scholarly journals Anthropomorphized artificial intelligence, attachment, and consumer behavior

2021 ◽  
Author(s):  
Erik Hermann
Keyword(s):  
Artificial Intelligence ◽  
Emotional Intelligence ◽  
Consumer Behavior ◽  
Research Opportunities ◽  
Social Lives

AbstractThe increasing humanization and emotional intelligence of AI applications have the potential to induce consumers’ attachment to AI and to transform human-to-AI interactions into human-to-human-like interactions. In turn, consumer behavior as well as consumers’ individual and social lives can be affected in various ways. Following this reasoning, I illustrate the implications and research opportunities related to consumers’ (potential) attachment to humanized AI applications along the stages of the consumption process.

Chronic Beneficial Effect of Makeup Therapy on Cognitive Function of Dementia and Facial Appearance Analyzed by Artificial Intelligence Software

2021 ◽  
pp. 1-6
Author(s):  
Koh Tadokoro ◽  
Toru Yamashita ◽  
Junko Sato ◽  
Yoshio Omote ◽  
Mami Takemoto ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Cognitive Function ◽  
Beneficial Effect ◽  
Therapeutic Effect ◽  
Therapy Group ◽  
Nursing Home Residents ◽  
Skin Care ◽  
Control Group ◽  
Facial Appearance ◽  
Social Lives

Background: Makeup greatly impacts normal social lives but can also be a non-pharmacological form of therapy for dementia. Objective: To evaluate the therapeutic effect of makeup therapy. Methods: We carried out a prospective interventional study on female nursing home residents with dementia, focusing on the chronic therapeutic effect of makeup therapy. Thirty-four patients who received either only skin care (control group, n = 16) or skin care plus makeup therapy (makeup therapy group, n = 18) once every 2 weeks for 3 months were assessed. Results: Three months of makeup therapy significantly improved the Mini-Mental State Examination (MMSE) score compared with control patients ( * p <  0.05). Artificial intelligence (AI) software revealed that the appearance of age decreased significantly in the makeup group compared with the control, especially among patients without depression ( * p <  0.05). Furthermore, a larger AI happiness score was significantly correlated with a greater improvement of ADL in the makeup therapy group (r = 0.43,  * p <  0.05). Conclusion: Makeup therapy had a chronic beneficial effect on the cognitive function of female dementia patients, while the chronic effect of makeup therapy on facial appearance was successfully detected by the present AI software.

Towards Ethical Neuromarketing 2.0 Based on Artificial Intelligence

2021 ◽  
pp. 619-638
Author(s):  
Elodie Attié ◽  
Solène Le Bars ◽  
Ilhem Quenel
Keyword(s):  
Artificial Intelligence ◽  
Consumer Behavior ◽  
Consumer Behaviors ◽  
The Way

Eighty percent of consumer behaviors and purchases rely on subconscious processes. The use of neuromarketing tools to study consumer behavior is not clear, notably regarding its practices and intentions toward consumers. This chapter aims to understand how neuromarketing can explain consumer behavior thanks to Neuromarketing 2.0 tools, how companies can manage the collected data in a responsible way and build a neuroethical charter to regulate the way companies use it. Most companies choose to not communicate about it when they use neuromarketing tools, and therefore, this chapter aims to pave the way towards solutions and recommendations and democratize its use by making Neuromarketing 2.0 more responsible and ethical.

Artificial intelligence: disrupting what we know about services

2020 ◽  
Vol 34 (3) ◽  
pp. 317-334 ◽  
Author(s):  
Dora E. Bock ◽  
Jeremy S. Wolter ◽  
O.C. Ferrell
Keyword(s):  
Artificial Intelligence ◽  
Design Methodology ◽  
Industrial Revolution ◽  
Service Encounter ◽  
Content Type ◽  
Research Opportunities ◽  
Fourth Industrial Revolution ◽  
Potential Impact ◽  
Definition Of

Purpose Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future manifestations of AI are expected to bring even greater change, possibly ushering in the realization of the fourth industrial revolution. In accord with such expectations, this paper aims to examine AI’s current and potential impact on prominent service theories as related to the service encounter. Design/methodology/approach This paper reviews dominant service theories and their relevance to AI within the service encounter. Findings In doing so, this paper presents an integrated definition of service AI and identifies the theoretical upheaval it creates, triggering a plethora of key research opportunities. Originality/value Although scholars and practitioners are gaining a deeper understanding of AI and its role in services, this paper highlights that much is left to be explored. Therefore, service AI may require substantial modifications to existing theories or entirely new theories.

scholarly journals Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review

2020 ◽  
Vol 12 (10) ◽  
pp. 4035 ◽  
Author(s):  
Violeta Sima ◽  
Ileana Georgiana Gheorghe ◽  
Jonel Subić ◽  
Dumitru Nancu
Keyword(s):  
Artificial Intelligence ◽  
Human Capital ◽  
Consumer Behavior ◽  
Internet Of Things ◽  
Industry 4.0 ◽  
Internet Technology ◽  
The Internet ◽  
Human Capital Development ◽  
Capital Development ◽  
The Internet Of Things

Automation and digitalization, as long-term evolutionary processes, cause significant effects, such as the transformation of occupations and job profiles, changes to employment forms, and a more significant role for the platform economy, generating challenges for social policy. This systematic literature review aims to provide an overview of the research to date related to influences of the Industry 4.0 Revolution on human capital development and consumer behavior. A search on the Web of Science identified 160 papers that met the inclusion criteria. The major objectives aimed to identify: the main types of influences of the Industry 4.0 Revolution on human capital development and consumer behavior; the main opportunities and challenges for new directions in education associated with shifting the work environment; and the drivers for human capital development and consumer behavior through the lenses of the Industry 4.0 Revolution. The results revealed some key aspects for the development of human capital: information, new jobs, the Internet, technology, training, education, new skills, automation, communication, innovativeness, professionals, productivity, artificial intelligence, digitalization, e-recruitment, and the Internet of Things, as well as the main drivers of consumer behavior: information, e-commerce, digitalization, the Internet of Things, e-distribution, technology, digitalization, automation, personalized, performance, artificial intelligence, behavior intention, e-shopping, and data mining.

scholarly journals Inteligencia y derechos humanos en la sociedad digital | Intelligence and Human Rights in Digital Society

2019 ◽  
pp. 168
Author(s):  
Jesús Ignacio Martínez García
Keyword(s):  
Artificial Intelligence ◽  
Human Rights ◽  
Emotional Intelligence ◽  
Human Dignity ◽  
Complex Interaction ◽  
Point Of View ◽  
Cognitive Dimension ◽  
Intelligent Machines ◽  
Derechos Humanos ◽  
Different Types

Resumen: Se efectúa una aproximación a los derechos humanos desde la perspectiva de la inteligencia en sus distintas facetas, especialmente desde la inteligencia artificial pero también desde la inteligencia institucional y la emocional. Aparecen como derechos inteligentes, que desarrollan la inteligencia de los individuos y hacen a las sociedades más inteligentes. Se presenta su dimensión cognitiva y su capacidada para cuestionar programas. Son instancias críticas que preservan la dignidad de los seres humanos en su compleja interacción con las máquinas inteligentes y estimulan un pensamiento no mecánico. Absrtact: This article aims to give an approach to the human rights from the point of view of intelligence in their different types, especially from artificial intelligence, but also from institutional and emotional intelligence. They appear as smart rights that develop the intelligence of the individuals and make societies more intelligent. Their cognitive dimension is shown, as well as their capacity to question programs. They are critical instances that preserve the human dignity in their complex interaction with intelligent machines and stimulate a not-mechanical thinking.

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