The Transformation of Traditional TVs Into Digital Platforms

Digital transformation means developing new business models, unforgettable customer experiences, and competitive strategies by using digital technologies, thus creating efficiency in business processes and providing better customer value. While digital transformation is one of the important business decisions, more specifically, the pandemic and the increase in time spent at home have created a substantial growth opportunity for digital broadcast service providers. In this regard, the fact that an already growing market has increased its growth momentum with the effect of the pandemic has made the digital transformation of traditional TV media inevitable. In this study, digital broadcasting sector in Turkey has been examined in the context of strategic marketing management. In this way, by conducting the situation and competition analysis, suggestions were made regarding marketing strategies for Turkish digital platforms that have just entered the market.

The Role of Technological and Institutional Affordances in Open Innovation

This study aims to advance studies on open innovation, digital technologies, and institutional infrastructures by building on extant research in the field. Most research to date focused on digital technologies and digital affordances, while institutional infrastructures and affordances are less explored. To provide a background for such an approach, this study identifies and integrates two major issues—technological affordances and institutional affordances—that enable or constrain open innovation practices within firms. The framework developed indicates that the degree of openness of the innovation practices is related to the availability of digital technologies and institutional infrastructures in a specific context and the practices of incumbent firms in mobilizing these structures.

Digital Transformation

Digital transformation and innovative business models are enabling a high level of competition among business enterprises. The worldwide adoption of the internet and an increasing number of associated technologies have strengthened the digital transformation. Digital technologies allow the customers to co-create value by designing and customizing products, perform last-mile distribution activities, and help other customers by sharing product reviews. Digital transformation is an enterprise-wide phenomenon that leads to the development of new business. This is intrinsically linked to strategic changes in the business model as a result of the implementation of digital technologies models, which may be new to the focal business units or industry. The chapter articulates the influence of digital transformation on the performance of business enterprises in the competitive environment. It analyzes the barriers to the effective use of digital technologies and also the digital transference initiatives of modern business enterprises.

Digital Transformation Approaches for Aircraft Maintenance Operations

Digital transformation is one of the critical drivers of change in aviation as in many areas. Aviation operations are always aimed to be carried out with a high degree of safety and security standards. Efficient aircraft maintenance management makes a significant contribution to meeting these standards. The digital revolution offers excellent opportunities for safety, reliability, and efficiency advancement for aviation continuing airworthiness. This chapter provides a basic overview of aircraft maintenance processes and highlights some of the maintenance management issues. This chapter addresses some of the industry 4.0 technologies that have been tested for use or currently used in aircraft maintenance operations and discusses the impact of these technologies on current management problems. Consequently, this chapter is expected to present useful information and comments for the aircraft maintenance community, including managers and professionals, and encourage them to think about other possible innovations beneficial to their processes.

Indian Digital Transformational Initiatives in the Higher Education System

Globally, the developmental process primarily originates from creative and innovative thinking of an individual. Undoubtedly, higher education promotes the academic quality and research in a country. In order to disseminate knowledge to the aspirants in educational and research institutions, the information and technology has been put to use widely across the world. The digital transformation gained importance in the field of education to accelerate the wheels of world economy. During its period of transition, there are multifarious managerial issues. They ought to be tackled prudently by the government or policymakers. Otherwise, digital transformation in higher education can never be considered as a boom but bane. Hence, it necessitates an efficient management for yielding better fruits. The current study has been undertaken to examine the Indian digital initiatives in the higher education system, identify the crucial managerial issues, and suggest remedies for improvement of the Indian higher education system via digital transformation.

The Digital Economy Readiness Study

The Czech Republic has experienced tremendous growth over the last three decades. However, as the previously exploited competitive advantages (e.g., low labour cost) lose growth potential, the country has to address the digital economy sector. The digital economy readiness study analyses and merges findings from the European and OECD databases, outlining the current situation in the country. Also, the study compares the skill set supplied by the Czech workforce with the global market situation. Research areas cover analysis of diverse factors such as age, education, gender, and nationality. Study results show that the Czech Republic has a substantial competitive advantage both within the EU and across OECD thanks to its highly skilled workforce. Hence, ongoing digital transformation gives a positive outlook for further development of the Czech digital economy.

Digital Marketing in the Context of Consumer Privacy

The development of technology adds advantages to corporations, allowing them to revamp their marketing strategies digitally. Digital marketing is formed by various techniques and tools and uses electronic media to promote the products and services in the market. This chapter attempts to explore whether the digital marketing has significant effects on customer privacy as it assesses the customer profile voluntarily or involuntarily, saving them from cybercrime. The primary data were collected from 100 samples, which consist of both males and females of different age groups. The considered hypotheses were tested, and it was observed that there is a significant impact of digital marketing on customers' privacy in terms of personal information and consumption of energy and money. Thus, corporations have to limit the number of advertisements, seek permission prior to sending advertisements, while respecting and protecting customers' privacy. Corporations could follow government guidelines and regulations strictly in the line of digital marketing, which in turn enable them to earn loyal customers.

Digital Transformation in Port Management

Like many other industries, the maritime industry has started to work on digital transformation due to its many benefits. Port management, which is one of the building blocks of the maritime industry, has also accelerated digital transformation efforts under the leadership of developed ports in the world. Today, conventional port managements are faced with many problems. The complex and dynamic nature of the port environment does not allow these problems to be solved by conventional methods. This chapter introduces how the smart port environment that can be achieved through digitalization efforts of ports can find solutions to existing and potential problems.

Mind the Gap

The COVID-19 pandemic has amplified the influence of digital transformation on business entities. Although it is becoming more feasible to invest in digital technologies due to their swift progression in terms of reaching higher technical capabilities and better pricing levels, some companies could not achieve expected improvements in their business results. On the contrary, a remarkable number of companies had the opportunity to develop their businesses by leaps and bounds. Academic research on the subject revealed that a company's digital maturity level is directly related to the company's success and progress in sustainability issues. In this chapter, the concepts of cross-functional collaboration and corporate digital cultures, which are the basic components of achieving digital maturity, which must be coordinated together, are elaborated, and an applicable roadmap proposal is created.

Prospects, Challenges, and Opportunities of Digital Financial Services in Developing Countries

The chapter aims to show the challenges and opportunities of digital financial services (DFS) in emerging markets like India and to show how the adoption of innovative DFS marketing can support the outreach of its large population. The chapter reveals the digital marketing priorities of these forces powered by new digital technologies to drive the rapid transformation of financial sector marketing function into a cash cow position. The implication of this research supports the institutions to formulate the framework to overcome the challenges and create an advantage by grabbing the opportunities. The results reveal the gaps, adjusting the organizational digital strategy for companies across sectors.