Does corporate social responsibility affect Generation Z purchase intention in the food industry

Social Responsibility ◽

Purchase Intention ◽

Food Industry ◽

Purchase Intentions ◽

The Internet ◽

Purchase Decisions ◽

Generation Z ◽

AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.

Correction to: Does corporate social responsibility affect Generation Z purchase intention in the food industry

Asian Journal of Business Ethics ◽

10.1007/s13520-021-00139-6 ◽

2021 ◽

Author(s):

Man Chung Wong

Keyword(s):

Social Responsibility ◽

Purchase Intention ◽

Food Industry ◽

Generation Z ◽

Advances in Marketing, Customer Relationship Management, and E-Services - Socio-Economic Perspectives on Consumer Engagement and Buying Behavior ◽

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

10.4018/978-1-5225-2139-6.ch015 ◽

2017 ◽

pp. 312-333

Author(s):

Elena Candelo ◽

Cecilia Casalegno ◽

Chiara Civera

Keyword(s):

Social Responsibility ◽

Fast Food ◽

Food Industry ◽

Fast Food Industry ◽

The Past ◽

Generation Z ◽

Young Consumers ◽

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

Enhancing Retailer-Consumers Relationship Through Everyday Sustainability

10.4018/978-1-5225-6192-7.ch061 ◽

2019 ◽

pp. 1186-1208

Author(s):

Elena Candelo ◽

Cecilia Casalegno ◽

Chiara Civera

Keyword(s):

Social Responsibility ◽

Fast Food ◽

Food Industry ◽

Fast Food Industry ◽

The Past ◽

Generation Z ◽

Young Consumers ◽

Research of influence mechanism of corporate social responsibility for smart cities on consumers' purchasing intention

Library Hi Tech ◽

10.1108/lht-11-2020-0290 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Meier Zhuang ◽

Wenzhong Zhu ◽

Lihui Huang ◽

Wen-Tsao Pan

Keyword(s):

Social Responsibility ◽

Purchase Intention ◽

Smart Cities ◽

Corporate Identity ◽

Purchase Intentions ◽

Three Dimensions ◽

Content Type ◽

Influence Mechanism ◽

PurposeThe main purpose of this paper is to explore the influence mechanism of corporate social responsibility (CSR) for smart cities on consumers' purchase intention. The authors aim to identify the key components of CSR for smart cities based on the perspective of consumers, namely responsibility toward consumers, environment and community and validate their relationship.Design/methodology/approachThe authors exploit data collected by questionnaire surveys to estimate the effects of CSR for smart cities on consumers' purchase intentions and to investigate the statistical causality between them. The multilinear regression model is used to figure out the different impact levels of the three dimensions of CSR for smart cities on consumers' purchase intention.FindingsThe results illustrate that CSR for smart cities and its three dimensions all have significant positive impacts on consumers' purchase intentions. Besides, consumer–corporate identity (CCI) exerts a partial mediation effect on this influence mechanism.Research limitations/implicationsThis research is based on a rather small sample size. Besides, due to the time limitation and other factors, some other control variables are neglected in the regression model. Therefore, the impact level could be distorted.Practical implicationsThe authors put forward management implications according to research conclusions. Corporates should actively fulfill the CSR in the field of consumer responsibility to boost consumers' purchase intention. Corporate should strengthen the interaction with consumers to improve their corporate identity.Originality/valueThe main contribution of this paper is to provide convincing evidence of the impacts of CSR for smart cities on consumer purchase intention (CPI), thus proposing effective measures for corporates to win more consumers by taking on social responsibility for smart cities. This paper takes CCI as mediating variable to deepen the understanding of the impacts of CSR for smart cities on CPI, which is innovative and beneficial to enriching literature in related fields.

Communicating Corporate Social Responsibility through the Internet and Social Media

The Handbook of Communication and Corporate Social Responsibility ◽

10.1002/9781118083246.ch18 ◽

2011 ◽

pp. 358-378 ◽

Cited By ~ 47

Author(s):

Paul Capriotti

Keyword(s):

Social Media ◽

Social Responsibility ◽

The Internet ◽

Corporate Social ◽

Internet And Social Media

The Influence of Consumer Mindset and Corporate Social Responsility on Purchase Intention

Social Behavior and Personality An International Journal ◽

10.2224/sbp.7025 ◽

2018 ◽

Vol 46 (10) ◽

pp. 1647-1656 ◽

Cited By ~ 2

Author(s):

Xiaoping Liu ◽

Lijing Mao ◽

Wenxiang Deng

Keyword(s):

Decision Making ◽

Social Responsibility ◽

Purchase Intention ◽

Purchase Decision ◽

Global Mindset ◽

Purchase Decisions ◽

We examined the influence of mindset on consumers when they are deciding whether or not to purchase products on the basis of corporate social responsibility (CSR) considerations. We conducted 3 experiments in which 294 participants filled out a survey about their purchase decisions. The results showed that companies' CSR effectively promoted consumers' purchase intention. In addition, a global mindset increased CSR-based purchase intention, whereas a local mindset weakened purchase intention. The effect of purchase intention on consumers' mindset was shown through colors: Red stimulated consumers' local mindset and reduced their CSR-based purchase intention, whereas blue stimulated their global mindset and enhanced their CSR-based purchase intention. Thus, we recommend that marketing staff use colors to manipulate consumers' mindset during CSR-based purchase decision making.

