The Adoption of Mobile Internet: Industry and Users Experiences

Author(s):  
Manuel José Damásio ◽  
Inês Teixeira-Botelho ◽  
Sara Henriques ◽  
Patrícia Dias
2009 ◽  
pp. 221-236 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas ◽  
Adrian Broz-Lofiego ◽  
Daniel Marchuet

The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 213 Internet users show that Internet use experience, MInternet compatibility, credibility and attitude are positive key drivers of M-Internet adoption. Perceived financial risk influences negatively on M-Internet usage intention. This chapter will give managers and students insight into the M-Internet industry and the different factors that influence M-Internet adoption. In addition, these factors can be applied to the specific context of the Spanish market.


2014 ◽  
Vol 989-994 ◽  
pp. 4694-4697
Author(s):  
Jian Qing Zhang ◽  
Ping Wu ◽  
Tao Yu ◽  
Qian Qian Cao ◽  
Feng Xiong

In recent years, the OTT (Over The Top) was very popular in the communications industry and the mobile Internet industry. The behavior of Internet companies such cross operators, to develop a variety of value-added services and products Internet-based or mobile-Internet-based poses a serious threat to the operators’ benefits. In order to change this situation and enhance their competitiveness, it is necessary for the operators to find new interests growth point. So the concept of three-dimensional mobile operators is proposed, and the nature of the pipeline, such as systematicness, spatiality and openness were studied. Finally, the application of 3D pipeline in mobile e-commerce is researched.


2020 ◽  
Vol 8 (3) ◽  
pp. 96-110
Author(s):  
Leo Sun ◽  
◽  
Chung Tin Fah ◽  

Over the past six years, (between the period 2014 -2019), China's electronic information industry and mobile Internet industry has morphed rapidly in line with its economic performance. This is attributable to the strong cooperation between smart phones and the mobile Internet, capitalizing on the rapid development of mobile terminal functions. The mobile Internet is the underlying contributor to the competitive environment of the entire Chinese smartphone industry. Xiaomi began its operations with the launch of its Android-based firmware MIUI (pronounced “Me You I”) in August 2010; a modified and hardcoded user interface, incorporating features from Apple’s IOS and Samsung’s TouchWizUI. As of 2018, Xiaomi is the world’s fourth largest smartphone manufacturer, and it has expanded its products and services to include a wider range of consumer electronics and a smart home device ecosystem. It is a company focused on developing newgeneration smartphone software, and Xiaomi operated a successful mobile Internet business. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi smartphones. This paper will use business management models from PEST, Porter’s five forces and SWOT to analyze the internal and external environment of Xiaomi. Finally, the paper evaluates whether Xiaomi has a strategic model of sustainable development, strategic flaws and recommend some suggestions to overcome them.


2007 ◽  
Vol 15 (03) ◽  
pp. 243-273 ◽  
Author(s):  
HENRIK BERGLUND

The notion of opportunities is fast becoming a central theme in the field of entrepreneurship research. As part of this growing interest, the ontological status of opportunities has been scrutinized with researchers tending to view them as either objectively existing or socially created. In the present treatment, this ontological debate is partly avoided in favor of a phenomenological examination of Mobile Internet entrepreneurs, which naturally bridges these distinctions. The empirical findings are used to propose a framework in which opportunities are seen as both existing and created in the evolving set of perceptions and projections, sometimes fixed and sometimes mutable, that provide the cognitive and practical drivers needed to guide entrepreneurial action.


2019 ◽  
Vol 16 (7) ◽  
pp. 174-194 ◽  
Author(s):  
Weijin Jiang ◽  
Yang Wang ◽  
Yirong Jiang ◽  
Jiahui Chen ◽  
Yuhui Xu ◽  
...  

2004 ◽  
Author(s):  
Digen Das ◽  
Patrick Fitzgibbons ◽  
Larry Hash

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