Ascertain Quality Attributes for Design and Development of New Improved Chatbots to Assess Customer Satisfaction Index (CSI): A Preliminary Study

Author(s):  
Nurul Muizzah Johari ◽  
Halimah Badioze Zaman ◽  
Puteri N. E. Nohuddin
Author(s):  
Rayi Rahmanisa ◽  
Agriani H. Sadeli

ABSTRAKPenelitian ini bertujuan untuk mendeskripsikan karakteristik konsumen minuman kopi, kesesuaiantingkat kinerja dengan kepentingan atribut kualitas dan tingkat kepuasan konsumen mengenai atributkualitas produk minuman kopi di Java Preanger Coffee House, Bandung. Penelitian didesain secarakuantitatif dengan analisis Importance Performance Analysis dan Customer Satisfaction Index. Hasilpenelitian terhadap 62 orang responden menunjukkan bahwa (1) konsumen didominasi laki-laki,berpendidikan sarjana, berusia 25-30 tahun, pekerjaan wiraswasta, tinggal di kota Bandung danberpendapatan di atas Rp5.000.000 per bulan; (2) Berdasarkan hasil perhitungan IPA, atribut yangmemiliki kepentingan tinggi dan kinerja yang memuaskan meliputi atribut rasa, kualitas, bahan baku,kenyamanan tempat serta pelayanan. Atribut yang memiliki tingkat kepentingan yang tinggi namunkinerjanya perlu ditingkatkan adalah atribut harga, aroma dan cara penyajian. Atribut yang memilikikinerja yang biasa saja serta tingkat kepentingannya rendah adalah atribut manfaat, tampilan fisik,ukuran volume dan informasi menu. Sementara, atribut yang konsumen anggap kurang pentingpengaruhnya namun kinerjanya berlebihan adalah atribut variasi rasa. (3) Hasil perhitungan indekskepuasan konsumen menunjukan bahwa konsumen merasa puas atas kinerja atribut kualitas produksecara keseluruhan. Perusahaan harus meningkatkan kualitas produknya sehingga sesuai dengan hargayang ditawarkan, memberikan pelatihan kepada pramusaji, menggunakan teknik pengolahan kopiyang lebih baik. Sedangkan untuk penelitian selanjutnya sebaiknya diteliti kegiatan pemasaranpromosi dan distribusi terhadap kepuasan konsumenKata kunci: kepuasan konsumen, atribut kualitas, Customer Satisfaction Index, Importance, Performance Analysis, kopi.ABSTRACTThe aim of this research is to analyze consumers’ characteristic, the level of conformity betweenimportance and performance level of coffee’s quality attributes and the overall satisfaction level ofconsumers towards quality attributes of coffee in Java Preanger Coffee House. Design of this researchis quantitative with 62 respondents. This research used descriptive analysis, Importance PerformanceAnalysis and Customer Satisfaction Index. Results showed 1) the major consumers in Java PreangerCoffee House are men which age around 25-30 year old that have job in private sector. They live inBandung, have allowance per month more than Rp5.000.000 and have bachelor degree; (2) Based onImportance Performance Analysis, attributes that have high importance and performance are taste,raw material quality, convenience place, and service atrribute. Attributes that the performance shouldbe increased are price, flavor, and serving method. Attributes that have average performance and lowimportance are benefit, physical appereance, coffee volume, and information menu. Attribute that haslow importance but has too much performance is variance of flavor; 3) The Customer SatisfactionIndex calculation showed that Java Preanger Coffee House consumers are overall satisfied withperformance of the coffee drinks quality attribute. Companies should improve the quality of theirproducts to match the price offered, providing training to waiters and using better coffee processingtechniques. Further research should be investigated the impact of distribution and promotionmarketing activities on customer satisfaction.Keywords: customer satisfaction, quality attribute, Customer Satisfaction Index, ImportancePerformance Analysis , coffee.


