scholarly journals Sexuality Education in the Digital Age: Modelling the Predictors of Acceptance and Behavioural Intention to Access and Interact with Sexuality Information on Social Media

2021 ◽  
Author(s):  
Emmanuel Olamijuwon ◽  
Clifford Odimegwu
Keyword(s):  
Social Media ◽  
Health Promotion ◽  
Young Adults ◽  
Young People ◽  
Sexual Health ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Sexuality Education ◽  
Equation Model ◽  
Intention To Use

Abstract Introduction Diverse literature on sexual health promotion using social media suggests that increasing information reach and interaction are crucial. This study integrated the unified theory of acceptance and use of technology (UTAUT) to model the predictors of young adults’ behavioural intention to use and interact with sexuality education on social media. Methods A total of 936 young adults in Kenya, Nigeria, and South Africa who had access to the internet and Facebook were recruited via Facebook’s advertising platform from 22 May 2020 to 8 June 2020. A structural equation model was fitted on the sample to identify the individual attributes associated with the intention to use and interact with sexuality information on social media. Results About 84% of the young adults in the sample consider social media an appropriate medium for sexual health communication, with Facebook being the most preferred (40%) digital platform for sexual health promotion. Results from the structural equation model showed that performance expectancy (β = 0.18, P < 0.001), social influence (β = 0.09, P = 0.047), effort expectancy (β = 0.25, P < 0.001), facilitating condition (β = 0.33, P < 0.001), and attitude (β = 0.10, P = 0.039) were significantly associated with the intention to access sexuality education on social media. These factors (except attitude) were also significantly associated with the intention to interact with sexual health information on social media. Conclusions Young people with internet access are amenable to receiving and interacting with sexuality information on social media. The use of social media for sexuality education is associated with whether such use is free of effort, endorsed by society, align with their engagements with other messages, and helps them achieve improvement in their sexual and reproductive health. Policy Implications Strategies to increase access and interaction with sexuality information on social media help young people make an informed decision about their sexuality. Such use should also be free of effort, align with the way they interact with other information on social media, and supported by the society.

scholarly journals Identifying Aspects toward EWOM Credibility and Source of Trustworthiness

2019 ◽  
Vol 7 (3) ◽  
pp. 166-177
Author(s):  
Ni Made Dhiar Wulan Vitaloka ◽  
Yeshika Alversia
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Jel Classification ◽  
Personal Care ◽  
Outward Appearance ◽  
Substantial Impact ◽  
The Relationship

Objective - Nowadays, people became conscious of their outward appearance and use make-up and skincare to enhance their appearance. The trends in personal care are influenced by the advancement of social media. People use social media to share their opinion, thoughts, and experience about personal care. This study is purposed to analyze aspects such as homophily, authority, and interestingness towards purchase intention as independent aspects with EWOM credibility and source of trustworthiness as a mediating variable. Methodology/Technique – This study uses purposive sampling with 485 respondent samples from Indonesia and uses a method of scaling and structural equation model to see the relationship between variables. Finding and Novelty - The result of this research implies that homophily, authority, and interestingness has a significant effect on the source of trustworthiness. Furthermore, authority and source of trustworthiness has a significant impact on EWOM credibility. EWOM credibility is having a substantial impact on purchase intention. It is also found that homophily, authority, and interestingness strengthen EWOM credibility through a source of trustworthiness. This finding concludes that the source of trustworthiness works to strengthen independent aspects of EWOM credibility rather than depending on EWOM credibility itself. Type of Paper: Empirical. Keywords: Homophily; Authority; Interestingness; Purchase Intention; Source of Trustworthiness; EWOM credibility; Personal care. Reference to this paper should be made as follows: Vitaloka, N.M.D.W; Alversia Y. 2019. Identifying Aspects toward EWOM Credibility and Source of Trustworthiness, Global J. Bus. Soc. Sci. Review 7 (3): 166 – 177. https://doi.org/10.35609/gjbssr.2019.7.3(1) JEL Classification: M31, M39.

scholarly journals THE EFFECT OF SOCIAL MEDIA BRAND COMMUNICATION ON CONSUMER BASED EQUITY OF INDOMIE IN SURABAYA

2016 ◽  
Vol 15 (1) ◽  
Author(s):  
Silvia Margaretha ◽  
Angel Aprilia Susilo ◽  
Christina RahardjaHonantha
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Equation Model ◽  
Brand Awareness ◽  
Brand Communication

