scholarly journals Towards a Demand Aggregation Theory of Marketing in Emerging Markets: An Empirical Evaluation of the Promotion of Financial Services in Ghana

2015 ◽  
pp. 137-137
Author(s):  
Charlene Dadzie ◽  
Charles Blankson ◽  
Kofi Dadzie
Keyword(s):  
Emerging Markets ◽  
Financial Services ◽  
Empirical Evaluation ◽  
Demand Aggregation

Promoting China’s Inclusive Finance Through Digital Financial Services

2020 ◽  
pp. 097215091989534 ◽  
Author(s):  
Md. Morshadul Hasan ◽  
Lu Yajuan ◽  
Shajib Khan
Keyword(s):  
Systematic Review ◽  
Emerging Markets ◽  
Financial Services ◽  
Financial Sector ◽  
Theoretical Discussion ◽  
Personal Account ◽  
Related Research ◽  
Present World ◽  
Practical Impact ◽  
Made In

While much progress has been made in promoting inclusive finance through the ownership of a basic personal account, billions of people in developed and emerging markets are still underrepresented in financial services. Also, they are unable to contribute to the provision of better access to financial services. The purpose of this study was defined as to explore the contribution of digital financial services (DFSs) in promoting inclusive finance in China. This study presents a theoretical discussion on how DFSs play an important role in promoting China’s inclusive finance. This study uses the systematic review method of qualitative sampling to achieve the goal of this study. Different forces play different roles behind the promotion of inclusive finance. However, DFSs are considered to be one of the most influential forces in the development of inclusive finance in the present world. Many examples of how DFS can improve inclusive finance are discussed in the literature. In addition, different contributions to DFS usage are presented here to achieve the objectives of this study. The contents of the study contributed to a better understanding of the practical impact and implication of DFS tools in transforming the financial sector. In this study, first, a structured review method is followed; second, most important discussion on the contribution of DFS in promoting inclusive finance is presented and third, the relation between the topic and related research is identified.

scholarly journals Innovations in emerging markets: the case of mobile money

2019 ◽  
Author(s):  
Adeline Pelletier ◽  
Susanna Khavul ◽  
Saul Estrin
Keyword(s):  
Developing Countries ◽  
Emerging Markets ◽  
Transaction Costs ◽  
Emerging Economies ◽  
Financial Services ◽  
Spillover Effects ◽  
Financial Inclusion ◽  
Legal Rights ◽  
Mobile Money ◽  
Policy And Strategy

Abstract Mobile money is a financial innovation that provides transfers, payments, and other financial services at a low or zero cost to individuals in developing countries where banking and capital markets are deficient and financial inclusion is low. We use transaction costs and institutional theories to explain the growth and impact of mobile money. Having developed a new archival dataset that tracks mobile money deployment across 90 emerging economies during 16 years between 2000 and 2015, we address the question of relative economic impact of the banking and telecoms sectors in the provision of mobile money. We show that telecom groups and not banks are more likely to launch mobile money in countries where legal rights are weaker and credit information less prevalent. However, it is when mobile money is offered via a banking channel that the spillover effects on the economy are greater. Findings have significant implications for policy and strategy.

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

2011 ◽  
Vol 66 (6) ◽  
pp. 1933-1967 ◽  
Author(s):  
SHAWN COLE ◽  
THOMAS SAMPSON ◽  
BILAL ZIA
Keyword(s):  
Emerging Markets ◽  
Financial Services

scholarly journals Role of Technology in Financial Services of Commercial Banks in Visakhapatnam

2020 ◽  
Vol 9 (1) ◽  
pp. 114-119
Keyword(s):  
Financial Services ◽  
Banking Sector ◽  
Initial Conditions ◽  
Empirical Evaluation ◽  
Internet Banking ◽  
Grocery Store ◽  
Data Generation ◽  
Early Adopters ◽  
And Performance ◽  
Number Of Customers

