AbstractWe observe that the small quantum product of the generalized flag manifold G/B is a product operation ★ on H*(G/B) ⊗ ℝ[q1, . . . , ql] uniquely determined by the facts that it is a deformation of the cup product on H*(G/B); it is commutative, associative, and graded with respect to deg(qi ) = 4; it satisfies a certain relation (of degree two); and the corresponding Dubrovin connection is flat. Previously, we proved that these properties alone imply the presentation of the ring (H*(G/B)⊗ℝ[q1, . . . , ql], ★) in terms of generators and relations. In this paper we use the above observations to give conceptually new proofs of other fundamental results of the quantum Schubert calculus for G/B: the quantumChevalley formula of D. Peterson (see also Fulton andWoodward) and the “quantization by standard monomials” formula of Fomin, Gelfand, and Postnikov for G = SL(n, ℂ). The main idea of the proofs is the same as in Amarzaya–Guest: from the quantum -module of G/B one can decode all information about the quantum cohomology of this space.