An Extensive Study of Privacy Preserving Recommendation System Using Collaborative Filtering

Author(s):  
Abhaya Kumar Sahoo ◽  
Chittaranjan Pradhan ◽  
Brojo Kishore Mishra ◽  
Bhabani Shankar Prasad Mishra
2014 ◽  
Vol 610 ◽  
pp. 717-721 ◽  
Author(s):  
Yan Gao ◽  
Jing Bo Xia ◽  
Jing Jing Ji ◽  
Ling Ma

— Among algorithms in recommendation system, Collaborative Filtering (CF) is a popular one. However, the CF methods can’t guarantee the safety of the user rating data which cause private preserving issue. In general, there are four kinds of methods to solve private preserving: Perturbation, randomization, swapping and encryption. In this paper, we mimic algorithms which attack the privacy-preserving methods with randomized perturbation techniques. After leaking part of rating history of a customer, we can infer this customer’s other rating history. At the end, we propose an algorithm to enhance the system so as to avoid being attacked.


2020 ◽  
Vol 14 ◽  
Author(s):  
Amreen Ahmad ◽  
Tanvir Ahmad ◽  
Ishita Tripathi

: The immense growth of information has led to the wide usage of recommender systems for retrieving relevant information. One of the widely used methods for recommendation is collaborative filtering. However, such methods suffer from two problems, scalability and sparsity. In the proposed research, the two issues of collaborative filtering are addressed and a cluster-based recommender system is proposed. For the identification of potential clusters from the underlying network, Shapley value concept is used, which divides users into different clusters. After that, the recommendation algorithm is performed in every respective cluster. The proposed system recommends an item to a specific user based on the ratings of the item’s different attributes. Thus, it reduces the running time of the overall algorithm, since it avoids the overhead of computation involved when the algorithm is executed over the entire dataset. Besides, the security of the recommender system is one of the major concerns nowadays. Attackers can come in the form of ordinary users and introduce bias in the system to force the system function that is advantageous for them. In this paper, we identify different attack models that could hamper the security of the proposed cluster-based recommender system. The efficiency of the proposed research is validated by conducting experiments on student dataset.


2021 ◽  
Vol 13 (13) ◽  
pp. 7156
Author(s):  
Kyoung Jun Lee ◽  
Yu Jeong Hwangbo ◽  
Baek Jeong ◽  
Ji Woong Yoo ◽  
Kyung Yang Park

Many small and medium enterprises (SMEs) want to introduce recommendation services to boost sales, but they need to have sufficient amounts of data to introduce these recommendation services. This study proposes an extrapolative collaborative filtering (ECF) system that does not directly share data among SMEs but improves recommendation performance for small and medium-sized companies that lack data through the extrapolation of data, which can provide a magical experience to users. Previously, recommendations were made utilizing only data generated by the merchant itself, so it was impossible to recommend goods to new users. However, our ECF system provides appropriate recommendations to new users as well as existing users based on privacy-preserved payment transaction data. To accomplish this, PP2Vec using Word2Vec was developed by utilizing purchase information only, excluding personal information from payment company data. We then compared the performances of single-merchant models and multi-merchant models. For the merchants with more data than SMEs, the performance of the single-merchant model was higher, while for the SME merchants with fewer data, the multi-merchant model’s performance was higher. The ECF System proposed in this study is more suitable for the real-world business environment because it does not directly share data among companies. Our study shows that AI (artificial intelligence) technology can contribute to the sustainability and viability of economic systems by providing high-performance recommendation capability, especially for small and medium-sized enterprises and start-ups.


2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Triyanna Widiyaningtyas ◽  
Indriana Hidayah ◽  
Teguh B. Adji

AbstractCollaborative filtering is one of the most widely used recommendation system approaches. One issue in collaborative filtering is how to use a similarity algorithm to increase the accuracy of the recommendation system. Most recently, a similarity algorithm that combines the user rating value and the user behavior value has been proposed. The user behavior value is obtained from the user score probability in assessing the genre data. The problem with the algorithm is it only considers genre data for capturing user behavior value. Therefore, this study proposes a new similarity algorithm – so-called User Profile Correlation-based Similarity (UPCSim) – that examines the genre data and the user profile data, namely age, gender, occupation, and location. All the user profile data are used to find the weights of the similarities of user rating value and user behavior value. The weights of both similarities are obtained by calculating the correlation coefficients between the user profile data and the user rating or behavior values. An experiment shows that the UPCSim algorithm outperforms the previous algorithm on recommendation accuracy, reducing MAE by 1.64% and RMSE by 1.4%.


Author(s):  
Lakshmikanth Paleti ◽  
P. Radha Krishna ◽  
J.V.R. Murthy

Recommendation systems provide reliable and relevant recommendations to users and also enable users’ trust on the website. This is achieved by the opinions derived from reviews, feedbacks and preferences provided by the users when the product is purchased or viewed through social networks. This integrates interactions of social networks with recommendation systems which results in the behavior of users and user’s friends. The techniques used so far for recommendation systems are traditional, based on collaborative filtering and content based filtering. This paper provides a novel approach called User-Opinion-Rating (UOR) for building recommendation systems by taking user generated opinions over social networks as a dimension. Two tripartite graphs namely User-Item-Rating and User-Item-Opinion are constructed based on users’ opinion on items along with their ratings. Proposed approach quantifies the opinions of users and results obtained reveal the feasibility.


Author(s):  
Varsha R ◽  
Meghna Manoj Nair ◽  
Siddharth M. Nair ◽  
Amit Kumar Tyagi

The Internet of Things (smart things) is used in many sectors and applications due to recent technological advances. One of such application is in the transportation system, which is of primary use for the users to move from one place to another place. The smart devices which were embedded in vehicles are useful for the passengers to solve his/her query, wherein future vehicles will be fully automated to the advanced stage, i.e. future cars with driverless feature. These autonomous cars will help people a lot to reduce their time and increases their productivity in their respective (associated) business. In today’s generation and in the near future, privacy preserving and trust will be a major concern among users and autonomous vehicles and hence, this paper will be able to provide clarity for the same. Many attempts in previous decade have provided many efficient mechanisms, but they all work only with vehicles along with a driver. However, these mechanisms are not valid and useful for future vehicles. In this paper, we will use deep learning techniques for building trust using recommender systems and Blockchain technology for privacy preserving. We also maintain a certain level of trust via maintaining the highest level of privacy among users living in a particular environment. In this research, we developed a framework that could offer maximum trust or reliable communication to users over the road network. With this, we also preserve privacy of users during traveling, i.e., without revealing identity of respective users from Trusted Third Parties or even Location Based Service in reaching a destination. Thus, Deep Learning based Blockchain Solution (DLBS) is illustrated for providing an efficient recommendation system.


2021 ◽  
Vol 18 (11) ◽  
pp. 42-60
Author(s):  
Ting Bao ◽  
Lei Xu ◽  
Liehuang Zhu ◽  
Lihong Wang ◽  
Ruiguang Li ◽  
...  

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