Environmental Concerns of the Pulp and Paper Industry: Focusing on Household and Sanitary Paper Products
AbstractThe category of household and sanitary products is the most important category in the paper industry, because it is related to people’s daily lives all around the world. This category is seeing a rapid increase in consumption, while consumption in other categories, such as printing or writing paper, is presently declining. China is the largest manufacturer, as well as the largest consumer of household and sanitary paper. Nowadays, environmental consciousness and concerns are rising in China and have started to influence customers’ behavior in selecting and using paper products. In the present study, surveys were conducted of the paper industry, the retail market for paper, and end consumers of paper. The relationship between new challenges of the paper industry and consumers’ environmental concerns has been investigated and reported.