Using information and information technology for sustainable competitive advantage: Some empirical evidence

Purpose: The purpose of the study was to establish the need of creating sustainable competitive advantage in banking through technology, customer relationship management and internal marketing.Methodology: The research was carried out through an explanatory research. The target population of the study was 3,193 employees of the Co-op Bank. A sample of 68 employees spread across the bank was selected. The researcher used descriptive and inferential statistics in this study. The study used primary data. The study used a questionnaire as the preferred data collection tool. This study used the quantitative method of data analysis which included inferential and descriptive statistics. Descriptive statistics included frequencies and measures of tendency mainly means and frequencies. Inferential statistics included correlation analysis. The tool for data analysis was Statistical Package for Social Sciences (SPSS) version 17 program. The results were presented using tables and pie charts to give a clear picture of the research findings.Results: The findings indicated that information technology has significant positive effect on competitive advantage. The findings also showed that customer relationship management (CRM) has a significant positive effect on competitive advantage of banks. The findings further implied that internal marketing has a significant effect on competitive advantage. Further the findings implied that information technology has significant positive effect on competitive advantage.Unique contribution to theory, practice and policy: Following study results, it was recommended that investment in Information technology be emphasized in the banks as it has an effect on the overall achievement of competitive advantage. The study also recommended that banks should emphasize customer relationship by investing in a customer relationship management system. It was further recommended that employees are central to an effective CRM and as such firms must manage its relationships with their employees if they have any hope of fully serving customer needs and that this is especially important in firms where employees are the eyes of customers.

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Government Innovation Through Knowledge Management

Handbook of Research on Public Information Technology ◽

10.4018/978-1-59904-857-4.ch046 ◽

2008 ◽

pp. 493-507

Author(s):

Luis Felipe Luna-Reyes

Keyword(s):

Information Technology ◽

Knowledge Management ◽

Competitive Advantage ◽

Business Models ◽

Sustainable Competitive Advantage ◽

Critical Factors ◽

Private Organizations ◽

New Business ◽

New Business Models ◽

Government Innovation

Contemporary organizations face the challenge of growing and advancing in a complex and changing environment (Johannessen, Olaisen, & Olsen, 2001; Malhotra, 2000). In order to accomplish this objective, private organizations continuously innovate to attract customers (Johannessen et al.). Competition has been accelerated by information technology, which allows the appearance of new business models, introducing new competitors in the business arena (Rayport, 2001). Under these circumstances, it appears that innovation is one of the most valuable activities for any organization (Nonaka, 1996). Furthermore, the management of intangible assets such as knowledge is one of the critical factors to promote innovation and sustainable competitive advantage (Davenport, 2001; De Long & Fahey, 2000; Malhotra; Nonaka).

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Sustainable Competitive Advantage from Information Technology

Strategic Information Technology ◽

10.4018/978-1-878289-87-2.ch015 ◽

2001 ◽

pp. 25-39

Author(s):

David L. Bahn

Keyword(s):

Information Technology ◽

Competitive Advantage ◽

Case Studies ◽

Value Chain ◽

Business Strategy ◽

Complex Relationship ◽

Sustainable Competitive Advantage ◽

Strategy Analysis ◽

Business Functions ◽

Support Activity

The strategic benefit of IT (information technology) in supporting business functions is often seen as the basis for competitive advantage that is sustainable. The value chain concept has been a handy tool widely utilized in business strategy analysis to match firm competency in performing business activities with the achievement of sustainable marketplace advantage. When it comes to the assessment of the competitive value of information technology, the value chain concept seems to either categorize IT as a support activity or to overly narrow the scope of IT’s role in achieving sustainable competitive advantage. This chapter reviews the concepts of the value chain and sustainable competitive advantage. Short case studies from a number of industries are presented in order to illustrate the limitations of using the value chain to describe information technology’s role in achieving sustainable competitive advantage. These examples demonstrate the subtle and often complex relationship between information technology and competitive advantage.

