The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company

Author(s):  
Nora Sharkasi ◽  
Thioro Ndiaye
Author(s):  
Ioana-Miruna Tătaru ◽  
Elena Fleacă ◽  
Bogdan Fleacă

AbstractTo perform their business operations, telecommunication companies need to consume energy. This paper aims to analyze and compare the energy consumption and their greenhouse gas emissions for there of the biggest telecommunication companies: Vodafone, Orange and Telekom. Although the scientific literature proposed some analysis on the environmental measures that the telecommunication companies have to take, there is a shortage of researchers focused on GRI reporting data and the pairwise comparison method. The authors compared these telecommunication companies’ emissions under the following criteria: energy consumption (GRI 302-1), scope 1 (GRI 305-1), scope 2 (GRI 305-2) and scope 3 (GRI 305-3) greenhouse gas emissions, reduction of emissions (GRI 305-5), using the pairwise comparison method. To reduce their emissions, companies developed a sustainability strategy. This paper will further emphasize what are the plans to reduce emissions for the company which, following the analysis, pollutes the most. To provide an overview of the future of the company which, by the analysis, pollutes the most, the authors have identified and analyzed what are the main actions that the company should take to reduce their impact on the environment. To do so, the authors firstly analyze the causes of the pollution produced by the telecommunication company using Ishikawa diagram. Then, it identifies what are the main organizational processes that can be improved using APQC standardization, to show that the improvement can be made if the organization adjusts their organizational processes. This paper is an enhancement to the studies form the field because it provides a comparative analysis on three of the most competitive telecommunication companies in the world, uses GRI criteria and pairwise comparison method and gives an overview on the next steps for the telecommunication company to reduce their greenhouse gas emissions.


2013 ◽  
Vol 11 (8) ◽  
pp. 345
Author(s):  
Ofer Barkai

This research project, which was implemented in an organization whose primary function is providing service (Telecommunication company), studies the scope of the correlation between the quality of service from the customers point of view (customer survey) and the organization (Telecommunication company systems). The research is important both for economic and scientific reasons. It involves many organizational control units which require significant monetary investments. From a scientific point of view, the research is important because it can shed light on the asymmetrical point of view existing between customers and organizations. Organizations that are service providers place high importance on the quality of service and their image as perceived by their customers. Quality of service is measured through internal control processes and from there is passed on to the staff who are directly involved in customer service. In this study, we focus on a large organization which implements control processes and then provides service to customers. Therefore, the activities of this organization are judged first and foremost on the basis of the service quality provided. The existing internal control processes of the organization, which measure the standard of service provided on the basis of organizational benchmarks are separate from those that measure customer satisfaction. In this project, we analyze the correlation between the outlook of the customer and the results of internal control processes.


2017 ◽  
Vol 865 ◽  
pp. 713-719
Author(s):  
Indrawati ◽  
Duto Pratomo

ABC Telco as the largest state owned telecommunication company in Indonesia with 16,097 employees had introduced online collaboration application to support company’s operational activities in the end of 2014. Olive is targeted to change the way of work of every employee to become more effective and efficient. Either of the number of employees who has registered or employees who have been actively using the application is still small, amounting to 12% of the total employees. In order to increase the adoption of Olive, finding factors that affect the behavior intention of ABC employee toward online collaboration applications (Olive) is needed. Based on Unified Theory of Acceptance and Use of Technology 2 [1], this study proposes a new modified model toward Olive. The measurement tool which consists of 8 constructs and 39 items proposed in this study is valid and reliable. Therefore, this proposed measurement material is ready to be used in further study.


2019 ◽  
Vol 42 (12) ◽  
pp. 1297-1314 ◽  
Author(s):  
Mariama Zakari ◽  
Courage Simon Kofi Dogbe ◽  
Collins Asante

PurposeThe study aims to assess the moderating role of celebrity characteristics in the relationship between celebrity endorsement and telecommunication companies’ reputation.Design/methodology/approachAnalysis of results was based on 700 customers in the telecommunication sector. Confirmatory factor analysis was conducted to check for validity and reliability of the observed items. A hierarchical regression model was estimated to test the various hypotheses set for the study.FindingsThe study finds that celebrity endorsement in itself had no significant effect on the reputation of telecommunication companies. Celebrity attractiveness, likeability and trustworthiness had a direct effect (positive) on the reputation of telecommunication companies and positively moderated the effect of celebrity endorsement on telecommunication company reputation. Celebrity expertise had no direct effect on telecommunication company reputation but positively moderated the effect of celebrity endorsement and telecommunication company reputation.Research limitations/implicationsThis study was purely quantitative. Future study could consider a mixed approach and include senior management members of the telecom firms for an in-depth interview.Practical implicationsIn signing on celebrities as brand ambassadors, management must pay particular attention to celebrity attractiveness, likeability and trustworthiness. This would be more rewarding to the firms.Originality/valueThe study adds to the little empirical knowledge available on celebrity endorsement in sub-Saharan Africa and telecommunication sector in particular.


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