The Role of Lean Marketing in Achieving Sustainable Competitive Advantage: An Analytical Study at Al-Mosul Dairy Manufactory

2021 ◽  
Vol 3 (2) ◽  
pp. 61-72
Author(s):  
Harith Hussein Ali ◽  
Shahla Salem Khalil ◽  
Rana Jamal Khalil
Keyword(s):  
Competitive Advantage ◽  
Quantitative Methods ◽  
Analytical Study ◽  
Main Tool ◽  
Sustainable Competitive Advantage ◽  
Different Types ◽  
Relationship Of ◽  
The Relationship ◽  
A Company

This paper aims to examine the relationship between Lean Marketing (LM) and implementing Sustainable Competitive Advantage (SCA).  Based on discussing the different types of waste that a company can produce during the production process.   This study targeted the Mosul Dairy Manufactory.  In total (67%) valid completed questionnaires, out of (75) questionnaire forms distributed to the manufacturer’s marketing departments and distribution outlets.  This study is based on a number of conceptual and applied questions concerning the relationship of correlation and its influence between the variables of research. The questionnaire was used as the main tool for collecting data and information. Statistical quantitative methods like (SPSS) were adopted in analyzing the data collected by the questionnaire. The main outcomes indicated, the existence of a significant correlation between the two variables, as well as, the existence of a significant impact of lean marketing on the sustainable competitive advantage. The main significance suggests; the necessity to adopt the concept of lean marketing in the manufacturing facility to achieve sustainable competitive advantage.

scholarly journals The mediating effect of agility at relationship between market orientation and marketing performance

2020 ◽  
Vol 13 (1) ◽  
pp. 65
Author(s):  
Lutfi Nurcholis
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Mediating Effect ◽  
Sustainable Competitive Advantage ◽  
Marketing Performance ◽  
Research Gap ◽  
The Relationship ◽  
A Company

<p><a name="_Hlk23623753"></a><span lang="EN-US">Market orientation is a way for companies to focus on customers so that customers continue to buy company products. Agility is an important ability of a company to increase a sustainable competitive advantage. This study was conducted based on the decline in batik sales in Pekalongan and the existence of a research gap on the relationship between market orientation and marketing performance. This paper aims to test empirically the mediating effect of agility on the relationship between market orientation and marketing performance</span><span lang="EN-US">. Data were collected from 190 SMEs in Pekalongan. The result shows that market orientation significantly affects agility and marketing performance, and agility significantly affects marketing performance. Furthermore, agility mediates the correlation between market orientation and marketing performance. The Marketing performance of Batik SMEs can be improved by developing market orientation and agility simultaneously. The role of market orientation in improving marketing performance will be more effective if it is done indirectly through agility.</span></p>

Building New Knowledge and the Role of Synthesis in Innovation

2009 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Bill Burnett
Keyword(s):  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
New Knowledge ◽  
Big Picture ◽  
A Company

We innovate to create competitive advantage. Competitive advantage is found in new knowledge, which solves the buyer's problem. Humans create new knowledge in three ways: through Discovery - stumbling upon something that solves a problem; through Experimentation - trying different approaches to a problem until the solution is found; and through Synthesis - combining existing knowledge to create new knowledge. Today, Synthesis is the most common way we solve problems. Everyone synthesizes, but some people are extraordinarily good at it. They see the big picture, and how all the pieces fit together. Their brains have the ability to reach great mental distances to find remote metaphors which presents knowledge that turns into great solutions. Mixing your experts with people who are novice super-synthesizers can create best in class solutions and give a company a sustainable competitive advantage.

THE ROLE OF EXOGENOUS FACTORS IN THE FOREST BIOTA FORMATION

2015 ◽  
Vol 10 (2) ◽  
pp. 105-109 ◽  
Author(s):  
Курбанова ◽  
Saniya Kurbanova ◽  
Глушко ◽  
Sergey Glushko ◽  
Прохоренко ◽  
...  
Keyword(s):  
Adaptive Strategy ◽  
Forest Sites ◽  
Different Types ◽  
Exogenous Factors ◽  
Relationship Of ◽  
The Relationship ◽  
Further Development ◽  
Biological Component ◽  
Different Levels

Forest sites are formed in the interaction of heterogeneous components of biogeosystem. The increase or decrease of biological component in forest biogeosystems defines the different types of strategy with opposite characteristics, representing the different lines of adaptation (to the biological medium and abiotic environment). The manifestation of adaptive strategy requires appropriate tools, which are evolving on the basis of accumulated property (information capacity) and prevailing forest sites. Forest sites can be seen as an external “order” on the evolution of adaptations. Silvicultural properties of forest biological systems work enough in the interaction of different forms of matter (biological, abiotic), mapping out a hierarchy of biogeosystems. The information potential of forest biota interconnects different levels of systemic organization of forest biogeosystems. Further development of biogeocenology and the theory and ecosystems will allow to investigate the relationship of forest biota with exogenous forest-forming factors.

