Fetisisme Ras Kaukasoid dan Ras Mongoloid Sebagai Strategi Pemasaran dalam Sinetron Indonesia

Panggung ◽  
2014 ◽  
Vol 24 (4) ◽  
Author(s):  
Dimas Yudhistira ◽  
Aquarini Priyatna ◽  
Dade Mahzumi
Keyword(s):  
Popular Culture ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Soap Opera ◽  
Popular Art ◽  
Two Sides

ABSTRACT Popular culture that rises with industrialization influences the production of film in Indonesia. One of genres of Indonesia’s film is soap opera. Soap opera has two sides, the first side as market com- modity and the second side as popular art, whichcategorized itself as kitsch. As producing their pro- duct, soap opera has to see trough the background of its society. This research used qualitative method. The research resultsmost of Indonesian are Malaya that have colonized by Caucasian and Mongolian before 1945 and after that. It causes effect of fantasies that create the stereotype about Caucasian and Mongolian appearances. Stereotype makes Malaya have fetishism about Caucasian and Mongolian’s appearance. Director of soap opera uses this kind of fetishism as appeal to audiences in Indonesia. Displaying the racial half-bred of body of actress and actor in soap opera is become one of marketing strategy to promote soap opera. This is why half-breed actress and actor always get the important role in Indonesian soap opera. Keywords: soap opera, kitsch, race, fetishism    ABSTRAK Budaya populer yang tumbuh seiring dengan industrialisasi memengaruhi produksi per- filman di Indonesia. Salah satu genre perfilman di Indonesia adalah sinetron. Sinetron yang di- kategorikan sebagai produk seni kitsch memiliki dua kriteria yaitu sebagai komoditi seni yang populer dan sebagai komoditi dagang yang menghasilkan keuntungan ekonomis. Sebagai se- buah produk seni kitsch yang merupakan dasar pembuatan karyanya adalah selera masyarakat kebanyakan maka sinetron harus jeli dalam melihat keadaan dan latar belakang masyarakat. Penelitian ini menggunakan metode kualitatif. Hasil penelitian ini menggambarkan masyara- kat Indonesia yang merupakan ras Melayu telah dijajah oleh ras Kaukasoid dan Mongoloid sebelum tahun 1945 dan setelahnya. Efek dari penjajahan ini adalah ras Melayu telah ditanami fantasi yang menjadi stereotip mengenai ras Kaukasoid dan Mongoloid yang berakhir dengan fetisisme. Fetisisme ini dijadikan sebagai strategi pemasaran oleh produser dan sutradara un- tuk menarik antusiasme calon penonton sinetron. Caranya dengan menampilkan aktor dan aktris Melayu keturunan Kaukasoid dan Mongoloid sebagai pemeran utama. Kata kunci: sinetron, seni kitsch, ras, fetisisme

scholarly journals The Influence Of Popular Culture On The Visual Music Album Cover

2020 ◽  
Vol 3 (1) ◽  
pp. 98-113
Author(s):  
Citra Kemala Putri
Keyword(s):  
Popular Culture ◽  
Mass Culture ◽  
Qualitative Method ◽  
Pop Art ◽  
Visual Images ◽  
Cultural Symbols ◽  
Popular Art ◽  
Visual Music ◽  
Time Periods ◽  
The Aesthetic

Mass culture and popular culture is one of the important phenomena that was born after the postmodern era. In a society that lives in the midst of mass culture and popular culture, will grow consumer communities that produce new cultural symbols and activities. This discourse then influenced various aspects, for example, the emergence of popular music and popular art movements which soon became a commodities that was consumed by many youth people. This study discusses the influence of popular culture on the visuals of music album covers which take several album covers of international musicians from different time periods as samples to compare the similarities or friction caused by various art developments as their response toward happening trends. This study uses qualitative method. This study of various visual images was considering the aesthetic idioms of postmodernism, including Pastiche, Parody, Kitsch, Camp and Schizophrenia, as well as the concepts of several art movements, such as Pop Art and Lowbrow Art. The final result of this study reveal that several music albums using the Pop Art and Lowbrow Art style contained postmodern aesthetic idioms. Each album cover can contain one or several aesthetic idioms simultaneously.

