A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

2018 ◽  
Vol 69 (3) ◽  
pp. 233-264 ◽  
Author(s):  
Farhad Aliyev ◽  
Taylan Urkmez ◽  
Ralf Wagner
Keyword(s):  
Content Analysis ◽  
Marketing Research ◽  
Bibliometric Study ◽  
Luxury Brand ◽  
Brand Marketing

THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

2015 ◽  
Vol 1 (5) ◽  
pp. 91-96
Author(s):  
Charles R. Taylor ◽  
◽  
John Costello ◽  
Eunju Ko
Keyword(s):  
The State ◽  
Review Of The Literature ◽  
Luxury Brand ◽  
Brand Marketing

scholarly journals Typology of Business-Related Fake News Online: A Literature Review

2020 ◽  
Vol 5 (4) ◽  
pp. 234-243
Author(s):  
Marko Selakovic ◽  
Anna Tarabasz ◽  
Monica Gallant
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Academic Research ◽  
Marketing Research ◽  
Jel Classification ◽  
Future Research ◽  
Fake News ◽  
Recent Emergence ◽  
News Online

Objective – This review paper discusses the emergence of scholarly articles related to the typology and classification of fake news and offers solutions for identified gaps, such as unstandardized terminology and unstandardized typology in the field of fake news-related research. Typology of fake news is a critical topic nowadays: recently emerged fake news needs to be categorized and analyzed in a structured manner in order to respond appropriately. Methodology/Technique – Based on the systematic review of literature identified in scientific databases, different typologies of fake news have been identified and a new typology of business-related fake news online has been proposed. New typology of business-related fake news online is based on factors such as level of facticity, intention to deceive and financial motivation. Findings and novelty – Content analysis of 326 articles containing terms related to the typology of fake news and classification of fake news indicates that the term “typology of fake news” is predominantly used in management, marketing and communications research, while the term “classification of fake news” is predominantly used in the information technology research. The content analysis also indicates the recent emergence of the topic of typology and classification of fake news in academic research, revealing that all articles related to these topics have been published on or after 2016. In addition to the contribution by presenting comprehensive typology of business-related fake news online, this paper also provides recommendations for future research and improvements related to the typology of fake news, emphasizing business-related fake news and fake news spread in the digital space. Type of Paper: Review JEL Classification: M31, M39. Keywords: Fake News; Crisis Communications; Online Communications; Digital Marketing; Management Research; Marketing Research Reference to this paper should be made as follows: Selakovic, M; Tarabasz, A; Gallant, M. (2020). Typology of Business-Related Fake News Online: A Literature Review, J. Mgt. Mkt. Review 5(4) 234 – 243. https://doi.org/10.35609/jmmr.2020.5.4(5)

scholarly journals Mass Prestige brands – the end of traditional luxury brand marketing?

2019 ◽  
pp. 187-198
Author(s):  
Joanna Pietrzak
Keyword(s):  
Model Fit ◽  
Luxury Brands ◽  
Luxury Brand ◽  
Value Perceptions ◽  
Brand Marketing ◽  
Brand Values ◽  
Goods Market ◽  
Perception Model ◽  
Brand Perception ◽  
Market Strategies

The luxury goods market is undergoing dramatic changes due to the fact that vast numbers of new consumers are gaining access to goods previously regarded as unobtainable. As a result, luxury is losing its elitist and exclusive character. The aim of this paper is to explore the changes in luxury brand marketing and to introduce the emergence of a new branding philosophy – Mass Prestige brands. The concept of Mass Prestige brands emerged as a response to luxury losing its elitist character, and it was intended to combine elements of luxury brand values perception with mass-market strategies. The key question of the discussion presented in this article is whether the values included in the luxury brand perception model fit Mass Prestige brand value perceptions, and if so, to what extent. Personal (“luxury for oneself”) and social (“luxury for others”) value dimensions of luxury brands were taken into consideration and confronted with the principles of Mass Prestige strategies. As a result, a modified version of the model was proposed that includes only the elements that are relevant to the buying motives of newly rich consumers seeking Mass Prestige brands.

Reliability of Nominal Data Based on Qualitative Judgments

1989 ◽  
Vol 26 (2) ◽  
pp. 135-148 ◽  
Author(s):  
William D. Perreault ◽  
Laurence E. Leigh
Keyword(s):  
Content Analysis ◽  
Meta Analysis ◽  
Marketing Research ◽  
Reliability And Validity ◽  
Cognitive Response ◽  
Nominal Data ◽  
Consumer Responses ◽  
Nominal Scale ◽  
Scale Data

Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal scale data developed from qualitative judgments. Judgment-based (“coded”) nominal scale data are important and frequently used in marketing research-for example, in analysis of consumer responses to open-ended survey questions, in cognitive response research, in meta-analysis, and in content analysis. The authors address opportunities and challenges involved in evaluating and improving the quality of judgment-based nominal scale data, with specific emphasis on the use of multiple judges. They review approaches commonly used in other disciplines, then develop a new index of reliability that is more appropriate for the type of interjudge data typically found in marketing studies. Data from a cognitive response experiment are used to illustrate the new index and compare it with other common measures. The authors conclude with suggestions on how to improve the design of studies that rely on judgment-coded data.

