Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing

Author(s):  
Miikka Blomster ◽  
Timo Koivumäki
Author(s):  
Kushal Singla ◽  
T.M. Vinayak ◽  
A.S. Arpitha ◽  
Chetan Naik ◽  
Joy Bose

10.23856/3303 ◽  
2019 ◽  
Vol 33 (2) ◽  
pp. 28-35 ◽  
Author(s):  
Inta Kotane ◽  
Daina Znotina ◽  
Serhii Hushko

One of the conditions for the future development of companies is the identification and use of digital capabilities. In recent years, the environment in which we live and work has changed radically. If the emergence of the Internet was revolutionary in the way we communicate and obtain information, currently the availability and mobility of technologies affects consumers' habits and promotes the transformation of classic business models. Aim of the study: to explore and learn about the development trends of digital marketing. Applied research methods: monographic descriptive method, analysis, synthesis, statistical method. The study based on scientific publications, statistics and other sources of information. The results of the study show that in 2019 digital marketing tools are most actively used: artificial intelligence / augmented reality / machine learning; video marketing; chatbots, virtual assistants.


Author(s):  
Raja Sarath Kumar Boddu ◽  
Ashwinkumar A. Santoki ◽  
Shopita Khurana ◽  
Poonam Vitthal Koli ◽  
Ravi Rai ◽  
...  

2020 ◽  
Author(s):  
John Hawkins

Prioritization of machine learning projects requires estimates of both the potential ROI of the business case and the technical difficulty of building a model with the required characteristics. In this work we present a technique for estimating the minimum required performance characteristics of a predictive model given a set of information about how it will be used. This technique will result in robust, objective comparisons between potential projects. The resulting estimates will allow data scientists and managers to evaluate whether a proposed machine learning project is likely to succeed before any modelling needs to be done. The technique has been implemented into the open source application MinViME (Minimum Viable Model Estimator) which can be installed via the PyPI python package management system, or downloaded directly from the GitHub repository. Available at https://github.com/john-hawkins/MinViME.


Author(s):  
Kajal Khatri

One of the Machine Learning Projects which can promptly affect our lives is the Road Trip Analyzer. With our reliance on information and applications these days, going to new places has become the space of the excursion analyser. A solid Trip-generation Forecasting Model is the most essential piece of the traffic determining model. The undertaking has been based on the genetic algorithm which has extraordinary Worldwide Global search ability. It will permit the trip-generation forecasting model to improve the exactness of the expectation. Perhaps the greatest trouble in arranging an excursion is choosing where to stop en route. The proposed framework endeavours to coordinate with the drivers' requirement with the quickest course accessible so the clients have the smartest possible solution.


2018 ◽  
Vol 2 (1) ◽  
pp. 27-36 ◽  
Author(s):  
Neil R. Smalheiser ◽  
Aaron M. Cohen

Abstract Many investigators have carried out text mining of the biomedical literature for a variety of purposes, ranging from the assignment of indexing terms to the disambiguation of author names. A common approach is to define positive and negative training examples, extract features from article metadata, and use machine learning algorithms. At present, each research group tackles each problem from scratch, in isolation of other projects, which causes redundancy and a great waste of effort. Here, we propose and describe the design of a generic platform for biomedical text mining, which can serve as a shared resource for machine learning projects and as a public repository for their outputs. We initially focus on a specific goal, namely, classifying articles according to publication type and emphasize how feature sets can be made more powerful and robust through the use of multiple, heterogeneous similarity measures as input to machine learning models. We then discuss how the generic platform can be extended to include a wide variety of other machine learning-based goals and projects and can be used as a public platform for disseminating the results of natural language processing (NLP) tools to end-users as well.


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