In printing and resin finishing of cotton fabrics, the curing step is involved twice, firstly for fixation of reactive dye and secondly for the fixation of resin for proper cross-linking. In developing country like Pakistan, where cotton is a major portion of textile exports, the elimination of one fixation stage is economical and advantageous. This study dealt with the simultaneous fixation of wrinkle-free finish (resin) and reactive dye printing for cost effectiveness. The processed route of treatment imparted a maximum dry crease recovery angle of 230° and color strength up to 89.89%. The produced fabrics were characterized using crocking fastness (dry and wet), color strength sum %, color fastness to laundry, crease recovery angle, and wrinkle recovery by appearance method. Response surface optimizer gave good composite desirability value (0.08300) with color strength % of up to 73.73 and dry crease recovery angle up to 218°.