scholarly journals Effect of internal R&D activities to the accumulation of organizational technical knowledge with the mediation role of absorptive capacity to establish the innovation capability of electronic industries

2018 ◽  
Vol 154 ◽  
pp. 01059 ◽  
Author(s):  
Bambang Purwanggono ◽  
Yohana Aeria Damyana
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Absorptive Capacity ◽  
Innovation Process ◽  
Electronics Industry ◽  
Technical Knowledge ◽  
Sustainable Competitive Advantage ◽  
Innovation Capability ◽  
The Relationship

Innovation is a strategy for the electronics industry to create a sustainable competitive advantage, in the midst of a rapidly changing environment with all its complexity. Seven AT program as an effort for PT. Hartono Istana Teknologi (Polytron) into enterprise knowledge, will accelerate the innovation process, combined with good organizational technical knowledge management. Organizational technical knowledge will be instrumental in innovation capabilities properly if there is an internal R & D activities that support and absorptive capacity as a mediator. This study reviewed the organizational technical knowledge influence to innovation capability, the influence of R & D activities to organizational technical knowledge, as well as the role of absorptive capacity as a mediator. The study was conducted by distributing questionnaires to 130 employees of PT. Hartono Istana Teknologi. Data processing was conducted using SEM. The results showed that the absorptive capacity mediate the relationship between R & D activities and organizational technical knowledge by 51%, and organizational technical knowledge affect innovation capabilities by 64%.

scholarly journals Technological Innovation and Strategic Leadership Axis on Competitive Advantage of Telecommunication Enterprises

2021 ◽  
Vol 16 (9) ◽  
pp. 48
Author(s):  
erpetua S. Wanaswa ◽  
Zachary B. Awino ◽  
Martin Ogutu ◽  
Joseph Owino
Keyword(s):  
Competitive Advantage ◽  
Technological Innovation ◽  
Management Practice ◽  
Added Value ◽  
Policy Framework ◽  
Strategic Leadership ◽  
Telecommunication Industry ◽  
Sustainable Competitive Advantage ◽  
The Relationship

The study conceptualized a relationship between technological innovation and strategic leadership on competitive advantage. Technological innovation has been posited to influence performance competitive advantage however; this position has been largely tautological and hence required more empirical testing. Although implied, the role of strategic leadership in the relationship between technological innovation and competitive advantage has been largely lacking. The study, therefore, specifically sought to determine the moderating role of strategic leadership on the relationship between technological innovation and competitive advantage of large telecommunication enterprises (LTEs) in Kenya. Significant transformations have been evident in Kenya&rsquo;s telecommunication industry for the last two decades, which has resulted in intense competition, and technological innovation has become the new face of competition among these firms. The target population comprised all 83 large telecommunication enterprises in Kenya and census was used. Both descriptive and inferential statistics were employed in data analysis. Strategic leadership was found to have a positive and significant influence on the relationship between technological innovation and competitive advantage. It is deduced from the findings that strategic leadership would affect the strength of the relationship between technological innovation and competitive advantage. This can be attributed to the importance of organizational leadership&rsquo;s role as decision makers and key enablers of technological innovation among large telecommunication enterprises. The study presented notable implications on the policy framework, the strategic management practice, and theory implications in the telecommunication industry and beyond. At policy level, the Government of Kenya would benefit from the study by ensuring that policy makers and regulatory authorities in the telecommunication sector formulate policies that would promote technological innovation and strategic leadership for enhancing competitive advantage. Managerial practitioners may consider institutionalizing innovation and leadership by creating the requisite direction and controls that enable the emergence of innovation and value creation for sustainable competitive advantage. The study findings&rsquo; implications further extended, supported, and added value on the theories adopted by the study.

scholarly journals The Effect of Intellectual Capital and Good Corporate Governance on Company Value Mediated by Competitive Advantage

2021 ◽  
Vol 22 (2) ◽  
Author(s):  
Selvia Roos Ana ◽  
Agung Budi Sulistiyo ◽  
Whedy Prasetyo
Keyword(s):  
Corporate Governance ◽  
Competitive Advantage ◽  
Intellectual Capital ◽  
Firm Value ◽  
Capital Good ◽  
Company Value ◽  
Good Corporate Governance ◽  
The Relationship ◽  
A Company