The purpose of this study is to examine the effect of Social Media Brand Communication on Consumer Based Brand Equity of Indomie in Surabaya. Data from 150 respondent in Surabaya were analyzed using Structural Equation Model (SEM) via Amos version 22. Respondent were randomly drawn from Surabaya society who joined the Fan Page of Indomie on Facebook. Result of this study showed that firm-created and user-generated social media brand communication positively influences Brand Awareness/Association, but has no influences on brand loyalty, and perceived quality only affected by user-generated social media brand communication.

scholarly journals Pengaruh Lingkungan Kerja Terhadap Kepuasan Kerja Dengan Motivasi Sebagai Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 450
Author(s):  
Isabella Jasmine ◽  
Edalmen Edalmen
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Environment ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Work Environments ◽  
Primary Data

This study aims to analyze the influence of Work Environment towards Job Satisfaction with Motivation as intervening. This study uses primary data that was collected from questionnaires distributed indirectly (through social media). The population in this study are employee of PwC Indonesia based in Jakarta in the audit division. The samples used in this study are 115 respondents in total that was collected using Slovin formula. The data was processed with Partial Least Square – Structural Equation Model using SmartPLS 3.2.7 software. Findings of this study show that Work Environment does influence Job Satisfaction with Motivation as intervening. Motivation partially intervenes the influence of Work Environments towards Job Satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja terhadap Kepuasan Kerja dengan Motivasi sebagai mediasi. Penelitian ini menggunakan data primer yang dikumpulkan dari kuesioner yang didistribusikan secara tidak langsung (melalui media sosial). Populasi dalam penelitian ini adalah karyawan PwC Indonesia yang berada di Jakarta pada divisi audit. Sampel yang digunakan dalam penelitian ini berjumlah 115 responden yang didapatkan menggunakan rumus Slovin. Data diproses dengan Partial Least Square - Structural Equation Model menggunakan software SmartPLS 3.2.7. Temuan penelitian ini menunjukkan bahwa Lingkungan Kerja memang mempengaruhi Kepuasan Kerja dengan Motivasi sebagai Intervening. Motivasi memediasi secara parsial pengaruh Lingkungan Kerja terhadap Kepuasan Kerja.

scholarly journals ANALISISI PERAN MEDIASI KEPUASAN NASABAH PADA HUBUNGAN DIGITAL MARKETING DAN BRAND LOYALTY PADA BANK JATENG CABANG WONOSOBO

Among Makarti ◽  
2022 ◽  
Vol 14 (2) ◽  
Author(s):  
Adityawan Fajar Firmanda ◽  
Fitri Lukiastuti
Keyword(s):  
Social Media ◽  
Structural Equation Model ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Internet Banking ◽  
Equation Model ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Email Marketing

Penggunaan teknologi dalam dunia pemasaran telah memberi banyak manfaat positf terhadap tingkat penjualan dan pemasaran produk perusahaan. Kemajuan teknologi menjadikan digitalisasi marketing menjadi solusi pemasaran di era sekarang. Selanjutnya, penelitian ini bertujuan untuk menganalisa implementasi dari penerapan digital marketing yang dilakukan oleh perusahaan untuk mengukur sejauh mana digital marketing dapat meningkatkan kepuasan nasabah sebuah lembaga keuangan dan berdampak terhadap brand loyalty dari perusahaan tersebut. Untuk penelitian ini dilakukan terhadap lembaga keuangan Bank Jateng Cabang Wonosobo dimana dilakukan pengambilan kuesioner berdasarkan dari sampel yang telah ditentukan yaitu nasabah pengguna produk dari Bank Jateng.  Metode yang digunakan adalah survey deskriptif dengan metode analisis menggunakan Structural Equation Model (SEM) PLS. Hasil yang diperoleh menunjukkan bahwa implementasi digital marketing pada Bank Jateng Cabang Wonosobo melalui social media marketing, internet banking dan email marketing memberi dampak positif terhadap peningkatan kepuasan nasabah Bank Jateng Cabang Wonosobo dan digital marketing mampu memberi dampak positif terhadap brand loyalty. Dalam penelitian ini juga dapat disimpulkan bahwa secara tidak langsung kepuasan nasabah mampu memediasi hubungan antara digital marketing terhadap brand loyalty Bank Jateng Cabang Wonosobo.

Sign in / Sign up

Export Citation Format

Share Document