scholarly journals Affective Atmospheres of Sexualized Hate Among Youth Online: A Contribution to Bullying and Cyberbullying Research on Social Atmosphere

2019 ◽  
Vol 1 (4) ◽  
pp. 269-284 ◽  
Author(s):  
Kim R. Sylwander
Keyword(s):  
Social Media ◽  
School Climate ◽  
Social Networking ◽  
Aggressive Behaviour ◽  
Affect Theory ◽  
Social Networking Site ◽  
Theory Approach ◽  
Affective States ◽  
The Everyday

Abstract In this study, I will introduce the concept of affective atmospheres previously developed by Anderson (Emot Space Soc 2:77–81, 2009) and Anderson and Ash (2015), to explore young social media users’ articulated experiences of aggressive behaviour on a popular social networking site in Sweden. This concept opens up for inquiring into bullying, and other aggressive behaviour, as encounters, not only between humans, but also with non-human bodies, and the potentialities to act and the affective states that such meetings enable. In this way the paper contributes to bullying research on school climate and social atmosphere. The paper applies an affect theory approach to atmosphere to explore the importance of different materialities for the production of feelings and emotions surrounding the everyday articulations of hate among these users. The findings suggest that hate, in this context, works through a sexualized and gendered affective regime, which enforces a chrononormative logic, through which temporalized norms are tied to notions of age and bodily growth, that is, through heteronormative expectations of femininity, masculinity, sexuality and age-appropriateness. I found that affordances such as anonymity facilitated and intensified the circulation of hate, feeding into an atmosphere of constant risk. However, I also detail how affordances such as anonymity and hyperlinking, and practices such as hashtagging, enabled expressions of friendship, love and support, thus counter-balancing an atmosphere of hate and enabling it to become bearable for certain targeted users. In this context, sexualized aggression is normalized and expected, but nonetheless also troubled and resisted by these young users. By applying the concept of atmosphere, the paper sheds light on the affective workings within social online settings that become saturated with sexualized and aggressive practices, where certain users become repeated targets of such practices.

scholarly journals A FRAMEWORK FOR DEVELOPMENT OF SOCIAL NETWORKING SITE SKILL AMONG RURAL WOMEN COMMUNITIES

2019 ◽  
Vol 7 (5) ◽  
pp. 280-285 ◽  
Author(s):  
Noraida Haji Ali ◽  
M. Suriyani ◽  
Masita@Masila Abdul Jalil ◽  
Mustafa Man
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Rural Women ◽  
Rural Areas ◽  
Social Networking Site ◽  
Living Standards ◽  
Ict Literacy ◽  
Profile Data ◽  
Social Networking Service ◽  
Information Engineering

Purpose: A Social Networking Site (also social networking service or social media) is a platform to make people connected and share anything about them. The purpose of this research to construct a framework for the Development of Social Networking Site Skill to help women in rural areas to face the growth of ICT. This paper discusses how the proposed framework can help them to develop their skills of marketing using the SNS. This kind of effort, hopefully could empower the targeted marginalized group with the knowledge of information engineering, increase their awareness and utilization of ICT in their everyday actions. Methodology: The data obtained are the result of on-going projects in Setiu Wetlands, Terengganu.  Community rural women in Setiu Wetlands are respondent for this study. A total of 30 people (identified as women entrepreneurs) were respondents and profile data was preliminary studies about the skills and existing ICT literacy and internet use. Main Findings: Based on profiling data that have been collected, a framework for the development of skills in using social media as a business medium has been developed. Implications/Applications: The framework developed is expected to produce successful entrepreneurs from rural women communities. The entrepreneur will be an example to other women. This effort also is expected to help rural women community can improve the living standards of their families.

scholarly journals Social media and visual framing of the conflict in Eastern Ukraine

2017 ◽  
Vol 10 (3) ◽  
pp. 359-381 ◽  
Author(s):  
Mykola Makhortykh ◽  
Maryna Sydorova
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Networking ◽  
Online Communities ◽  
Social Networking Site ◽  
Russian Population ◽  
Large Set ◽  
Visual Data ◽  
Visual Framing ◽  
Use Of Social Media

This article investigates the use of social media for visual framing of the conflict in Eastern Ukraine. Using a large set of visual data from a popular social networking site, Vkontakte, the authors employ content analysis to examine how the conflict was represented and interpreted in pro-Ukrainian and pro-Russian online communities during the peak of violence in summer 2014. The findings point to the existence of profound differences in framing the conflict among pro-Ukrainian and pro-Russian online communities. The former tended to interpret the conflict as a limited military action against local insurgents, whereas the latter presented it as an all-out war against the Russian population of Eastern Ukraine. The article suggests that framing the conflict through social media facilitated the propagation of mutually exclusive views on the conflict and led to the formation of divergent expectations in Ukraine and Russia concerning the outcome of the war in Donbas.

Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

2014 ◽  
Vol 27 (1) ◽  
pp. 6-30 ◽  
Author(s):  
Rupak Rauniar ◽  
Greg Rawski ◽  
Jei Yang ◽  
Ben Johnson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Site ◽  
Data Set ◽  
Content Type ◽  
Media Usage ◽  
Usage Behavior ◽  
Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

scholarly journals Using Social Media Data as Research Data

2013 ◽  
Vol 1 (3) ◽  
pp. 49-55
Author(s):  
Suman Silwal ◽  
Dale W Callahan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Channel ◽  
Social Networking Site ◽  
Science And Engineering ◽  
Social Media Data ◽  
Breaking News ◽  
Current State ◽  
Media Data

Social Media (SM) is becoming a normal part of everyday life. The information generated from Social Media (SM) data is becoming increasingly utilized as a communication channel for market trend, brand awareness, breaking news, and online social interaction between person to person. SM is also rapidly growing and maturing [1]. Further, SM is becoming a reliable tool for interdisciplinary industries like banks, travel, healthcare, biotech, software, sports etc.SM data can also be used as a research tool to apply in different areas of Humanities, Art, Science and Engineering. There are unlimited possibilities using Social Networking Site (SNS) to collect, process and evaluate data. This paper reviews the current state of Social Networking Sites and Text-based Language Processes, and how it can be used to generate valuable information.

scholarly journals Predicting Social Networking Site Use and Online Communication Practices among Adolescents: The Role of Access and Device Ownership

2014 ◽  
Vol 1 (1) ◽  
pp. 28-38 ◽  
Author(s):  
Drew P. Cingel ◽  
Alexis R. Lauricella ◽  
Ellen Wartella ◽  
Annie Conway
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Media Use ◽  
Online Communication ◽  
National Sample ◽  
Social Networking Site ◽  
Mobile Technologies ◽  
Social Media Use ◽  
Site Use ◽  
Communication Practices

Given adolescents' heavy social media use, this study examined a number of predictors of adolescent social media use, as well as predictors of online communication practices. Using data collected from a national sample of 467 adolescents between the ages of 13 and 17, results indicate that demographics, technology access, and technology ownership are related to social media use and communication practices. Specifically, females log onto and use more constructive communication practices on Facebook compared to males. Additionally, adolescents who own smartphones engage in more constructive online communication practices than those who share regular cell phones or those who do not have access to a cell phone. Overall, results imply that ownership of mobile technologies, such as smartphones and iPads, may be more predictive of social networking site use and online communication practices than general ownership of technology.

scholarly journals On Privacy

2010 ◽  
Author(s):  
Martin Fenner
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Personal Data ◽  
Social Networking Site

Social media and privacy have a complicated relationship, as using social media implies giving up at least some privacy. And the value of a social networking site is directly related not only to the number of users, but also the extend of personal data that the site has collected. ...

scholarly journals Predicting Social Networking Site Use and Online Communication Practices among Adolescents: The Role of Access and Device Ownership

2014 ◽  
Vol 2 (2) ◽  
pp. 1-30
Author(s):  
Drew P. Cingel ◽  
Alexis R. Lauricella ◽  
Ellen Wartella ◽  
Annie Conway
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Media Use ◽  
Online Communication ◽  
National Sample ◽  
Social Networking Site ◽  
Mobile Technologies ◽  
Social Media Use ◽  
Site Use ◽  
Communication Practices

Given adolescents' heavy social media use, this study examined a number of predictors of adolescent social media use, as well as predictors of online communication practices. Using data collected from a national sample of 467 adolescents between the ages of 13 and 17, results indicate that demographics, technology access, and technology ownership are related to social media use and communication practices. Specifically, females log onto and use more constructive com-munication practices on Facebook compared to males. Additionally, adolescents who own smartphones engage in more constructive online communication practices than those who share regular cell phones or those who do not have access to a cell phone. Overall, results imply that ownership of mobile technologies, such as smartphones and iPads, may be more predictive of social networking site use and online communication practices than general ownership of technology.

scholarly journals A Trigger or a Muffler? - Examining the Dynamics of Crosscutting Exposure and Political Expression in Online Social Media

2013 ◽  
Vol 5 (1) ◽  
pp. 16-27
Author(s):  
Soo Young Bae
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Online Social Networking ◽  
Political Expression ◽  
Online Social Media ◽  
Candidate Support

This study explores the potential of online social media to serve as a sphere for political discourse and investigates the extent to which everyday uses of online social networking sites can expose citizens to politically diverse viewpoints.  In addition, this study asks whether such crosscutting exposure in online social networks will act as a trigger or a muffler for political expression – that is, whether exposure political difference will stimulate or discourage political discussions.  With analyses of a sample of online social networking site users in the context of the 2012 presidential election in South Korea, this study explicates the link between crosscutting exposure and citizens’ political expressions in social media.  Results reveal that contrary to the predictions in previous literature, exposure to politically incongruent viewpoints in online social networking sites does not seem to undermine users’ expressive behaviors but instead positively contribute to political expression.  In addition, this study shows the significant role of citizens’ perceptions of candidate support in their own networks, and illustrates that the dynamics of political expression differ significantly depending on the users’ age.

Social networking sites and customers’ attitude towards advertisements

2019 ◽  
Vol 13 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Kaustav Mukherjee ◽  
Neelotpaul Banerjee
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Social Networking Site ◽  
Customer Engagement ◽  
Content Type ◽  
The Social ◽  
The Impact

Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings Empirical analysis revealed the importance of brand advertisements on the social networks in inciting a positive attitude as well as a purchase intention for the brand in the SNS users’ minds. Research limitations/implications The study has been conducted in the Indian context using Facebook as a model social networking site. Practical implications Social media being one of the most popular and user-friendly platforms for regular communications, marketers are suggested to allocate a sizeable share of the advertising budget for social media advertisements and customer engagement so as to help build a positive attitude towards the advertised brand in the SNS users’ minds. Originality/value To the best of the authors’ knowledge, the impact of users’ positive evaluation of SNS as an effective communication medium, on the generation of a positive attitude towards the SNA, has been dealt for the first time here.

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