The Implementation of Corporate Social Responsibility (CSR) in Central Java Earthquake: A Preliminary Study on Consumer Belief, Attitude, and Purchase Intention

Gadjah Mada International Journal of Business ◽

10.22146/gamaijb.5522 ◽

2009 ◽

Vol 11 (3) ◽

pp. 409 ◽

Cited By ~ 6

Author(s):

Kresno Agus Hendarto

Keyword(s):

Social Responsibility ◽

Purchase Intention ◽

Group Discussion ◽

Limited Liability ◽

Purchase Intentions ◽

Second Phase ◽

Central Java ◽

Corporate Social ◽

A Company

In Indonesia, Law No. 40/2007 paragraph 74 on Limited Liability Corporation regulates corporate social responsibility (CSR). Although CSR is mandatory for Indonesian resource-based firms, only four months after its enactment, six parties have asked for a judicial review to the Constitution Court as to the mandatory implementation of CSR. They argue that the mandatory implementation of CSR might result in legal uncertainty, render businesses inefficient, decrease competitiveness, and trigger discriminative treatments. Using the cases of CSR after the earthquake in Yogyakarta, this paper aims at answering the question of whether the implementation of CSR will lead to a decrease in competitiveness. Harnessing a mixed method of qualitative and quantitative approaches, this paper examines the models of beliefs, attitudes, and purchase intentions of consumers toward a company implementing CSR. The first phase of this study used a focus group discussion (FGD) to collect data from those who had benefited from CSR, and was analyzed using the content analysis. The results of the first phase then became the basis for the second phase. In the second phase, data were collected by surveying parents of school children whose school buildings were reconstructed by CSR programs, and answers were analyzed using the partial least squares analysis. Results show that the conjecture that the implementation of CSR will result in a decrease in competitiveness is not true. It is evident that CSR program affects the attitudes of consumers toward the firm, and that attitude fully mediates the relation between beliefs and purchase intentions toward the products of the firm implementing CSR.

8. The changing nature of marketing

Marketing: A Very Short Introduction ◽

10.1093/actrade/9780198827337.003.0008 ◽

2021 ◽

pp. 114-130

Author(s):

Kenneth Le Meunier-FitzHugh

Keyword(s):

Artificial Intelligence ◽

Social Media ◽

Sustainable Development ◽

Social Responsibility ◽

Rapid Growth ◽

The Internet ◽

Start Up ◽

Technological Developments ◽

This chapter discusses how marketing is changing in response to external influences. Nothing has been more transforming to the function of marketing than the development of the internet, digitalization, and, more recently, artificial intelligence. The growth of social media has provided new opportunities for communicating and establishing relationships with customers and consumers, which are considerably more flexible than traditional media. The internet and other technological developments have also provided the perfect conditions for driving the rapid growth of tech start-up companies, media-based businesses, and e-commerce. The chapter then examines societal marketing, which has become important to organizations in response to changing perceptions of the market concerning ethics, corporate social responsibility, and sustainable development.

Do trust and corporate social responsibility activities affect purchase intentions? An examination using structural equation modeling

Innovative Marketing ◽

10.21511/im.16(4).2020.06 ◽

2020 ◽

Vol 16 (4) ◽

pp. 62-73

Author(s):

Imran Ali ◽

Mohammad Naushad ◽

Sulphey M. M.

Keyword(s):

Structural Equation Modeling ◽

Social Responsibility ◽

Purchase Intention ◽

Structural Equation ◽

Purchase Intentions ◽

Equation Modeling ◽

National Capital Region ◽

Corporate Social ◽

The Impact

Organizations place great value on corporate social responsibility (CSR), as it has been found to influence customer attitudes and intentions. This study analyzed the impact of CSR on consumers’ purchase intentions. The significance of this study arises from the fact that all progressive companies are increasing their expenditure on CSR activities. In this study, purchase intention was considered as a dependent variable, while trust, ethical, and legal CSR activities were the independent variables. Data for the study was collected from 210 randomly chosen respondents from amongst consumers of Delhi and National Capital Region of India. The data, analyzed using Structural Equation Modeling, found that trust, ethics, and legal CSR activities directly impacted consumer purchase intentions. These results indicate that legal factors do not significantly influence the corporate decision on spending on CSR activities. On the other hand, ethical factors and trust factors significantly influence the corporate decision on expenditure on CSR activities. The findings highlight companies’ requirements to be conscious of their social image. Probable limitations of the study could include sample size and the number of variables chosen.