2019 ◽  
Vol 7 (3) ◽  
pp. 336
Author(s):  
Dian Mandasari ◽  
Sri Mulyani ◽  
Cokorda Anom Bayu Sadyasmara

The Aims of this research were to : (1) find out which of the product and service attributes that considered important by the customer to achieve customer satisfaction on product and service quality in Mangsi Grill And Coffee, (2) Calculate customer satisfaction level on product and service quality in Mangsi Grill And Coffee (3) To determine attributes that need to get priority from Mangsi Grill And Coffee according to the importance and performance level in giving satisfaction to customer in Mangsi Grill And Coffee. This research applied Customer Satisfaction Index (CSI) and Potential Gain In Customer Values (PGCV). The Result of the research showed that all of the service quality attributes considered important by the customer and so does for the 18 of 20 product quality attributes. The level of customer satisfaction based on CSI for service quality is 85% and on product quality is 82%, which shows that consumers are very satisfied with products and services at Mangsi Grill and Coffee. Service quality attributes that need to gain attention are employee appearance with indeks of PGCV 3.739; interior design with indeks of PGCV 3.735; internet availability (wifi) with indeks of PGCV 3.657; and equipments with indeks of PGCV 3.614, while product quality attributes that need to gain priority are food presentation with indeks of PGCV 3.759; the beverage presentation with indeks of PGCV 3.569; discount with indeks of PGCV 3.458 and social media application with indeks of PGCV 3.327. Keywords : coffee, product quality, service quality, customer satisfaction, Customer Satisfaction Index (CSI), Potential Gain In Customer Values (PGCV)


2019 ◽  
Vol 10 (2) ◽  
pp. 168-177
Author(s):  
Haerdiansyah Syahnur ◽  
Jafar Basalamah

This study aimed to analyze the customer experience seen from the level of actual performance and the level of importance of services provided by internet service providers PT. XYZ in Makassar City. Variables and attributes issued by TM Forum GB 912 consisting of Customer Management, Fulfillment, Assurance, and Billing, are used to analyze the performance provided by customer service in the field. The analysis technique will be carried out using the Importance Performance Analysis and Customer Satisfaction Index consisting of quadrant analysis and gap analysis used to investigate customer satisfaction and identify variables whose performance is deemed to need improvement. Data were collected using a platform-based questionnaire application from 100 respondents selected using random sampling techniques. The results showed that customers were satisfied with the performance and quality of services provided. The customer satisfaction index value obtained by CSI analysis shows a value of 82.006%. In conclusion, that the Fulfillment variable is a service variable that is considered the most important customer and requires improvement because its performance is still relatively low. While the variables considered good and need to be maintained are the Billing variable. Other service variables are sorted based on priority of improvement in a row, namely Fulfillment, Customer Management, and Assurance.


2016 ◽  
Vol 4 (1) ◽  
pp. 11
Author(s):  
Recky Pangemanan ◽  
Effendi P. Sitanggang ◽  
Jardie A. Andaki

Title (Bahasa Indonesia): Pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia This study evaluates the effect of service quality on the service users’ utilization in the Ocean Fisheries Port (OFP) of Bitung, Indonesia. It employed 3 quantitative methods,Customer Satisfaction Index (CSI), Importance Performance Analysis and Gap Analysis. From 14 services, there were 13 services categorized as satisfactory services. It means that Ocean Fisheries Port of Bitung has performed well in most of its functions. The unsatisfactory one was clean water service. To increase the users’ level of satisfaction in the OFP of Bitung, improvement needs to be done in the services of ship arrival and departure document preparation, fishing vessel log book inspection, recommendation for subsidized fuel use, fish catch certification, port hygiene, entrance ticket, information building rental, electricity, clean water supply, equipment rental, and mooring. Penelitian tentang pengaruh kualitas layanan terhadap kepuasan pengguna jasa di Pelabuhan Perikanan Samudera (PPS) Bitung, Indonesia, telah dilakukan. Dengan mengunakan 3 metode kuantitatif, yaitu Customer Satisfaction Index (CSI), Importance Performance Analysis dan Gap Analisis, didapat hasil sebagai berikut: dari 14 layanan, terdapat 13 layanan yang mendapatkan predikat puas meskipun tidak ada yang sangat memuaskan. Ini dapat diartikan, bahwa PPS Bitung telah melakukan tugas pokok dan fungsinya dengan baik. Hanya ada satu pelayanan yang kurang memuaskan, yaitu pelayanan air bersih. Untuk meningkatkan kepuasan pengguna jasa/stakeholder di PPS Bitung, maka perbaikan perlu dilakukan terhadap pelayanan persiapan dokumen kedatangan dan keberangkatan kapal, log book penangkapan ikan, rekomendasi bahan bakar minyak solar subsidi, sertifikat hasil tangkapan ikan, kebersihan kolam pelabuhan dan kebersihan pelabuhan, pas masuk, sewa lahan bangunan informasi, jasa listrik, jasa air bersih, sewa peralatan, dan tambat labuh.


