Reinventing the Wheel of Marketing: Assessing the Impact of Artificial Intelligence (AI) on Digital Marketing and Consumer Buying Behavior

Purpose – the purpose of the article is to analyze the impact effect of Influencers marketing on consumer buying behavior by determining which partnership opportunities are most relevant. Research methodology – the theoretical analysis of scientific literature and quantitative statistical analysis of empirical research results. Findings – the research in Lithuania has shown that before making a decision to purchase a product or a service, most respondents are actively seeking information in social networks by reading other costumers feedback. Moreover, the survey reveals that recommendations, comments, shared information about certain brands by Influencers are the most important factors in changing buying behavior. Research limitations – the main limitations of research may be the geographical research area – Lithuania and social networks (Facebook). Practical implications – understanding of Influencers impact on consumer buying behavior. Originality/Value – this scientific topic is rather new. Scientists, like Matsumura, Yamamoto, & Tomozawa (2008), investigated Influencers and Consumer Insights impact in the Blogosphere; Thakur, Srivastava (2015) presented a Conceptual research model of Influencers impact of Customer Satisfaction and Loyalty and etc. However, there is a lack of research investigating the impact of Influencer marketing on consumer buying behavior. This research aims to fill this gap in the Lithuanian case

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STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

International Journal of Engineering Technologies and Management Research ◽

10.29121/ijetmr.v3.i11.2016.66 ◽

2020 ◽

Vol 3 (11) ◽

pp. 1-6

Author(s):

Manish Dubey ◽

Siddharth Saini ◽

Srishti Umekar

Keyword(s):

Customer Loyalty ◽

Sales Force ◽

Sales Promotion ◽

Retail Sector ◽

Audience Participation ◽

Brand Name ◽

Buying Behavior ◽

Sales Promotions ◽

The Impact ◽

Consumer Buying Behavior

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, television, the personal sales force, and group meetings. The duration of a sales promotion is set. The feasibility of shared sales promotions is weighed.

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Impact of advertisement and price on consumer purchase decision

Management Dynamics ◽

10.3126/md.v23i1.35661 ◽

2020 ◽

Vol 23 (1) ◽

pp. 63-84

Author(s):

Binita Manandhar

Keyword(s):

Regression Analysis ◽

Correlation Analysis ◽

Statistical Technique ◽

Purchase Decision ◽

Buying Behavior ◽

Moderating Variables ◽

Academic Qualification ◽

Static Correlation ◽

The Impact ◽

Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

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The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County, Romania

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17155485 ◽

2020 ◽

Vol 17 (15) ◽

pp. 5485 ◽

Cited By ~ 6

Author(s):

Alina Butu ◽

Ioan Sebastian Brumă ◽

Lucian Tanasă ◽

Steliana Rodino ◽

Codrin Dinu Vasiliu ◽

...

Keyword(s):

Sociodemographic Factors ◽

The State ◽

Buying Behavior ◽

State Of Emergency ◽

Purchasing Intention ◽

Starting Point ◽

Fresh Vegetables ◽

Before And After ◽

The Impact ◽

Consumer Buying Behavior

The present paper intends to address the impact of COVID-19 crisis upon the consumer buying behavior of fresh vegetables directly from local producers as observed 30 days later, after enforcing the state of emergency in Romania within a well-defined area, namely, the quarantined area of Suceava. The study relies on the interpretation of answers received from the quarantined area (N = 257) to a questionnaire applied online nationwide. The starting point of this paper is the analysis of the sociodemographic factors on the purchasing decision of fresh vegetables directly from local producers before declaring the state of emergency in Romania (16 March 2020). Further research has been conducted by interpreting the changes triggered by the COVID-19 crisis on the purchasing intention of such products before and after the end of the respective crisis. The aim of this scientific investigation relies on identifying the methods by which these behavioral changes can influence the digital transformation of short food supply chains.

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