Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting

Seeking remnants of verbal traditions they thought were being lost to industrialization and urbanization, the earliest folklore scholars took to the countryside. Analyzing folk culture in a fuller context, a generation of folklife scholars in the twentieth century set out to identify patterns in the rural landscape in materials, such as traditional artifacts and folk belief, that would illuminate the old traditional way of life and expand the purview of American history. A vital subject requiring more study and that connects to all other aspects of rural culture is traditional farming practices in the agricultural year. With regard to social history, folklife scholars have a critical role in the debate concerning the effect of commercialism on preindustrial farming that have implications for the valuation of family farms, rural communities, and sustainability into the twenty-first century. Among the topics in the rural setting that call for further folklife research are narratives of loss, the creation of local economies, and sense of place.

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Strategic resources and smallholder performance at the bottom of the pyramid

International Food and Agribusiness Management Review ◽

10.22434/ifamr2018.0111 ◽

2019 ◽

Vol 22 (3) ◽

pp. 365-380 ◽

Cited By ~ 1

Author(s):

Matthias Olthaar ◽

Wilfred Dolfsma ◽

Clemens Lutz ◽

Florian Noseleit

Keyword(s):

Large Scale ◽

Business Environment ◽

Agricultural Economics ◽

Local Market ◽

Bottom Of The Pyramid ◽

Fine Grained ◽

Strategic Resources ◽

Relative Contribution ◽

The Relationship ◽

Resource Based Theory

In a competitive business environment at the Bottom of the Pyramid smallholders supplying global value chains may be thought to be at the whims of downstream large-scale players and local market forces, leaving no room for strategic entrepreneurial behavior. In such a context we test the relationship between the use of strategic resources and firm performance. We adopt the Resource Based Theory and show that seemingly homogenous smallholders deploy resources differently and, consequently, some do outperform others. We argue that the ‘resource-based theory’ results in a more fine-grained understanding of smallholder performance than approaches generally applied in agricultural economics. We develop a mixed-method approach that allows one to pinpoint relevant, industry-specific resources, and allows for empirical identification of the relative contribution of each resource to competitive advantage. The results show that proper use of quality labor, storage facilities, time of selling, and availability of animals are key capabilities.

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Prevalence and risk factors for antibiotic utilization in Chinese children

BMC Pediatrics ◽

10.1186/s12887-021-02706-z ◽

2021 ◽

Vol 21 (1) ◽

Author(s):

Shasha Guo ◽

Qiang Sun ◽

Xinyang Zhao ◽

Liyan Shen ◽

Xuemei Zhen

Keyword(s):

Risk Factors ◽

Meta Analysis ◽

Random Effect ◽

Random Effect Model ◽

Healthcare Research ◽

Chinese Children ◽

Rural Setting ◽

Antibiotic Prescribing ◽

Antibiotic Utilization ◽

At Home

Abstract Background Antibiotic resistance poses a significant threat to public health globally. Irrational utilization of antibiotics being one of the main reasons of antibiotic resistant. Children as a special group, there's more chance of getting infected. Although most of the infection is viral in etiology, antibiotics still are the most frequently prescribed medications for children. Therefore, high use of antibiotics among children raises concern about the appropriateness of antibiotic prescribing. This systematic review aims to measuring prevalence and risk factors for antibiotic utilization in children in China. Methods English and Chinese databases were searched to identify relevant studies evaluating the prevalence and risk factors for antibiotic utilization in Chinese children (0-18 years), which were published between 2010 and July 2020. A Meta-analysis of prevalence was performed using random effect model. The Agency for Healthcare Research and Quality (AHRQ) and modified Jadad score was used to assess risk of bias of studies. In addition, we explored the risk factors of antibiotic utilization in Chinese children using qualitative analysis. Results Of 10,075 studies identified, 98 eligible studies were included after excluded duplicated studies. A total of 79 studies reported prevalence and 42 studies reported risk factors for antibiotic utilization in children. The overall prevalence of antibiotic utilization among outpatients and inpatients were 63.8% (35 studies, 95% confidence interval (CI): 55.1-72.4%), and 81.3% (41 studies, 95% CI: 77.3-85.2%), respectively. In addition, the overall prevalence of caregiver’s self-medicating of antibiotics for children at home was 37.8% (4 studies, 95% CI: 7.9-67.6%). The high prevalence of antibiotics was associated with multiple factors, while lacking of skills and knowledge in both physicians and caregivers was the most recognized risk factor, caregivers put pressure on physicians to get antibiotics and self-medicating with antibiotics at home for children also were the main factors attributed to this issue. Conclusion The prevalence of antibiotic utilization in Chinese children is heavy both in hospitals and home. It is important for government to develop more effective strategies to improve the irrational use of antibiotic, especially in rural setting.

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Capabilities of Bottom of the Pyramid Organizations

Business & Society ◽

10.1177/00076503211001826 ◽

2021 ◽

pp. 000765032110018

Author(s):

Farley Simon Nobre ◽

Rodrigo L. Morais-da-Silva

Keyword(s):

Business Model ◽

Integrative Review ◽

Responsible Innovation ◽

Future Research ◽

Bottom Of The Pyramid ◽

Main Question ◽

Responsible Management ◽

Responsible Consumption ◽

Short And Long Term

Bottom of the Pyramid (BoP) organizations are the ones that develop a set of capabilities that contribute to create short- and long-term sustainability values inside and outside the boundaries of BoP ecosystems. Capabilities have an important role in BoP organizations’ strategies that aim to solve BoP issues. Notwithstanding its developments, BoP research still lacks theoretical contributions for the analysis of organizations. We suggest special attention to the need of advancing knowledge on capabilities of BoP organizations because this field is scattered and fragmented, misinterpreted, and still underdeveloped in the literature. We oriented our research formulating and seeking answers to our main question on what are the capabilities needed to enable organizations to create sustainability values in BoP ecosystems? We conducted an integrative review of BoP research for the period from 1998 to 2019, and we found 22 key capabilities of BoP organizations. We organized the capabilities into four major categories including BoP Responsible Consumption, BoP Responsible Business Model, BoP Responsible Management, and BoP Responsible Innovation. We advanced propositions and discussions regarding the capabilities and major categories’ popularity, interdependence and combination, short- and long-term temporal functions, sustainability roles, and effectiveness to address BoP issues. Our article organizes the field of capabilities of BoP organizations; advances contributions and implications for management, organizations, and policymaking; and opens fruitful avenues for future research.

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Tackling Rural Health, Energy, … and Technological Issues All at Once: A Call for a Global Interdisciplinary Platform for Strengthening Rural Setting Amid the COVID-19 Pandemic

Challenges ◽

10.3390/challe12020016 ◽

2021 ◽

Vol 12 (2) ◽

pp. 16

Author(s):

Farshad Amiraslani

Keyword(s):

Rural Communities ◽

Rural Health ◽

Rural Areas ◽

Rural Setting ◽

Global Challenges ◽

Rural Settings ◽

Research Studies

The recent COVID-19 pandemic has revealed flaws in rural settings where most people live without the necessary tools, income, and knowledge to tackle such unprecedented global challenges. Here, I argue that despite the research studies conducted on rural areas, these have not solved rising rural issues, notably poverty and illiteracy. I propound a global institute to be formed by governments that provides a platform for empowering rural communities through better training, skills, and competencies. Such global endeavour will ensure the remaining rural communities withstand future pandemics if they occur.

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