Correlates of Early Adolescents’ Social Media Engagement: The Role of Pubertal Status and Social Goals

2021 ◽  
Author(s):  
Jill M. Swirsky ◽  
Michelle Rosie ◽  
Hongling Xie
Keyword(s):  
Social Media ◽  
Early Adolescents ◽  
Social Goals ◽  
Pubertal Status ◽  
Social Media Engagement

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

Adolfo Domínguez: The Role of Sustainability on the Social Media Engagement in 2020

2021 ◽  
pp. 157-172
Author(s):  
Elisa Regadera ◽  
Paula Gárgoles ◽  
Lucía Pérez
Keyword(s):  
Social Media ◽  
The Social ◽  
Social Media Engagement

scholarly journals A critical evaluation of science outreach via social media: its role and impact on scientists

F1000Research ◽  
2014 ◽  
Vol 3 ◽  
pp. 300 ◽  
Author(s):  
Craig McClain ◽  
Liz Neeley
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Public Relations ◽  
Scientific Community ◽  
Critical Evaluation ◽  
Science Outreach ◽  
Social Media Engagement ◽  
Value Measure

The role of scientists in social media and its impact on their careers are not fully explored.  While policies and best practices are still fluid, it is concerning that discourse is often based on little to no data, and some arguments directly contradict the available data.  Here, we consider the relevant but subjective questions about social media for science outreach (SOSM), specifically: (1) Does a public relations nightmare exist for science?; (2) Why (or why aren’t) scientists engaging in social media?; (3) Are scientists using social media well?; and (4) Will social media benefit a scientist’s career? We call for the scientific community to create tangible plans that value, measure, and help manage scientists’ social media engagement.

Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising

2015 ◽  
pp. 223-251 ◽  
Author(s):  
Geoffrey Webster ◽  
Margee Hume
Keyword(s):  
Social Media ◽  
New Technology ◽  
Local Area ◽  
Online Marketing ◽  
Business Success ◽  
New Technology Adoption ◽  
Social Media Engagement ◽  
Primary Focus ◽  
Use Of Social Media

Literature on Local Area Marketing (LAM) and social media engagement techniques for franchise businesses is scant, with Direct and Online Marketing the primary focus. It is important for franchise businesses to have a qualified understanding of social media to integrate its use as a LAM technique in their business. Problems facing franchise businesses include confusion over how social media functions within local area marketing strategy, a unified perception over how social media can be used to develop their business, and the lack of a basic theoretical model for social media engagement and LAM guidelines. This chapter examines the role of social media in LAM. It explores the franchise business attitude on new technology adoption including the use of social media. It presents a coordinated framework for the application of social media to increase awareness and enhance franchise business success, providing an important contribution to the franchise industry sector.

Conceptualisation of Role of Social Media Engagement in Influencing Purchase Behaviour of Gen Y: Role of Trust and Risk

2017 ◽  
Vol 3 (04) ◽  
Author(s):  
Anu Rani
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Gen Y ◽  
Social Media Engagement ◽  
Antecedents And Consequences ◽  
The Relationship ◽  
Moderating Role

Purpose: The present study seeks to conceptualise the role of social media engagement in purchasing intentions of gen Y and moderating role of trust and perceived risk. Design/methodology/approach: The paper draws upon the extant literature to present a series of research propositions relating to social media engagement. Findings: The study proposes a conceptual model based on the antecedents and consequences of social media engagement, and the moderating role of perceived risk and trust in the relationship between brand equity and purchase intentions. Research limitations: Being conceptual in nature, the paper needs to be empirically tested. Originality/value: The paper is among the first attempt to examine the moderating role of perceived risk and trust in the relationship between brand equity and purchase intention.

scholarly journals The role of social media in shaping solidarity and compassion fade: How the death of a child turned apathy into action but distress took it away

2018 ◽  
Vol 20 (10) ◽  
pp. 3778-3798 ◽  
Author(s):  
Emma F Thomas ◽  
Nicola Cary ◽  
Laura GE Smith ◽  
Russell Spears ◽  
Craig McGarty
Keyword(s):  
Social Media ◽  
Change Score ◽  
Syrian Refugees ◽  
Group Consciousness ◽  
Online Engagement ◽  
Social Media Engagement ◽  
The Face ◽  
Latent Change Score ◽  
Latent Change Score Modeling

An image of drowned Syrian toddler, Aylan Kurdi, was popularly shared through social media and this promoted a surge of solidarity with Syrian refugees in September 2015. However, this response was not sustained. We explore the role of social media engagement in the emergence of solidarity and its decline (compassion fade). We collected data when sympathy for refugees was peaking (September 2015), and 1 year later. Latent change score modeling ( N = 237) showed that engagement with the image through social media allowed people to form a pro-refugee group consciousness that acted as the proximal predictor of solidarity. However, reductions in the same factors explain the reduced commitment 1 year later. Distress predicted the reductions in social media engagement. The results support the power of social media to ignite world-changing action, but caution that online engagement may dissipate in the face of ongoing challenges.

Defining the Role of Social Media as a Contemporary Local Area Marketing Technique in Franchising

2019 ◽  
pp. 1324-1353
Author(s):  
Geoffrey Webster ◽  
Margee Hume
Keyword(s):  
Social Media ◽  
New Technology ◽  
Local Area ◽  
Online Marketing ◽  
Business Success ◽  
New Technology Adoption ◽  
Social Media Engagement ◽  
Primary Focus ◽  
Use Of Social Media

Literature on Local Area Marketing (LAM) and social media engagement techniques for franchise businesses is scant, with Direct and Online Marketing the primary focus. It is important for franchise businesses to have a qualified understanding of social media to integrate its use as a LAM technique in their business. Problems facing franchise businesses include confusion over how social media functions within local area marketing strategy, a unified perception over how social media can be used to develop their business, and the lack of a basic theoretical model for social media engagement and LAM guidelines. This chapter examines the role of social media in LAM. It explores the franchise business attitude on new technology adoption including the use of social media. It presents a coordinated framework for the application of social media to increase awareness and enhance franchise business success, providing an important contribution to the franchise industry sector.

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