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Sustainable Competitive Advantage from Information Technology

Strategic Information Technology ◽

10.4018/978-1-878289-87-2.ch002 ◽

2001 ◽

pp. 40-55 ◽

Cited By ~ 4

Author(s):

Mark R. Nelson

Keyword(s):

Information Technology ◽

Competitive Advantage ◽

Case Studies ◽

Value Chain ◽

Business Strategy ◽

Complex Relationship ◽

Sustainable Competitive Advantage ◽

Strategy Analysis ◽

Business Functions ◽

Support Activity

The strategic benefit of IT (information technology) in supporting business functions is often seen as the basis for competitive advantage that is sustainable. The value chain concept has been a handy tool widely utilized in business strategy analysis to match firm competency in performing business activities with the achievement of sustainable marketplace advantage. When it comes to the assessment of the competitive value of information technology, the value chain concept seems to either categorize IT as a support activity or to overly narrow the scope of ITs role in achieving sustainable competitive advantage. This chapter reviews the concepts of the value chain and sustainable competitive advantage. Short case studies from a number of industries are presented in order to illustrate the limitations of using the value chain to describe information technologys role in achieving sustainable competitive advantage. These examples demonstrate the subtle and often complex relationship between information technology and competitive advantage.

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The Effect of Re-engineering of Administrative Processes in Achieving the Competitive Advantage of Sustainable in Five-Star Hotels in Jordan - Field Study

Asian Journal of Finance & Accounting ◽

10.5296/ajfa.v11i1.14353 ◽

2019 ◽

Vol 11 (1) ◽

pp. 96

Author(s):

Suleiman Mustafa EL-Dalahmeh

Keyword(s):

Information Technology ◽

Statistical Analysis ◽

Standard Deviation ◽

Competitive Advantage ◽

Organizational Communication ◽

Sustainable Competitive Advantage ◽

Statistical Effect ◽

The Mean ◽

Level Of Significance ◽

Very High

The main aim of the research was to identify the effect of Re-engineering of Administration Processes in Achieving the competitive Advantage of Sustainable in Five Star Hotels in Jordan. To achieve the objective of this study, a questionnaire distributed on 120 persons in Five Star Hotels in Jordan. 90 returned with a rate of 75%. The results of the study showed that there is a significant statistical effect at the level of significance of α ≤ 0.05 for the re - engineering of administrative processes in achieving sustainable competitive advantage in five - star hotels in Jordan in the following dimensions:* - Leadership * - Ability to analyze * - Advanced design * - Organizational communication * - Continuous improvementStrategic Planning. The total score of the mean of the study instrument was 4.43 and with a standard deviation of 0.35 and 88.6% at a very high degree.The results of the statistical analysis revealed the realization of the sample of the study in the investigated hotels, the extent of the effect of re-engineering the administrative processes in all its dimensions in achieving the competitive advantage.Based on the results of hypotheses tested, the six null hypotheses of the study were rejected. In the light of the findings, the researcher recommended that:1- The need to convince the management of hotels and hotel staff the importance of the application of re-engineering of administrative processes to achieve competitive advantage sustainable2- Utilizing the potential of graduates of new universities from the faculties of economics, administrative sciences and information technology.

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Human Capital And The Use Of Information Technology To Enhance Sustainable Competitive Advantages

Archives of Business Research ◽

10.14738/abr.86.8536 ◽

2020 ◽

Vol 8 (6) ◽

pp. 239-249

Author(s):

Nurul Hidayah ◽

Ahmad Badawi ◽

Lucky Nugroho ◽

Moetopo

Keyword(s):

Information Technology ◽

Human Capital ◽

Competitive Advantage ◽

Model Test ◽

Test Validity ◽

Primary Data ◽

Coefficient Of Determination ◽

Sustainable Competitive Advantage ◽

Validity And Reliability ◽

Inner Model

This study aims to determine the effect of human capital and the use of information technology on the competitive advantage of Sharia banking. The study takes an analysis unit of Indonesia Sharia banking. The type of data used is primary data using a questionnaire which sampling used is a stratified random sampling model where respondents in this study consist of leaders and employees in Sharia banking. This research uses desciptive qualitative approach. Data analysis used PLS consisting of Outer Model test (Validity and Reliability) and Inner Model test (coefficient of determination and T test). The results show that human capital has no significant effect and the use of information technology has a significant effect on the sustainable competitive advantage of Sharia Banking.