Liberalization and data generation has attracted many overseas banks to India, thereby establishing supermarkets, new merchandise and green transport channels for the banking industry. within the improvement of Indian financial system, Banking sector performs a completely essential and vital position. With the usage of era there have been an boom in penetration, productiveness and performance. It has no longer only multiplied the value effectiveness however additionall y has helped in making small cost transactions feasible. It additionally complements alternatives, creates new markets, and improves productiveness and performance. it has been observed that monetary markets have changed into a purchaser's markets in India. Industrial Banks in India at the moment are turning into a one-forestall grocery store. the point of interest is transferring from mass banking to magnificence banking with the advent of fee added and custom designed products. generation allows banks to create what looks like a branch in a business constructing's foyer while not having to lease manpower for manual operations. The branches are walking ion the concept of 24 X 7 operating, made feasible by using the usage of Tele banking, ATMs, internet banking, cell banking and Ebanking. those technology pushed shipping channels are getting used to attain out to the greatest number of customers at decrease fee and in maximum green manner. The splendor of those banking improvements is that it places both banker and customer in a win- win state of affairs. effective use of era has a multiplier impact ion increase and development. For the reason that technological improvements in the banking area in industrialized nations were proven to boom productivity of this enterprise around the sector, then why did India pull away from adopting this technology until the Nineteen Nineties. Why has India been a overdue adopter of generation in the banking enterprise while it could have reaped the advantages from the existing R&D information developed by way of innovators and early adopters. this newsletter charts out the direction of technological innovation in the Indian banking enterprise submit-economic liberalization (1991-2) and identifies initial conditions in phrases of competitive environment and regulatory pressures that have contributed to the diffusion of those improvements. the thing highlights the function of labor unions in public quarter banks and their preliminary competition to technological adoption. The empirical evaluation demonstrates the superior overall performance of the early adopters of technology (private area and foreign banks) as measured with the aid of productivity, returns on equity, and marketplace proportion, in comparison to the late or passive adopters (public sector banks).

An Empirical Evaluation of the Assimilation of Industry-Specific Data Standards Using Firm-Level and Community-Level Constructs

2010 ◽  
Vol 6 (2) ◽  
pp. 58-81 ◽  
Author(s):  
Rubén A. Mendoza ◽  
T. Ravichandran
Keyword(s):  
Financial Services ◽  
Network Effects ◽  
Empirical Evaluation ◽  
Community Level ◽  
Relative Advantage ◽  
Firm Level ◽  
Specific Product ◽  
Development Organization ◽  
Industry Level ◽  
Industry Standards

Vertical standards focus on industry-specific product and service descriptions, and are generally implemented using the eXtensible Markup Language (XML). Vertical standards are complex technologies with an organizational adoption locus but subject to inter-organizational dependence and network effects. Understanding the assimilation process for vertical standards requires that both firm and industry-level effects be considered simultaneously. In this paper, the authors develop and evaluate a two-level model of organizational assimilation that includes both firm and industry-level effects. The study was conducted in collaboration with OASIS, a leading cross-industry standards-development organization (SDO), and with ACORD, the principal SDO for the insurance and financial services industries. Results confirm the usefulness of incorporating firm-level and community-level constructs in the study of complex networked technologies. Specifically, the authors’ re-conceptualization of the classical DoI concepts of relative advantage and complexity are shown to be appropriate and significant in predicting vertical standards assimilation. Additionally, community-level constructs such as orphaning risk and standard legitimation are also shown to be important predictors of assimilation.

Prospects, Challenges, and Opportunities of Digital Financial Services in Developing Countries

2021 ◽  
pp. 69-88
Author(s):  
Viju Mathew
Keyword(s):  
Developing Countries ◽  
Emerging Markets ◽  
Financial Services ◽  
Large Population ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Marketing Function ◽  
Challenges And Opportunities ◽  
Digital Strategy ◽  
Rapid Transformation

The chapter aims to show the challenges and opportunities of digital financial services (DFS) in emerging markets like India and to show how the adoption of innovative DFS marketing can support the outreach of its large population. The chapter reveals the digital marketing priorities of these forces powered by new digital technologies to drive the rapid transformation of financial sector marketing function into a cash cow position. The implication of this research supports the institutions to formulate the framework to overcome the challenges and create an advantage by grabbing the opportunities. The results reveal the gaps, adjusting the organizational digital strategy for companies across sectors.

An Empirical Evaluation of the Assimilation of Industry-Specific Data Standards Using Firm-Level and Community-Level Constructs

2012 ◽  
pp. 287-312
Author(s):  
Rubén A. Mendoza ◽  
T. Ravichandran
Keyword(s):  
Financial Services ◽  
Network Effects ◽  
Empirical Evaluation ◽  
Community Level ◽  
Relative Advantage ◽  
Firm Level ◽  
Organizational Assimilation ◽  
Industry Level ◽  
Industry Standards ◽  
Extensible Markup

Vertical standards focus on industry-specific product and service descriptions, and are generally implemented using the eXtensible Markup Language (XML). Vertical standards are complex technologies with an organizational adoption locus but subject to inter-organizational dependence and network effects. Understanding the assimilation process for vertical standards requires that both firm and industry-level effects be considered simultaneously. In this paper, the authors develop and evaluate a two-level model of organizational assimilation that includes both firm and industry-level effects. The study was conducted in collaboration with OASIS, a leading cross-industry standards-development organization (SDO), and with ACORD, the principal SDO for the insurance and financial services industries. Results confirm the usefulness of incorporating firm-level and community-level constructs in the study of complex networked technologies. Specifically, the authors’ re-conceptualization of the classical DoI concepts of relative advantage and complexity are shown to be appropriate and significant in predicting vertical standards assimilation. Additionally, community-level constructs such as orphaning risk and standard legitimation are also shown to be important predictors of assimilation.

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