Sa’Unine String Orchestra, Orkes Geseknya Indonesia

Panggung ◽  
2012 ◽  
Vol 22 (2) ◽  
Author(s):  
Ranti - Rachmawanti
Keyword(s):  
Popular Culture ◽  
Qualitative Method ◽  
Music Industry ◽  
Main Idea ◽  
String Orchestra ◽  
Characteristic Func ◽  
Orchestra Music ◽  
Research Show ◽  
Func Tion

ABSTRACT This article explains the result of Sa’Unine String Orchestra as one of Indonesian orchestras in popular culture. Main idea of this research is to uncover and describe the characteristic, func- tion, and role of Sa’Unine String Orchestra within the popular culture in Indonesia. This research used qualitative method with ethnographical approaches to identify all facts that discovered during research. The conclusions of this research show that Sa’Unine String Orchestra moves in two ways, there are; the idealism which had a vision to create a real Indonesian string orchestra and a part of music industry. At the end, these two ways are connected to each other because of the earnings of those. Music industry becomes a support factor which create the idealism of Sa’Unine String Or- chestra to be an Indonesian String Orchestra. Keywords: String Orchestra, Music, Popular Culture. 

scholarly journals The politics of a ‘Poncy Pillowcase’: Migration and borders in Coronation Street’

Politics ◽  
2016 ◽  
Vol 37 (3) ◽  
pp. 273-287 ◽  
Author(s):  
Alexandria J Innes ◽  
Robert J Topinka
Keyword(s):  
Popular Culture ◽  
Cultural Studies ◽  
Everyday Life ◽  
Soap Opera ◽  
Race Ethnicity ◽  
And Gender

This article examines the ways in which popular culture stages and supplies resources for agency in everyday life, with particular attention to migration and borders. Drawing upon cultural studies, and specific insights originating from the Birmingham Centre for Contemporary Cultural Studies, we explore how intersectional identities such as race, ethnicity, class, and gender are experienced in relation to the globalisation of culture and identity in a 2007 Coronation Street storyline. The soap opera genre offers particular insights into how agency emerges in everyday life as migrants and locals navigate the forces of globalisation. We argue that a focus on popular culture can mitigate the problem of isolating migrant experiences from local experiences in migrant-receiving areas.

scholarly journals Impact of Business Plans for the Development of MSMEs

2019 ◽  
Vol 2 (2) ◽  
pp. 375-379
Author(s):  
Irwan Sugiarto
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Positive Impact ◽  
Business Planning ◽  
Business Plans ◽  
Descriptive Approach ◽  
The Government ◽  
The Impact

This study aims to determine the impact of business planning for the development of MSMEs. The research method uses is a qualitative method with a descriptive and explorative descriptive approach. From the results of the research conducted, the results show that proper business planning and the application of a good marketing strategy have a positive impact on the sustainability of MSME activities. In addition, the quality of production that has a competitive advantage is also one of the driving factors. For the development of MSMEs, there are several obstacles faced, especially related to capital and guidance from the local government. With the development of MSMEs, it is expected to improve people's welfare, including helping the government in reducing unemployment.

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals Manipulative Leadership and The Effect towards Its Subordinate as Portrayed in Orson Scott Card’s Novel

2019 ◽  
Vol 1 (1) ◽  
pp. 27
Author(s):  
Sharavina Delani
Keyword(s):  
Content Analysis ◽  
Popular Culture ◽  
Cultural Values ◽  
Risk Taking ◽  
Qualitative Method ◽  
Real Life ◽  
Primary Data ◽  
Future Change ◽  
The Government ◽  
Undergraduate Thesis

Literary works, such as novel, usually comes from the writer’s feeling; it could be the feeling of love, frustrations, angers, satisfactions, disappointments, satire, and many other feelings towards an individual, social, organizations, even the government. A novel could also be some kind of warning towards the readers so that they could be cautious if there are any similar events happen in their real life. The main objective of this research explains the American manipulative leadership and the American cultural values seen in Ender’s Game and to analyze the effect of American Manipulative Leadership towards its Subordinate shows by Ender’s Game. The researcher uses the qualitative method to analyze the primary data and the supporting data using content analysis to interpret the images, symbols, and words.    This undergraduate thesis concludes two major points. Firstly, American manipulative leadership uses two values; which are risk-taking and the future, change, and progress and forgotten two other values, directness/openness/honesty and freedom of American Cultural values. Secondly, American manipulative leaderships also affect the subordinate psychological condition. And novel can also be called as a popular culture due to its enormous achievement and its consumption by the mass.