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IT– Business Strategic Alignment in Influencing Sustainable Competitive Advantage in Jordan: Structural Equation Modelling (SEM) Approach

International Journal of Management Studies ◽

10.32890/ijms.18.1.2011.10205 ◽

2011 ◽

Author(s):

Damnithan Al-Majali ◽

Zulkhairi Md. Dahalin

Keyword(s):

Information Technology ◽

Competitive Advantage ◽

Structural Equation ◽

Strategic Alignment ◽

Data Sets ◽

Sustainable Competitive Advantage ◽

Exogenous Variables ◽

Equation Modelling ◽

Values And Beliefs ◽

Leadership Structure

In many review articles or studies, the researchers have encouraged further exploration on the causal links between Information Technology (IT) investments and a firm’s sustainable competitive advantage. The outcomes of empirical studies have been inconclusive, which is to a certain extent due to the omission of IT-business strategic alignment. Indeed, strategic alignment has emerged as one of the most important issues facing business and IT executives all over the world. This paper reports on the empirical investigation of the success factors, which consist of leadership, structure and process, service quality, and values and beliefs, which are representative of the culture gap between IT strategy and business strategy. A questionnaire survey among 200 IT managers was carried out and 172 data sets were collected. This represented a 86% response rate. After a rigorous data screening process including outliers, normality, reliability and validity, 172 data sets were ready for structural equation modelling (SEM) analysis. Confirmatory Factor Analysis (CFA) was performed to examine the composite reliability, convergent validity and goodness of fit of the individual constructs and measurement models. The revised structural model demonstrates the relationships between all the four exogenous variables and IT-business strategic alignment, and all the four exogenous variables and sustainable competitive advantage. In addition, regarding the revised model there are two mediating effects of strategic alignment in the relationship between leadership, structure and process, service quality, values and beliefs, and sustainable competitive advantage. Keywords: Strategic alignment, alignment gap, information technology, sustainable competitive advantage.

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THE REAL WINNERS : APLIKASI KNOWLEDGE MANAGEMENT DALAM INDUSTRI PERBANKAN NASIONAL

Jurnal Vokasi Indonesia ◽

10.7454/jvi.v4i1.54 ◽

2016 ◽

Vol 4 (1) ◽

Author(s):

Heri Yuliyanto

Keyword(s):

Information Technology ◽

Knowledge Management ◽

Quality Management ◽

Competitive Advantage ◽

Banking Industry ◽

Secondary Data ◽

Sustainable Competitive Advantage ◽

Literature Study ◽

Bank Account ◽

The Real

Mastery of information technology is important for the banking industry has an oligopoly marketstructure, but does not guarantee a sustainable competitive advantage. To win the competition is not onlydetermined by the technologically and price (interest given), but also factors mastery of knowledge andinformation currently an issue that is very strategic.If a bank uses technology as an advantage its competitiveness, then the advantage will be temporary, because thetechnology has the properties easily imitated. However, if the advantages of information technology along withthe mastery of information and knowledge of quality management, the competitors require greater effort and along time to be able to imitate or duplicate the competitive advantage. Thus the competitive advantage thatwill last longer.Through literature study and analysis of secondary data obtained information that the national bankingmarket outlook is still widespread. In addition, the technology factor is not the major factor is the mainattraction or reason for customers to have a bank account, but the image bank safe is the main reason to haveaccounts.Keyword; Knowledge Mangement, MEA , competitive advantege, competitive strategy

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The Roles of Information Technology and Knowledge Management in Global Tourism

Strategic Tools and Methods for Promoting Hospitality and Tourism Services - Advances in Hospitality, Tourism, and the Services Industry ◽

10.4018/978-1-4666-9761-4.ch006 ◽

2016 ◽

pp. 109-138 ◽

Cited By ~ 15

Author(s):

Kijpokin Kasemsap

Keyword(s):

Information Technology ◽

Knowledge Management ◽

Competitive Advantage ◽

Organizational Performance ◽

Business Performance ◽

Strategic Plan ◽

Sustainable Competitive Advantage ◽

Customer Requirements ◽

Global Tourism

This chapter describes the roles of information technology (IT) and knowledge management (KM) in global tourism, thus explaining the theoretical and practical overviews of IT, KM, and global tourism; the significance of IT in global tourism; and the significance of KM in global tourism. The fulfillment of IT and KM is vital for modern organizations that seek to serve suppliers and customers, increase business performance, sustain competitiveness, and accomplish continuous success in global tourism. Therefore, it is necessary for modern organizations to promote their IT and KM applications and establish a strategic plan to regularly examine their advancements toward satisfying customer requirements. The chapter argues that applying IT and KM has the potential to increase organizational performance and gain sustainable competitive advantage in global tourism.

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