Response measurement and optimization of direct mailings
2012 ◽
Vol 62
(3-4)
◽
pp. 261-308
◽
Keyword(s):
2011 ◽
Vol 131
(2)
◽
pp. 343-348
◽
2020 ◽
Vol 0
(3A)
◽
pp. 186-190
Keyword(s):
1968 ◽
Vol 15
(1)
◽
pp. 13-17
◽
Keyword(s):