Abstract:  This study examines the effect of the relationship between intellectual capital, good corporate governance, and firm value by using competitive advantage as mediation. Design/methodology/approach :  This study uses a sample of companies registered in CGPI during the 2014-2018 period. Data analysis using regression and path analysis.Research findings :  The research results show that the creation of a competitive advantage is inseparable from the role of intellectual capital and good corporate governance. In addition, competitive advantage is able to increase firm value but unfortunately it is not able to mediate company value.Theoretical contribution/ Originality :  This study uses M-VAIC to measure intellectual capital where in this measurement there is additional relational capital, and the use of competitive advantage as a mediating variable.Practitioner/Policy implication : This study proves the resourced-based theory which states that a company can win the competition by having a competitive advantage so that in the end it can increase firm value.Research limitation/Implication:  This study only includes CGPI listed companies as the research sample. In addition, the independent variables used are limited to intellectual capital and good corporate governance. Keywords:  intellectual capital, good corporate governance, competitive advantage, company value

scholarly journals Organizational Learning Capacity as sustainable Competitive Advantage: Role of Leader’s Emotional Intelligence and Resistance to Change on Organizational Learning Capacity

2021 ◽  
pp. 1280-1301
Author(s):  
Muhammad Jawad ◽  
Saqib Anwar Siddiqui ◽  
Munazza Naz ◽  
Nauman Waheed ◽  
Sohail Rizan ◽  
...  
Keyword(s):  
Emotional Intelligence ◽  
Organizational Learning ◽  
Competitive Advantage ◽  
Resistance To Change ◽  
Sustainable Competitive Advantage ◽  
Learning Capacity ◽  
Organizational Learning Capacity ◽  
The Impact ◽  
The Relationship

This research study is based on the investigation and validation of Organizational Learning Capacity with regards to leaders in educational sector as source of Competitive Advantage to the Higher Education Institutions and testing the impact of leader’s Emotional Intelligence (EI) and Resistance to Change to enhance Organizational Learning Capacity (OLC). This study can be the hallmark for the HEI’s for gaining competitive advantage through their human capital.The results shows that EI has significant contribution towards the OLC and when measured together with the trait of resistance to change the results significantly transformed which suggest that RTC negatively and significantly affect the relationship between EI and OLC therefore, to control and reduce the aspect of resistance to change by enhancing and investing in the trait of Emotional Intelligence of the individuals and leaders is suggested to gain the benefits of OLC to become superior in the industry.

scholarly journals COMPLIANCE NA CONTABILIDADE

2021 ◽  
Vol 9 (207) ◽  
pp. 1-25
Author(s):  
Bárbara Nunes Nascimento
Keyword(s):  
Daily Life ◽  
The Future ◽  
New Research ◽  
Relationship Of ◽  
The Relationship ◽  
A Company

This paper has as its theme compliance in accounting. For the development of the content, a methodology was adopted that aligned with what was proposed to achieve the objectives of this study. In this sense, the construction of the material aims to achieve results that confirm as hypotheses raised by an event or fact, whether this is present in daily life or not. Thus, the general objective of this research seeks to present an application of compliance in accounting. The specific objectives seek to define and conceptualize what is compliance, as well as highlight and present what is accounting and what is its role, and finally, highlight the relationship of the role of compliance in accounting. Finally, the present work leaves the topic open, proposing that in the future a new research is carried out, with an emphasis on contextualizing the themes here. Together with this new research, the objective is to conduct a case study, for which a study is proposed evaluating the application of compliance in the accounting of a company.

The Role Of Strategic Clarity In Entrepreneurial Organizations - an Exploratory Study Of The Opinions Of A Sample Of Faculty Members In The College Of Administration And Economics/ Qadisiyah University

2021 ◽  
Vol 11 (1) ◽  
pp. 127-143
Author(s):  
Hamadh Gijier Chermik
Keyword(s):  
Risk Taking ◽  
Main Tool ◽  
Faculty Members ◽  
Leadership Roles ◽  
Entrepreneurial Organizations ◽  
To Come ◽  
High Level ◽  
Relationship Of ◽  
The Relationship

The purpose of the current research is to know the relationship of strategic clarity represented in (clarity of activities and procedures, clarity of goals, clarity of resource use, clarity role of employees, clarity of the organizational structure, clarity of leadership roles) that the studied sample possesses in the pilot organizations represented in (independence) , inventive, proactive, and risk-taking), The research relied on the questionnaire as a main tool to collect the necessary and necessary data to achieve its goal. As (67) forms were distributed to determine the level of availability of strategic clarity and leadership organizations, and accordingly (55) forms were used, which are valid for analysis. In addition, a set of statistical methods was used, represented by weighted mean, standard deviation, simple correlation coefficient Pearson, and simple regression coefficient. The results of the research showed a positive correlation and impact between strategic clarity and the pilot organizations of the studied sample. Which motivated the study to come up with a set of important results, perhaps the most prominent of which is the interest of the studied sample in encouraging its employees to develop their capabilities and enhance them in order to create good results that return to the studied study in a positive way reflected in achieving high-level profits.

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