Branding Peru: Cultural Heritage and Popular Culture in the Marketing Strategy of PromPerú

2015 ◽  
pp. 131-148 ◽  
Author(s):  
Helaine Silverman
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Marketing Strategy

Nostalgia and the Remains of Everyday Life

2020 ◽  
pp. 78-111
Author(s):  
Maya Nadkarni
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Everyday Life ◽  
Political System ◽  
Historical Narratives ◽  
The Political ◽  
The Past ◽  
International Discourse ◽  
State Socialist

This chapter argues that the various attempts to distance the past became the condition of Hungary for its return in the form of nostalgia for socialist mass and popular culture. It discusses the remains of socialism from anachronistic monuments and devalued historical narratives to the detritus of an everyday life now on the brink of vanishing, such as candy bars and soda pop. Despite appearances, this nostalgia did not represent a wistful desire to return to the previous era nor simply to the gleeful impulse to laugh at state socialist kitsch found years earlier. The chapter explains the detachment of fond communal memories of certain objects from the political system that produced them. It points out the ironic invocation of the international discourse of cultural heritage that legitimate the trash of the previous era and enabled Hungarians to redefine themselves as both savvy capitalist consumers and cultured democratic citizens.

scholarly journals The Discourse of Islamophobia in Indonesian Popular Movie “Mencari Hilal” (2015)

FIKRAH ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Mundi Rahayu
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Present Article ◽  
Minority Group ◽  
Potential Conflict ◽  
Western Countries ◽  
Muslim Communities

<span lang="IN">Most of the study of Islamophobia, the hatred </span><span lang="EN-US">and</span><span lang="IN"> fear of Muslims, take the locus in Western countries in which Muslims are a minority group. The present study aims at answering the gap of study. This study specifically discusses the Islamophobia represented in popular culture, in a movie entitled “Mencari Hilal.” Discussion in this paper covers two questions. First, how is the discourse of Islamophobia represented in the film? Second, what is the ideology represented in the film? The present article is based on two arguments. First, Islamophobia does not only happen in Western countries. Instead, the phobia also happens within Muslim communities.  Second, the film is a popular cultural text that reflects people's anxiety and desire, as well as expresses important problems that people encounter in history. This study applies Fairclough’s CDA with three levels of analyses, micro, meso, and macro. The discourse of Islamophobia in this movie is presented in more subtle ways, but the potential conflict is obviously represented. The ideology of pluralism is implied in this film to give the space for the audience to think and rethink their religious assumptionKeywords: Ancient tombs; preservation; cultural heritage.</span>

scholarly journals Kulttuuriperintö ja Dracula-turismi

Elore ◽  
2009 ◽  
Vol 16 (1) ◽  
Author(s):  
Tuomas Hovi
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Heritage Tourism ◽  
Cultural Stereotypes ◽  
15Th Century

The article examines how Dracula tourism in Romania can be approached within the concept of heritage. Although Dracula tourism as such cannot be considered as heritage tourism, it has many characteristics that are common with the latter. The author shows how the tradition about a 15th-century Romanian ruler Vlad the Impaler is being used in modern Dracula tourism, and how this tradition connects with the fictional vampire Count Dracula known from popular culture. Here, the use of tradition and heritage in Dracula tourism is approached with theoretical tools and concepts such as authenticity and cultural stereotypes. Besides, this article argues that tourism is not just a threat to cultural heritage, it can also help in the preservation of the latter. Interestingly, heritage is most visible in Dracula tourism through the different arguments opposing this tourism. The data for the article comes mostly from literature, Internet, and the author’s personal observations.

scholarly journals Luxury in Germany: Sick Cars and Healthy Bodies

Society ◽  
2021 ◽  
Author(s):  
Brigitte Biehl
Keyword(s):  
Popular Culture ◽  
Social Context ◽  
Social Science ◽  
Cultural Heritage ◽  
Social Science Research ◽  
Science Research ◽  
West Germany ◽  
Limited Resources ◽  
Media Discourse ◽  
The Media

AbstractThe car is one of the few luxury items that historically is widely accepted in Germany, the land of “discreet consumption.” This contribution draws on social science research, includes writings on popular culture, and presents examples from people and their cars in the media that give evidence of how luxury is increasingly emotionally charged, enriched, and negotiated. Cars were status symbols in Germany as a divided nation, with people in West Germany driving a Mercedes and people in the East driving a Trabant. Today, German rappers praise their “sick” cars, and paradox 'Bio-Germans' shield their luxury body in an expensive SUV. These examples illustrate luxury consumption that aesthetically and narratively links identities to cultural heritage. The media discourse reflects the symbolic and also the increasingly affective nature of luxury, while healthy “luxury” bodies remain in a competition for limited resources in a social context.

