Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
2013 ◽
Vol 21
(2)
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pp. 75-84
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Keyword(s):
2017 ◽
Vol 21
(3)
◽
pp. 305-313
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2018 ◽
Vol 3
(1)
◽
pp. 06-15
Keyword(s):
Keyword(s):
2018 ◽
Vol 19
(6)
◽
pp. 1681-1692
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Keyword(s):
2018 ◽
Vol 9
(1)
◽
pp. 135-153
◽
2018 ◽
Vol 22
(4)
◽
pp. 476-493
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Keyword(s):