scholarly journals Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach

2021 ◽  
Vol 1 (1) ◽  
pp. 39-56
Author(s):  
Karerin Narisa Putri ◽  
Daniel Hermawan
Keyword(s):  
Marketing Strategy ◽  
Business Performance ◽  
Qualitative Method ◽  
Point Of View ◽  
Digital Marketing ◽  
Business Strategies ◽  
Market Penetration ◽  
Maximum Profit ◽  
Advertising Strategies ◽  
Increase Productivity

In this research, we aim to explain how creative consultant use digital marketing and the success rate of this marketing strategy, since the digital marketing has improved business strategies to increase productivity and sales, especially during COVID-19 pandemic. Our study used qualitative method and we conduct interview and observation to collect the data. In this study, we use several analysis tools, such as EFE, CPM, IFE, SWOT, SPACE, IE, and QSPM, and our results showed that digital marketing strategy is quite effective from the point of view of promotional and advertising strategies carried out, even though not giving maximum profit as in pre-pandemic. Henceforth, creative consultant needs to use a market penetration strategy to improve their business performance.

scholarly journals Strategi Pemasaran Pembiayaan Arrum Haji Dalam Meningkatakan Jumlah Nasabah di Unit Pegadaian Syariah (UPS) Cirebon Bisnis Center

2019 ◽  
Vol 2 (2) ◽  
pp. 163
Author(s):  
Oktavia Fajrin ◽  
Afif Muamar
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Analytical Approach ◽  
New Product ◽  
Marketing Strategies ◽  
Product Strategy ◽  
Product Price ◽  
Head Office ◽  
Promotion Strategies ◽  
Branch Office

<p>Hajj Financing for Micro Business (Arrum) Hajj in Pegadaian Syariah is relatively new, because this product was only launched in 2016. For this new product an introduction is needed to be able to attract the interest of the community. Therefore, this study aims to determine marketing strategies, the mechanism of Arrum Hajj financing registration, and to determine customer responses to Arrum Hajj products at the Pegadaian Syariah Cirebon Business Center. This study used a qualitative method with a descriptive analytical approach, and this research resulted in a marketing strategy conducted by the CBC Sharia Pawnshop Unit using a 4p strategy, namely Product, Price, Place, and Promotion. The results of this study found that the price and place strategy had been determined by the head office and the Pegaadian Sharia branch office. While the product strategy has been going very well, by providing services and comfort, as well as promotion strategies carried out by sharia pawnshops are quite diverse such as holding seminars, socialization, cross selling techniques and so on. Hajj arrum registration mechanism is in accordance with existing procedures. And the response given by Arrum Hajj financing customers is very good, because with the availability of Arrum Hajj products can ease the burden on customers and can quickly get a portion of Hajj.</p>

scholarly journals RADIKALISASI DAN MODERASI : STUDI GERAKAN ISLAM MAINSTREM JAMA’AH ISLAMIYAH DAN NAHDATUL ULAMA DI INDONESIA

2018 ◽  
Vol 18 (1) ◽  
pp. 104-118
Author(s):  
Abdur Rasyid
Keyword(s):  
Qualitative Method ◽  
Descriptive Analysis ◽  
The State ◽  
Community Life ◽  
Islamic State ◽  
Islamic Philosophy ◽  
Political Relations ◽  
State And Society ◽  
The Media ◽  
Two Sides

This paper will parse and explain the moderation movement initiated and mobilized by the Islamic organization Nahdhatul Ulama and radical movements conducted by Jama'ah Islamiyah. The focus of this paper will look at the Islamic philosophy and vision (NU and JI) on religious and political relations. This research uses qualitative method with descriptive analysis, that is data used in research and supported by theme-related literatures. The NU moderation movement is a manifestation of ideology formed in many spaces, one of the most important being culture. Contextualization and internalization of the interpretation of the sacred texts namely Al Quran and Hadith, birth concepts such as pluralism and endurance. The earthing of Islamic teachings in accordance with the concept of rahmatan lil alamin existing in the Qur'an can not be a left or right object (moderate). Islam is present as a religion that lays political and Islamic relations as two sides complement each other and maintain their own identity. Islam requires politics and state for the media to develop its teachings in all aspects of community life, while the state needs Islam to safeguard, guard and guide the life of the state and society. On the other hand, Jama'ah Islamiyah known as extremist groups who want a system of state order called "al-Khilafah al-Islamiyah", various ways and efforts must be implemented for the sake of the establishment of an Islamic state including the path of war (jihad) with violence, manifestation of the ideology of the application of Islamic Shari'ah in kaffah and syumul Keywords: Nahdhatul Ulama;Moderasi; Jama’ah Islamiy; Radikalisme

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