Developing the Relationship Management Upper Mid-Range Theory

Quick Test ◽

The Third ◽

Range Theory ◽

The Relationship ◽

A Company ◽

Robust Framework

AbstractThis chapter presents the final proposal of the RM maturity model and proposes a robust framework for the upper RM mid-range theory. The first section synthesizes and explains the mutual connections of distinct RM activities and approaches of an RM-mature firm. A quick test for RM maturity is proposed. The second section introduces the notion of an RM niche, which is needed to explain why moderate proficiency in RM yields no significant advantages and why the relationship between what a company does in terms of RM and achieving a sustainable competitive advantage is highly curvilinear. The universal factors that determine the size of an RM niche and thus the size and scope of RM-mature firms are proposed and discussed. The third section provides eight examples of companies illustrating different facets of RM ‘in motion’ and serves as supplementary qualitative material to study the diverse challenges in managing relationships.

The Role of Lean Marketing in Achieving Sustainable Competitive Advantage: An Analytical Study at Al-Mosul Dairy Manufactory

Journal of Techniques ◽

10.51173/jt.v3i2.280 ◽

2021 ◽

Vol 3 (2) ◽

pp. 61-72

Author(s):

Harith Hussein Ali ◽

Shahla Salem Khalil ◽

Rana Jamal Khalil

Keyword(s):

Competitive Advantage ◽

Quantitative Methods ◽

Analytical Study ◽

Main Tool ◽

Different Types ◽

Relationship Of ◽

The Relationship ◽

A Company

This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA). Based on discussing the different types of waste that a company can produce during the production process. This study targeted the Mosul Dairy Manufactory. In total (67%) valid completed questionnaires, out of (75) questionnaire forms distributed to the manufacturer’s marketing departments and distribution outlets. This study is based on a number of conceptual and applied questions concerning the relationship of correlation and its influence between the variables of research. The questionnaire was used as the main tool for collecting data and information. Statistical quantitative methods like (SPSS) were adopted in analyzing the data collected by the questionnaire. The main outcomes indicated, the existence of a significant correlation between the two variables, as well as, the existence of a significant impact of lean marketing on the sustainable competitive advantage. The main significance suggests; the necessity to adopt the concept of lean marketing in the manufacturing facility to achieve sustainable competitive advantage.

The mediating effect of agility at relationship between market orientation and marketing performance

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v13i1.5835 ◽

2020 ◽

Vol 13 (1) ◽

pp. 65

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Mediating Effect ◽

Marketing Performance ◽

Research Gap ◽

The Relationship ◽

A Company

<a name="_Hlk23623753"></a>Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.

Validating the Relationship Management Maturity Concept

Firm Competitive Advantage Through Relationship Management ◽

10.1007/978-3-030-67338-3_4 ◽

2021 ◽

pp. 121-158

Author(s):

Bartosz Deszczyński

Keyword(s):

Competitive Advantage ◽

Empirical Test ◽

Field Research ◽

Analytical Techniques ◽

Maturity Model ◽

Scoring Method ◽

Analytical Strategy ◽

Semantic Level ◽

AbstractThis chapter operationalizes and tests the preliminary proposal of the RM maturity model in field research. The first section discusses the design of the 40-question questionnaire, which aims to verify the links between RM maturity and sustainable competitive advantage. Different classes of research biases are addressed on a semantic level, and a scoring method based on the Net Promoter Score methodology is introduced. The second section presents the analytical strategy and the design of the empirical test, encompassing the self-reporting of business respondents and machine learning analytical techniques. The product of this analysis is a set of association rules, which separate a ‘basket’ of 10 critical RM activities and approaches linked by 16 rules, typically in a reciprocal way. The third section comments on the detailed empirical results on RM maturity and sustainable competitive advantage, which are found to be much in line with business ethics. The hallmark of an ethical RM-mature firm is open internal vertical and horizontal communication, which enables the company to be a meaningful partner in the relationships with its customers and other stakeholders.

