scholarly journals The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services

2021 ◽  
Vol 15 (1) ◽  
pp. 45-75
Author(s):  
Daniel Belanche ◽  
Luis V. Casaló ◽  
Carlos Flavián ◽  
Alfredo Pérez-Rueda
Author(s):  
Isaac Kofi Mensah

This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.


Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.


Significance Not only has the range of software services provided widened, but a host of other services are being delivered remotely and in person through digital platforms to Indian consumers. This diversification is changing the working conditions of India’s burgeoning digital economy workforce. Impacts Wages in the digital gig economy will fall as more workers enter this segment. Platform work in unskilled areas such as food delivery will lower India’s long-term skills base. Gender gaps in the digital economy will persist given the lack of policy correctives.


Author(s):  
Goh Mei Ling ◽  
Ho Sew Tiep ◽  
Ng Zhu Er

In this era of technology, the development and explosion of the internet has created the online business platform for the services and products. One of the areas is the food delivery services. With development of mobile applications for food delivery, it has eased the process of delivering the ordered food, and at the same time create convenience to the beverage industry (Wang et al., 2019). The outbreak of COVID-19 pandemic in early last year has impacted everyone's daily life and resulted in pandemic control measures such as Movement Control Order (MCO) by the Malaysian government around the country. This change has required Malaysian to engage with new norms such as wearing masks, physical distancing and hand hygiene in their daily life. The pandemic has also sparked a new consumption pattern in society. Many people have opted for food delivery services and thus inflated the demand of food delivery service in Malaysia. Hence, understanding customer satisfaction towards the mobile food delivery apps is essential. There are several studies on the customer satisfaction towards online food delivery service during the COVID-19 pandemic (Prasetyo et al., 2021; Rahim & Yunus, 2021). Pasetyo et al. (2021) investigated the customer satisfaction and loyalty from the extended Theory of Planned Behaviour perspective. Meanwhile Rahim and Yunus (2021) examined the relationship between service quality, food quality and price of e-hailing food delivery service. However, these studies did not examine the effect of convenience and website quality on consumers satisfaction toward the mobile food delivery apps. Based on these, this study aims to examine the influence of the factors, namely service quality, convenience, price and website quality on customer satisfaction towards the mobile food delivery apps during the COVID-19 pandemic in Malaysia. Keywords: Customer Satisfaction, Mobile Food Delivery Apps, COVID-19 Pandemic


2022 ◽  
pp. 81-103
Author(s):  
Joan Torrent-Sellens ◽  
Pilar Ficapal-Cusí ◽  
Myriam Ertz

Research on the gig economy has rarely addressed the study on the motivations for the provision of labour services on digital platforms. Through a sample of 3,619 gigers in Europe, obtained from the COLLEM research, results have been obtained for labour providers (only gigers) and for labour and capital use providers (gigers and renters). The valuation of labour, being an internal resource of the gigers, has a great set of economic foundations, working conditions, and labour relations. On the other hand, the valuation of labour and capital uses is more focused on their economic and labour relations fundamentals, notably reducing the role of working conditions. These motivations suggest different platform strategies and public employment policies for both groups. While the promotion of the general job quality would also encourage the gig-job quality, the promotion of the labour and capital uses valuation requires specific actions on the platform operations.


2018 ◽  
Vol 22 (1) ◽  
pp. 81-97 ◽  
Author(s):  
Dwi Suhartanto ◽  
Mohd Helmi Ali ◽  
Kim Hua Tan ◽  
Fauziyah Sjahroeddin ◽  
Lusianus Kusdibyo

2020 ◽  
pp. 203195252095933
Author(s):  
Annika Rosin

Although platform work has been studied by many labour law researchers, mainly the unclear labour law status of platform workers as well as possible new avenues to ensure their protection have been discussed. However, platform work is similar to already-regulated atypical work arrangements and the possibilities of the application of these regulations needs to be analysed. The aim of this article is to analyse the applicability of the Fixed-Term Work Directive (1999/70/EC (FTWD)) to platform workers. The question of whether platform work can be regarded as fixed-term employment according to the FTWD is analysed, and also whether the measures to prevent the abuse of successive fixed-term contracts ensure that platform workers avoid being placed in a precarious position. In the example of four platforms (Uber, Deliveroo, TaskRabbit and Amazon Mechanical Turk), it is argued that many platform workers can be regarded as fixed-term workers for the purposes of the FTWD. The existence of a bilateral fixed-term employment relationship between the platform and the worker can be detected in the case of platforms providing transportation and food delivery services. A bilateral relationship also forms between the client and the worker in the case of platforms providing universal services. In the case of crowdwork, a tripartite temporary agency work relationship forms between the platform, the worker and the user, and the Temporary Agency Work Directive (2008/104/EC), rather than the FTWD, should be applied. The measures foreseen in the FTWD to prevent the abuse of successive fixed-term contracts effectively protect platform workers. Nevertheless, if the Member State only restricts the total period of successive contracts, their working conditions are not improved.


2021 ◽  
pp. 384-394
Author(s):  
Nina Naquiah Ahmad Nizar ◽  
Siti Aimi Sarah Zainal Abidin

Online food delivery service (FDS) is the new gig economy in this era of new normal. Online FDS refers to the process whereby food that was ordered online is prepared and delivered to the consumer. FDS falls at the end of a food supply chain, the final stage just before the food reaches customers. However, this stage can make or break a wholesome food production, particularly in halal food supply chain. This paper revisits the guidelines of FDS in Malaysia; then extended to the measures taken during Covid-19 pandemic. The focus is food safety and quality, and halal supply chain. It is hoped that this overview will become a source of information for the public for their peace of mind, and the food delivery service providers to deliver wholesome food to their customers


Sign in / Sign up

Export Citation Format

Share Document