Fetisisme Ras Kaukasoid dan Ras Mongoloid Sebagai Strategi Pemasaran dalam Sinetron Indonesia

Panggung ◽  
2014 ◽  
Vol 24 (4) ◽  
Author(s):  
Dimas Yudhistira ◽  
Aquarini Priyatna ◽  
Dade Mahzumi
Keyword(s):  
Popular Culture ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Soap Opera ◽  
Popular Art ◽  
Two Sides

ABSTRACT Popular culture that rises with industrialization influences the production of film in Indonesia. One of genres of Indonesia’s film is soap opera. Soap opera has two sides, the first side as market com- modity and the second side as popular art, whichcategorized itself as kitsch. As producing their pro- duct, soap opera has to see trough the background of its society. This research used qualitative method. The research resultsmost of Indonesian are Malaya that have colonized by Caucasian and Mongolian before 1945 and after that. It causes effect of fantasies that create the stereotype about Caucasian and Mongolian appearances. Stereotype makes Malaya have fetishism about Caucasian and Mongolian’s appearance. Director of soap opera uses this kind of fetishism as appeal to audiences in Indonesia. Displaying the racial half-bred of body of actress and actor in soap opera is become one of marketing strategy to promote soap opera. This is why half-breed actress and actor always get the important role in Indonesian soap opera. Keywords: soap opera, kitsch, race, fetishism    ABSTRAK Budaya populer yang tumbuh seiring dengan industrialisasi memengaruhi produksi per- filman di Indonesia. Salah satu genre perfilman di Indonesia adalah sinetron. Sinetron yang di- kategorikan sebagai produk seni kitsch memiliki dua kriteria yaitu sebagai komoditi seni yang populer dan sebagai komoditi dagang yang menghasilkan keuntungan ekonomis. Sebagai se- buah produk seni kitsch yang merupakan dasar pembuatan karyanya adalah selera masyarakat kebanyakan maka sinetron harus jeli dalam melihat keadaan dan latar belakang masyarakat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian ini menggambarkan masyara- kat Indonesia yang merupakan ras Melayu telah dijajah oleh ras Kaukasoid dan Mongoloid sebelum tahun 1945 dan setelahnya. Efek dari penjajahan ini adalah ras Melayu telah ditanami fantasi yang menjadi stereotip mengenai ras Kaukasoid dan Mongoloid yang berakhir dengan fetisisme. Fetisisme ini dijadikan sebagai strategi pemasaran oleh produser dan sutradara un- tuk menarik antusiasme calon penonton sinetron. Caranya dengan menampilkan aktor dan aktris Melayu keturunan Kaukasoid dan Mongoloid sebagai pemeran utama. Kata kunci: sinetron, seni kitsch, ras, fetisisme

Multiculturalism in Cinema in the Context of Popular Culture

2019 ◽  
pp. 230-245
Author(s):  
Eda Arisoy
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Cultural Wealth ◽  
Thin Line ◽  
Universal Space ◽  
Auteur Cinema ◽  
The Masses

The presentation of what the viewer wants and expects has turned cinema into a mass consumer industry, spreading into a universal space. Cinema is not merely to please the masses, but has been transformed into a multicultural business that carries a different intellectual meaning which is named as narrative or auteur cinema. As an auteur director, Ferzan Özpetek stands in highly unique place in the name of cultural wealth as a director. His cinema draws up in the thin line between being a popular cultural product and being a narrative, spiritual cinema product, and is considered as the most important feature that differentiates the concept of auteur from other cinema genres by focusing on the cultures of both countries. If the cinema industry returns to a differentiation between commercial and narrative types, film should create its audience by presenting its own cultural heritage, rather than exposing the same culture to the masses. It is the factor that nourishes the cultural variety.

