset the scientific community cannot afford to overlook. The Internet is a perfect tool to meet this demand. It reaches a large and ever-increasing number of people and permits an interactive and detailed exchange of information. As an experiment of how to combine high quality services and the information technology, we have set up Ulisse - In the net of science (http://ulisse.sissa.it), an innovative Italian project for the popularisation of science via the Internet. Its main purpose is to establish a connection between scientists and the general public. Ulisse is based on three major characteristics: a) high technology to create an efficient and friendly system, b) customisation of the services, c) a network of scientists, which guaranteed the quality of the materials.

Patents as a Competitive Advantage? Analysis of the German Watch Manufacturer Junghans

2021 ◽  
pp. 2150008
Author(s):  
Katharina Stolz
Keyword(s):  
Competitive Advantage ◽  
Research Design ◽  
High Technology ◽  
Business Success ◽  
International Patent Classification ◽  
Luxury Goods ◽  
Patent Classification ◽  
International Patent ◽  
Patent Applications ◽  
Luxury Industry

This paper investigates the relevance of patents as a competitive advantage with regard to the luxury industry. Within the framework of an explorative research design, more than two thousand patents were analyzed, using the international patent classification (IPC) to cluster those patents. The analysis shows that the sole ownership of patents as a resource is not sufficient to achieve business success. In addition, the findings suggest a two-sided relevance of patents within the luxury goods industry as two main groups can be identified: First, traditional manufacturers focusing more on craftmanship, secrecy, and tradition than on novelties and patents. Second, large business groups and high technology businesses dominating the IPC group G04 and emphasizing on the latest technology as well as on patents. Furthermore, the internationalization is also reflected in the patent applications: European patents within category G04 have gained in importance over the last 20 years, while national patents have declined.

Diffusion of Information Technology Innovations within Retail Banking

2011 ◽  
pp. 235-255
Author(s):  
Bernardo Batiz-Lazo ◽  
Douglas Wood
Keyword(s):  
Information Technology ◽  
Technological Innovation ◽  
Internet Banking ◽  
Major Effect ◽  
Retail Banking ◽  
Banking And Finance ◽  
Diffusion Of Information ◽  
Technology Innovations ◽  
Early Adoption ◽  
Front Office

Technological innovation in general and information technology (IT) applications in particular have had a major effect in banking and finance. Following Garbade and Silber (1978), this research reviews the effects on banking organisations with reference to front office or external changes as described by the nature of product and service offerings. Following Morris (1986), Quintás (1991) and Fincham et al. (1994), the research also considers innovations in the back office or internal (operational function) changes brought about to banking organisations. Outstanding IT-based innovations are considered and grouped into four distinct periods: early adoption (1864-1945), specific application (1945-1965), emergence (1965-1980) and diffusion (1980-1995). The research then discusses the potential impact of more recent innovations (i.e., electronic purses, digital cash and Internet banking). As a result, the research provides an historical perspective on the main drivers determining the adoption of technological innovation in retail banking.

Use of Wikis for Enhancing E-Collaboration in Geographically-Dispersed Environments

2011 ◽  
pp. 233-253
Author(s):  
Anand Simha ◽  
Rajiv Kishore
Keyword(s):  
Information Technology ◽  
Communication Technologies ◽  
Requirements Elicitation ◽  
Organizational Memory ◽  
Future Research ◽  
Media Richness ◽  
Geographically Dispersed ◽  
Technology Innovations ◽  
Task Requirements ◽  
Requirements Quality

Information technology has radically altered corporate structures and the way work is transacted in corporate organizations. Firms are seeking to enhance their efficiency by themselves becoming more geographically dispersed and by availing of the benefits of outsourcing. Functional groups are becoming increasingly “virtual” and spatially dispersed; much of organizational interaction is now technology mediated. These trends in turn call for further technology innovations to facilitate communication and collaboration in such situations. Wiki-based systems are an emergent and promising platform for technology mediated interaction. In this study, we describe a Wiki-based system, delineate its major features, and compare it with other available communication technologies. We then examine how the use of Wiki-based systems can enhance communication and collaboration outcomes in the context of a collaborative task, requirements elicitation, chosen for this purpose since it is high value and demands intense interaction across functional domains. We present a model and develop an understanding of the manner in which specific Wiki features enhance three variables – media richness, contextual richness, and organizational memory – which in turn impact communication quality as well as requirements quality in terms of the clarity, completeness, and consistency of a requirements specification. We conclude with a discussion of the implications of our study and of possible future research in this area.

Industrial Informatics

2010 ◽  
pp. 1-4
Author(s):  
Jonny Holmström ◽  
Mikael Wiberg ◽  
Andreas Lund
Keyword(s):  
Information Technology ◽  
Process Industry ◽  
Manufacturing Processes ◽  
Service Production

This book investigates information technology in the context of the process industry. When this context is examined, the implications of information technology go far beyond the contemporary accounts of IT in manufacturing processes – it also includes after-market sales, service production, sourcing, e-maintenance and so on. The sum effects of these changes are rapidly transforming the process industry.

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