Distrust And Dominance In Managing Alternative Work Arrangements: A Micro-Analytic Test Of Transaction Cost Theory

Journal of Applied Business Research (JABR) ◽

10.19030/jabr.v22i3.1422 ◽

2011 ◽

Vol 22 (3) ◽

Author(s):

Terry R. Adler ◽

Gabriel D. Isaacs ◽

Robert L. Steiner

Keyword(s):

Competitive Advantage ◽

Transaction Cost ◽

Value Creation ◽

Transaction Cost Theory ◽

Font Size ◽

Alternative Work Arrangements ◽

Work Arrangements ◽

Alternative Work ◽

Organizations that successfully outsource may see better value-creation in creating a sustainable competitive advantage.  The objectives of this study were threefold:  a) provide a framework for studying the effects of perceived distrust that leads to dominance, b) analyze how opportunism parlays into the concept of dominance, and c) determine if the relationship between outsource partners varies by analyzing transaction characteristics.  Our research shows that firms should take caution to fully understand the effects that contract size has on a firm’s resources.

CREATING SUSTAINABLE COMPETITIVE ADVANTAGE IN BANKING THROUGH TECHNOLOGY, CUSTOMER RELATIONSHIP MANAGEMENT AND INTERNAL MARKERTING

European Journal of Technology ◽

10.47672/ejt.138 ◽

2017 ◽

Vol 1 (1) ◽

pp. 74

Author(s):

Lilian Achieng Onyango ◽

Dr. Paul Katuse

Keyword(s):

Information Technology ◽

Data Analysis ◽

Competitive Advantage ◽

Customer Relationship Management ◽

Relationship Management ◽

Descriptive Statistics ◽

Customer Relationship ◽

Significant Positive Effect ◽

Positive Effect

Purpose: The purpose of the study was to establish the need of creating sustainable competitive advantage in banking through technology, customer relationship management and internal marketing.Methodology: The research was carried out through an explanatory research. The target population of the study was 3,193 employees of the Co-op Bank. A sample of 68 employees spread across the bank was selected. The researcher used descriptive and inferential statistics in this study. The study used primary data. The study used a questionnaire as the preferred data collection tool. This study used the quantitative method of data analysis which included inferential and descriptive statistics. Descriptive statistics included frequencies and measures of tendency mainly means and frequencies. Inferential statistics included correlation analysis. The tool for data analysis was Statistical Package for Social Sciences (SPSS) version 17 program. The results were presented using tables and pie charts to give a clear picture of the research findings.Results: The findings indicated that information technology has significant positive effect on competitive advantage. The findings also showed that customer relationship management (CRM) has a significant positive effect on competitive advantage of banks. The findings further implied that internal marketing has a significant effect on competitive advantage. Further the findings implied that information technology has significant positive effect on competitive advantage.Unique contribution to theory, practice and policy: Following study results, it was recommended that investment in Information technology be emphasized in the banks as it has an effect on the overall achievement of competitive advantage. The study also recommended that banks should emphasize customer relationship by investing in a customer relationship management system. It was further recommended that employees are central to an effective CRM and as such firms must manage its relationships with their employees if they have any hope of fully serving customer needs and that this is especially important in firms where employees are the eyes of customers.

The mediating effect of knowledge exploitability and organizational agility on the relationship between marketing adaptation strategy and sustainable competitive advantage

Contaduría y Administración ◽

10.22201/fca.24488410e.2020.2393 ◽

2019 ◽

Vol 66 (1) ◽

pp. 231

Author(s):

Lutfi Nurcholis

Keyword(s):

Competitive Advantage ◽

Adaptation Strategy ◽

Mediating Effect ◽

Organizational Agility ◽

The Theoretical Embedding Of Born Globals: Challenging Existing Internationalization Theories

International Business & Economics Research Journal (IBER) ◽

10.19030/iber.v14i1.9030 ◽

2014 ◽

Vol 14 (1) ◽

pp. 39

Author(s):

