Measuring Campaign Spending Effects in Post-Citizens United Congressional Elections

Author(s):  
Brandon Barutt ◽  
Norman Schofield
2018 ◽  
Vol 42 (5) ◽  
pp. 718-731 ◽  
Author(s):  
Jason Gainous ◽  
Andrew Segal ◽  
Kevin Wagner

Purpose Early information technology scholarship centered on the internet’s potential to be a democratizing force was often framed using an equalization/normalization lens arguing that either the internet was going to be an equalizing force bringing power to the masses, or it was going to be normalized into the existing power structure. The purpose of this paper is to argue that considered over time the equalization/normalization lens still sheds light on our understanding of how social media (SM) strategy can shape electoral success asking if SM are an equalizing force balancing the resource gap between candidates or are being normalized into the modern campaign. Design/methodology/approach SM metrics and electoral data were collected for US congressional candidates in 2012 and 2016. A series of additive and interactive models are employed to test whether the effects of SM reach on electoral success are conditional on levels of campaign spending. Findings The results suggest that those candidates who spend more actually get more utility for their SM campaign than those who spend less in 2012. However, by 2016, spending inversely correlates with SM campaign utility. Research limitations/implications The findings indicate that SM appeared to be normalizing into the modern congressional campaign in 2012. However, with higher rates of penetration and greater levels of usage in 2016, the SM campaign utility was not a result of higher spending. SM may be a greater equalizing force now. Practical implications Campaigns that initially integrate digital and traditional strategies increase the effectiveness of the SM campaign because the non-digital strategy both complements and draws attention to the SM campaign. However, by 2016 the SM campaign was not driven by its relation to traditional campaign spending. Originality/value This is the first large N study to examine the interactive effects of SM reach and campaign spending on electoral success.


Author(s):  
Daron R. Shaw ◽  
Brian E. Roberts ◽  
Mijeong Baek

Chapter 3 aims to gauge both the reality of, as well as public opinion on, the central issue of corruption. It investigates public opinion on corruption among elected officials, source of corruption, effectiveness of laws and regulations in mitigating corruption, support for campaign finance reforms, etc. The data strongly suggest that people think corruption is rampant despite limited evidence that quid pro quo corruption is anything more than a minor problem. This fundamental attitude has not changed much in the wake of the Citizens United decision. Furthermore, they believe the problem is mostly intractable and that most of the commonly proposed reforms of the campaign finance system will not work. Nevertheless, they still support these reforms. Moving from simple descriptive data to more associational analyses, this chapter also explores the effect of campaign finance laws on campaign spending and then the effect of both on corruption attitudes. The results are not what the Court would have expected.


Author(s):  
Simon Weschle

Abstract Existing research on the revolving door examines why employers hire former politicians. I complement this demand-side approach by demonstrating the importance of the supply-side. In particular, I argue that one important institutional factor that shapes politicians' willingness to leave office for a private sector job is campaign finance legislation. Less restrictive rules increase campaign spending for incumbents, which makes revolving door employment less attractive. Empirically, I use novel data from the US states and a difference-in-differences design to show that the exogenous removal of campaign finance legislation through Citizens United reduced the probability that incumbents left office to work as lobbyists. The supply-side approach provides insights into comparative differences in the prevalence of the revolving door.


1978 ◽  
Vol 72 (2) ◽  
pp. 469-491 ◽  
Author(s):  
Gary C. Jacobson

Incomplete understanding of the connection between campaign spending and election outcomes has hindered evaluation of enacted and proposed congressional campaign finance reforms. Reanalysis of the 1972 and 1974 House and Senate campaign spending data using both OLS and 2SLS regression models shows that spending by challengers has a much greater impact on the outcome than does spending by incumbents. A similar analysis of the effects of spending on voters' recall of candidates in the 1972 and 1974 SRC surveys supports the explanation that campaign expenditures buy nonincumbents the necessary voter recognition already enjoyed by incumbents prior to the campaign. The 1974 survey questions on Senate candidates indicate that, although the inability to remember candidates' names does not preclude having opinions about them, voters recalling candidates are much more likely to offer evaluative comments, and these more frequently refer to candidates personally. Aware voters offer more negative as well as positive evaluations (though positive outnumber negative); familiarity is not automatically advantageous. And voters' evaluations of candidates strongly influence how they vote. The implications of these findings for congressional campaign finance policy are readily apparent.


Author(s):  
Daron R. Shaw ◽  
Brian E. Roberts ◽  
Mijeong Baek

Chapter 2 establishes a baseline by reviewing public opinion concerning money and politics, pre– and post–Citizens United, focusing on what Americans know about money in politics and campaign spending. On the one hand, given that citizens are typically not well informed about politics, it should come as no surprise that they do not know all that much about candidate spending or campaign finance. On the other hand, the public is not completely off base with respect to its sense of money in politics, and this basic intuition is perhaps even sharper in the post–Citizens United era. The data suggest that while Americans know a little bit about campaign finance, there is no systematic correlation between the regulatory environment of the state and how much people in that state know about campaign finance.


The Forum ◽  
2017 ◽  
Vol 15 (2) ◽  
pp. 251-267
Author(s):  
Neilan S. Chaturvedi ◽  
Coleen Holloway

Abstract In 2010, the Supreme Court’s decision on Citizens United v. FEC, fueled public outcry about the growth of the cost of the political campaign and the influx of outside money in the form of independent expenditures. President Barack Obama seemed to agree with this speculation calling independent expenditures, “dark money” that “pulls our politics into the gutter” [Obama, Barack. 2015. “The Citizens United Decision was Wrong.” (Press Release). Retrieved from https://www.whitehouse.gov/the-press-office/2015/01/21/statement-president.]. Indeed, signs pointing to the increase in the cost of campaigns are correct, as 2014 saw the most expensive congressional elections in history. In this paper, we examine the effects of outside group spending on Senate races in 2010, 2012, and 2014. We find that outside group spending does play a significant, though small role in determining the vote share of a candidate. We also find that outside group spending in support of a candidate is generally more effective than outside group spending against a candidate, especially for the incumbent. Still, outside group expenditures pale in comparison to campaign expenditures for the challenger in terms of overall effect.


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