A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing
1978 ◽
Vol 15
(4)
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pp. 532-544
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Keyword(s):
The Mean
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A behavioral process method was used to explore the relationship of individual difference factors to consumer information acquisition behavior. Findings included: (1) the mean proportion of available information actually acquired was 2%, and (2) information search was concentrated on six of the 35 available information dimensions; increased information acquisition was related (3) positively to the product's importance for the individual, (4) positively to being an optimizer rather than a satisficer, (5) positively to high amounts of past purchasing experience with the product, and (6) negatively to attitudinal brand loyalty.
2020 ◽
Vol 2
(4)
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pp. 126-130
2017 ◽
2013 ◽
Vol 71
(4)
◽
pp. 216-219
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Keyword(s):