2013 ◽  
Vol 113 (7) ◽  
pp. 932-949 ◽  
Author(s):  
Ali Turkyilmaz ◽  
Asil Oztekin ◽  
Selim Zaim ◽  
Omer Fahrettin Demirel

2018 ◽  
Vol 154 ◽  
pp. 01098
Author(s):  
Vembri Noor Helia ◽  
Cahya Putra Abdurrahman ◽  
Fety Ilma Rahmillah

As a major health referral centre, the hospital demanded to provide comprehensive services provided by a multi-disciplinary team according to the needs of patient. In the expansion of a growing number of hospitals in Yogyakarta especially Sleman area where retreat acquire customers even more stringent, it is necessary to increase the quality of services. There are five determinants of service quality namely: reliability, responsiveness, assurance, empathy, and tangible. Collecting data is done by observation and distributing questionnaires to 70 respondents, and Importance-Performance Analysis and Customer Satisfaction Index are used to determine satisfaction level of outpatients. As a results, six out of twenty attributes need improvement, namely: a) The condition of the hospital is clean, comfortable and tidy; b) Guidance and information boards poly is easy to see and read; c) The ease and accuracy of obtaining information for patients (referrals, lab results, etc.); d) The hospital staff has a quick response to the needs of patients; e) Attention physicians in managing patients and willingness to provide a particular time for consultation; and f) The prescribed medication is suitable and safe. It is known that the value of CSI by 76% means the service is not satisfied the patient.


2011 ◽  
Vol 38 (9) ◽  
pp. 1977-1993 ◽  
Author(s):  
Amjad D. Al-Nasser ◽  
Mohammad Y. Al-Rawwash ◽  
Anas S. Alakhras

Author(s):  
Adji Baniyoso ◽  
Chezy WM Vermila ◽  
Nariman Hadi

Penelitian ini dilaksanakan selama enam bulan yang dimulai pada bulan Februari sampai bulan Juli 2018 di Desa Pasar Baru Kecamatan Pangean Kabupaten Kuantan Singingi dengan tujuan untuk mengetahui tingkat kepuasan konsumen terhadap Kerupuk Sagu di Desa Pasar Baru Kecamatan Pangean Kabupaten Kuantan Singingi. Untuk menganalisis data digunakan Metode Deskriptif, Metode Importance Performance Analysis (IPA) dan Metode Customer Satisfaction Index (CSI). Hasil penelitian menunujkan bahwa karakteristik umum responden sebagian besar berusia 36-50 tahun, berjenis kelamin laki-laki dan perempuan. Sebagian besar responden adalah lulusan Sarjana (S1), berprofesi sebagai pegawai swasta dan pendapatan rumah tangga responden per bulan berkisar antara Rp. 1.500.000-2.000.000,-. Berdasarkan hasil penelitian nilai Customer Satisfaction Index (CSI) adalah 0,5213 atau tingkat kepuasan konsumen berada pada angka 52,13 persen yang berada pada kriteria puas. Dengan demikian, keseluruhan atribut kerupuk sagu telah memuaskan konsumennya. Kata Kunci : Kerupuk Sagu, IPA, CSI, Kepuasan Konsumen


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