Ricarda B. Bouncken ◽

Felix Schuessler ◽

Sascha Kraus

Keyword(s):

Competitive Advantage ◽

Underlying Mechanism ◽

Learning Processes ◽

Born Globals ◽

Resource Based View ◽

Knowledge Based ◽

A Company

This article examines the embedding of the phenomenon of Born Globals into three existing theories of the firm. The model of Born Globals deals with young companies that begin shortly after their foundation to internationalize. The Uppsala Internationalization Model helps to delimit the concept of Born Globals from existing internationalization models and to highlight their special features. The resource-based view takes up the integration of knowledge as the key resource of Born Globals and explains the underlying mechanism with which a company achieves a sustainable competitive advantage from a bundle of resources. The knowledge-based view is concerned with the generation of knowledge and explains the learning processes that are performed by the entrepreneur. A recurring theme could be identified and contains the following elements which interconnect the three theories of the firm with the concept of Born Globals - knowledge as a key resource, learning, and integration of knowledge into organizations.

The mediating role of customer relationship management between e-supply chain management and competitive advantage

International Journal of Data and Network Science ◽

10.5267/j.ijdns.2021.9.002 ◽

2022 ◽

Vol 6 (1) ◽

pp. 263-272 ◽

Cited By ~ 1

Author(s):

Abdalrazzaq Aloqool ◽

Malek Alharafsheh ◽

Hadeel Abdellatif ◽

Lana Ahmad Suleiman Alghasawneh ◽

Jassim Ah-mad Al-Gasawneh

Keyword(s):

Supply Chain ◽

Supply Chain Management ◽

Competitive Advantage ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Chain Management ◽

Competitive Position ◽

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

Contemporary Multicultural Orientations and Practices for Global Leadership - Advances in Logistics, Operations, and Management Science ◽

Global Psychological Capital and Sustainable Competitive Advantage

10.4018/978-1-5225-6286-3.ch008 ◽

2019 ◽

pp. 145-164

Author(s):

Sulaiman Olusegun Atiku ◽

Ziska Fields

Keyword(s):

Competitive Advantage ◽

Psychological Capital ◽

Leadership Positions ◽

Firm Innovation ◽

Psychological States ◽

Business Sustainability ◽

Management Positions ◽

The Relationship ◽

Future Business

The ability to envision future business opportunities, make adequate preparations, take decisive decisions, and influence other stakeholders towards attainment of set objectives is essential for those in leadership positions. This chapter examines the relationship between global psychological capital and business sustainability. A literature review was conducted on the link between global psychological capital and business sustainability. This study revealed that global psychological capital and firm's innovation are important factors determining the position of a corporation in any industry. An update of global mindsets and positive psychological states of those in management positions will determine the ability to lead workforce creativity and drive firm innovation, thereby culminating into sustainable competitive advantage.

Handbook of Research on Human Resources Strategies for the New Millennial Workforce - Advances in Human Resources Management and Organizational Development ◽

Examining the Roles of Job Satisfaction and Organizational Commitment in the Global Workplace

10.4018/978-1-5225-0948-6.ch008 ◽

2017 ◽

pp. 148-176 ◽

Cited By ~ 7

Author(s):

Kijpokin Kasemsap

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Competitive Advantage ◽

Organizational Performance ◽

Essential Role ◽

Organizational Goals ◽

This chapter describes the concepts of job satisfaction and organizational commitment; the relationship between job satisfaction and organizational commitment; the significance of job satisfaction in the global workplace; and the significance of organizational commitment in the global workplace. Job satisfaction is important from the perspective of maintaining appropriate employees within the organization. Organizational commitment plays an essential role in determining whether employees will stay with the organization and enthusiastically work toward organizational goals. Retention of employees is one of the most significant outcomes of organizational commitment. The chapter argues that encouraging job satisfaction and organizational commitment has the potential to increase organizational performance and gain sustainable competitive advantage in the global workplace.