African Cities Cultural Heritage, Urban Fragmentation, and Territorial Spatial Development

2021 ◽  
pp. 154-166
Author(s):  
Tokie Laotan-Brown
Keyword(s):  
Popular Culture ◽  
Social Identity ◽  
Cultural Heritage ◽  
Spatial Development ◽  
African City ◽  
African Cities ◽  
Different Cultures ◽  
The Impact

The contemporary African city tends to become a geographic platform for establishing and showing a territorial spatial–social identity. This shows that global openness and accessibility may run parallel to closed and fragmented cultural clusters. Urban scholarship calls for a broader orientation in the field of cultural heritage dynamics, with a focus on the following: citizenship and identity, economic creative activities and innovation, the impact of popular culture, and the interface between traditional societal perspectives and open attitudes regarding contemporary interwoven cultures. Against this background, African cities have always been meeting places for people of different cultures, education, and talents. The contemporary African city is an open milieu, where ideas from a diversity of cultures and nations come together. The major challenge for a modern African city will be to turn possible tensions in such a intercultural milieu into positive synergetic energy.

scholarly journals Mesto popularne muzike u sistemu zaštite kulturne baštine na primeru saradnje Narodne biblioteke Srbije i Zadužbine Milana Mladenovića

Bosniaca ◽  
2020 ◽  
Vol 25 (25) ◽  
pp. 141
Author(s):  
Maša Miloradović
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Popular Music ◽  
20Th Century ◽  
Active Role ◽  
National Library ◽  
The Past ◽  
Traditional Institutions ◽  
Heritage Protection

Na primeru nedavno uspostavljene saradnje između Narodne biblioteke Srbije i Zadužbine Milana Mladenovića; jugoslovenskog muzičara i pesnika poslednjih decenija 20. veka; pokazan je model udruživanja tradicionalne baštinske ustanove i privatne institucije u oblasti zaštite kulturne baštine. Posvećena je pažnja načinima na koje se memorijalizuju i muzealizuju ličnosti i pojave iz nedavne prošlosti iz domena “popularne” kulture. Ukazuje se na neophodnost aktivnije uloge tradicionalnih ustanova u “otkrivanju” baštine; proširivanju na netradicionalne oblike stvaralaštva.--------------------------------------------Place of the Popular Music in the System of Cultural Heritage Protection – The Example of Cooperation between National Library of Serbia and Milan Mladenović EndowmentThe Example of recently established cooperation between National Library of Serbia and Endowment of Milan Mladenović (Yugoslav poet and musician from the last decades of 20th century) shows a model of joining traditional heritage institution and a private endowment in the area of cultural heritage protection. Attention is paid to the ways of memorialisation and musealisation of personalities and phenomenons of the past in the domain of “popular” culture. The more active role of traditional institutions in “discovering” heritage is needed; as well as action towards coverage of wider range of non-traditional cultural creations.

"Teasing Out" What Cultural Heritage Landscapes and Historic Sites Have "To Say": A Probe Using Opportunities from Epistemological Pluralism

2019 ◽  
Vol 19 (4) ◽  
pp. 253-264
Author(s):  
Michael Fagence
Keyword(s):  
Popular Culture ◽  
Cultural Heritage ◽  
Historical Period ◽  
Due Diligence ◽  
Historic Sites ◽  
Skill Sets ◽  
Epistemological Pluralism ◽  
Cultural Dynamic

The principal purpose of this article is speculative in that it experiments with an approach to "teasing out" what cultural heritage landscapes and historic sites have "to say" and to overcome what has been described as a circumstance in which landscapes and sites do not tell their stories clearly. An approach to "teasing out" has been fashioned to examine how the cultural dynamic of a previous historical period has come to be "a" cultural dynamic of the present as it is presented through historylinked and heritage-based tourism and as it becomes a constituent of "consuming history" through popular culture. Fashioning the "teasing out" process has drawn on the opportunities and skill sets from geography and semiotics as they have been reconfigured as a combined investigative and interpretive entity and as a form of epistemological pluralism. The special aptitudes of these disciplinary areas have been twinned to expose many of the important symbols of the story of the Australian bushranger-cum-outlaw Ned Kelly, matching the original disposition of them to the modern telling of the story through tourism, and in so doing achieving enhanced levels of perception, comprehension, depth, richness, and utility, and inclusive of both principal issues and subtle nuances. A concluding assessment of the opportunities that can be attributed to epistemological pluralism is accompanied by caveats; the purpose of these is to promote awareness about the need for due diligence in forging suitable disciplinary combinations.

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