Computerized content analysis of online data – opportunities for marketing scholars and practitioners

2020 ◽  
Vol 54 (3) ◽  
pp. 473-477
Author(s):  
Jan Kietzmann ◽  
Leyland F. Pitt
Keyword(s):  
Content Analysis ◽  
Consumer Research ◽  
Marketing Research ◽  
Computer Assisted ◽  
Online Data ◽  
Content Type ◽  
Making Sense ◽  
Consumer Data ◽  
Computerized Content Analysis ◽  
The Many

Purpose The purpose of this paper is to summarize the main developments from the early days of manual content analysis to the adoption of computer-assisted content analysis and the emerging artificial intelligence (AI)-supported ways to analyze content (primarily text) in marketing and consumer research. A further aim is to outline the many opportunities these new methods offer to marketing scholars and practitioners facing new types of data. Design/methodology/approach This conceptual paper maps our methods used for content analysis in marketing and consumer research. Findings This paper concludes that many new and emerging forms of unstructured data provide a wealth of insight that is neglected by existing content analysis methods. The main findings of this paper support the fact that emerging methods of making sense of such consumer data will take us beyond text and eventually lead to the adoption of AI-supported tools for all types of content and media. Originality/value This paper provides a broad summary of nearly five decades of content analysis in consumer and marketing research. It concludes that, much like in the past, today’s research focuses on the producers of the words than the words themselves and urges researchers to use AI and machine learning to extract meaning and value from the oceans of text and other content generated by organizations and their customers.

Art as strategic branding tool for luxury fashion brands

2018 ◽  
Vol 27 (3) ◽  
pp. 294-307 ◽  
Author(s):  
Julia-Sophie Jelinek
Keyword(s):  
Value Creation ◽  
Value Chain ◽  
Brand Management ◽  
Luxury Brands ◽  
Theoretical Frameworks ◽  
Experiential Marketing ◽  
Content Type ◽  
Luxury Brand ◽  
Brand Marketing ◽  
Strategic Role

Purpose This study aims to understand the lasting relationship between luxury fashion and art. The purpose of the paper is to explore whether the application of art, the cooperation with artists, the implementation of experiential strategies focusing on retail spaces and shows embedded in the strategic concept of a luxury brand lead to a competitive advantage and to a sustained value creation for luxury brands. Design/methodology/approach Based on the literature, the strategic role of art and the importance of experiential marketing for the value creation of European luxury fashion brands was explored through empirical data collection, consisting of 26 semi-structured in-depth interviews. The gained data have been analysed through a thematic analysis approach and triangulated to avoid bias. Findings The exploratory study revealed that when art is applied as a strategic tool, it is of relevance to achieve an authentic fit to the brand. When integrating art consistently and authentically within the whole value chain system, it leads to a higher brand equity. Practical implications The paper provides a guide for both academics and marketers as theoretical frameworks are examined, analysed and future recommendations are given, which are suited to be applied within the brand management principles. Originality/value The outcome contributes to a wider delineation regarding the future of luxury brands. The study reveals novel viewpoints concerning the integration of arts in luxury brand marketing and adds to existing literature.

scholarly journals Risks and Opportunities for Reforming Construction with Blockchain: Bibliometric Study

2020 ◽  
Vol 6 (6) ◽  
pp. 1204-1217 ◽  
Author(s):  
Mohammad Darabseh ◽  
João Poças Martins
Keyword(s):  
Content Analysis ◽  
Technology Adoption ◽  
Bibliometric Study ◽  
Management Tools ◽  
Engineering Construction ◽  
Blockchain Technology ◽  
Data Formats ◽  
New Information ◽  
Clear Vision ◽  
Bibliometric Review

Emerging technologies are always treated with caution, and Blockchain is no exception to this rule. The AECO (Architecture, Engineering, Construction, and Operations) sector is considered conservative when it comes to technology adoption, which is often positive in an industry that deals with a vital commodity that could harm humans or result in catastrophe. However, excessive caution also stifles innovation, as shown in the industry’s low R&D expenditure when compared to other industrial activities. In recent years, the AECO sector has benefited from the adoption of new information management tools and systems that allow professionals to develop, share and store construction data more effectively. These tools have successfully tackled many of the traditional interoperability issues that have affected the industry, but several challenges remain unsolved. Indeed, effective real-world communication depends, not only on the compatibility between data formats and systems, but also on issues such as privacy, transparency, and trust. Blockchain has been adopted in different activities as a tool to address these issues, but its impact in the construction industry remains scarce. This paper presents a bibliometric study for the available literature on Blockchain implementation in the AECO sector. In addition to the bibliometric review, content analysis for the literature retrieved is presented to provide a clear vision of the current directions regarding Blockchain technology adoption. The purpose of this article is to evaluate the maturity of Blockchain in Construction literature using statistics based on the available bibliometrics in addition to content analysis. The main results show that although the number of articles about the use of Blockchain in Construction has increased, no studies that present ready to use solutions were found. Instead, the covered studies discuss the technical capabilities of the technology and suggest possible fields of implementation, such as smart contracts and automated payments. Study limitations include the limited amount of literature that can be found on major indexing services, which cover a relatively short reference period.

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