The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung

2018 ◽  
Vol 3 (1) ◽  
pp. 06-15
Author(s):  
Sudaryanto Sudaryanto ◽  
Jery Courvisanos ◽  
Alif Puji Rahayu
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Equity ◽  
Perceived Risk ◽  
Goodness Of Fit ◽  
Brand Extension ◽  
Jel Classification ◽  
Brand Extensions ◽  
Statistical Testing ◽  
Validity And Reliability

Objective - The purpose of this study is to identify the influence of similarity, reputation, perceived risk, and innovation as brand extensions of smartphones developed by Samsung, toward brand equity. Methodology/Technique - This study uses explanatory research. The population in this study consists of consumers of Samsung Galaxy mobiles for at least one month. Questionnaires were delivered to the respondents, after it had passed the validity and reliability tests. Following on from the the statistical testing, the data was analysed using a multiple linear regression. Then, the classical assumption test was conducted to determine the goodness of fit of the model. The data was collected using a questionnaire consisting of a closed statement, measured by a Likert Scale Findings - The results of this study show that similarity, reputation, perceived risk, and innovation as the variable dimensions have a significant effect on Brand Equity of Samsung Galaxy mobiles. Type of Paper: Empirical Keywords: Brand Extension; Brand Equity; Similarity; Reputation; Perceived Risk; Innovation; Explanatory Research. JEL Classification: M3, M30, M39.

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT

2019 ◽  
Vol 5 (1) ◽  
pp. 50-63
Author(s):  
Heru Heryanto ◽  
Nur Laela ◽  
Riana R Dewi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Analysis Technique

This study aims to determine the significance of the influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality. This study uses a questionnaire with a population and sample, namely all auditors who work at the Public Accounting Office (KAP) in the Special Region of Yogyakarta and Surakarta. Sampling techniques using Convenience Sampling with a sample of 61 respondents. The data used in this study is a questionnaire using a Likert scale 1 to 5. The data analysis technique used in this study is multiple linear regression using the SPSSprogram for Windows. The analysis tool in this study using validity and reliability, the classical assumption (normality test, multicollinearity, heteroscedasticity test and autocorrelation test) while the data were analyzed using multiple linear regression test, t test, F test and the coefficient of determination (R2).Based on the results of the t-test analysis performed, it shows that there is a positive influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality and simultaneously competency, independence, professionalism, auditor experience, accountability, and auditor knowledge variables affect quality audit

scholarly journals Pengaruh Ekuitas Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Wardah (Survei Pada Mahasiswi Administrasi Bisnis Angkatan 2016-2018 Universitas Mulawarman, Samarinda)

2021 ◽  
Vol 9 (2) ◽  
pp. 114
Author(s):  
IIS NURLAILA
Keyword(s):  
Linear Regression ◽  
Social Science ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Business Administration ◽  
Purchasing Decision ◽  
Science And Politics

This study aims: (i) to find out the Brand Equity and Product Quality variables simultaneously have a significant effect on purchasing decision (ii) To find out the Brand equity and product quality variables partially have a significant effect on purchasing decision (iii) To find out between the brand equity product quality variable that most influence on costumer purchasing decision at business administration class 2016-2018, social science and politics faculty of Mulawarman University, Samarinda. This study uses tree variables namely the brand equity, product quality and purchasing decision. This type of research is a correlation method with a quantitative approach. The populations in this research were all business administration class 2016-2018 social Science and politics faculty of Mulawarman University, Samarinda with 81 respondents as research samples and the sampling technique used non-probability sampling with saturation sampling method. Data collection techniques: field research (questionnaires, documentation) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial, simultaneous, dominant), multiple linear regression analysis. The result obtained in this study are (i) brand equity and product quality simultaneously had a significant effect on purchasing decision, (ii) Brand equity and Product quality partially had a significant effect on purchasing decision (iii) Product quality is a variable that has the most influence on consumer purchasing decision at business administration class 2016-2018, social Science and politics faculty of Mulawarman University, Samarinda

scholarly journals The Influence of Perceptions of Accreditation, Cost of Education, and Promotion on the Decision of Prospective Students to Pursue Postgraduate Studies at Universitas Harapan Medan

2019 ◽  
Vol 5 (3) ◽  
pp. 1
Author(s):  
Sudartono Phannoto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Prospective Students ◽  
Cost Of Education ◽  
Postgraduate Studies

Universitas Harapan Medan is a leading university in Medan with four faculties divided into fourteen study programs consisting of three vocational programs, ten undergraduate programs, and a postgraduate program.This study aimed to empirically examine the influence of perceptions of accreditation, cost of education, and promotion on the decision of prospective students. It used a quantitative approach. The population and samples were 227 and 145 people respectively. The types of data used were primary and secondary data. The data collection techniques used were questionnaires, interviews, literature review, and document review. Tests carried out in this study were validity and reliability tests, classical assumption tests including normality test, multicollinearity test, and heteroscedasticity test, hypothesis tests including F test and t test, multiple linear regression analysis, and coefficient of determination (R2). The result of multiple linear regression was Y = 3.882 + 0.294 X1 + 0.027 X2 + 0.584 X3.In this study, the result also indicated that 62.8% of the Decision of Prospective Students at Universitas Harapan Medan were influenced by Accreditation (X1), Cost of Education (X2), and Promotion (X3), while the remaining 37.2% were influenced by other factors not being examined.

scholarly journals PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN SHOPEE)

AdBispreneur ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 1
Author(s):  
Pratami Wulan Tresna ◽  
Arianis Chan ◽  
Tetty Herawaty
Keyword(s):  
Information Systems ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Equity ◽  
Quantitative Data ◽  
Research Method ◽  
Purchasing Decisions ◽  
New Business ◽  
Trade Sector

The development of digitalization of information systems has changed the trade sector which gave rise to a new business field called e-commerce. Rapid developments have made competition in the e-commerce sector stronger, so it is necessary to identify variables that influence consumer behavior, especially related to purchasing decisions so that companies can win the competition. Literature data shows that brand equity is one of the variables that can influence purchasing decisions. This study aims to determine how much influence brand equity has on consumer purchasing decisions in the Shopee marketplace. The research method used is quantitative. Data were analyzed using multiple linear regression. The sample size is 68 respondents with accidental sampling. Data were collected by distributing questionnaires to shopee user respondents. The results of the study show that there is an influence of brand equity on purchasing decisions Perkembangan digitalisasi sistem informasi memberi perubahan pada sektor perdagangan yang memunculkan bidang bisnis baru yang disebut e-commerce. Perkembangan yang kian pesat, membuat persaingan pada sektor e-commerce semakin kuat sehingga perlu diidentifikasikan variabel yang mempengaruhi perilaku konsumen terutama terkait keputusan pembelian agar perusahaan dapat memenangkan persaingan. Data literatur menunjukkan bahwa brand equity merupakan salah satu variabel yang dapat mempengaruhi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh brand equity terhadap keputusan pembelian konsumen pada marketplace Shopee. Metode penelitian yang digunakan adalah kuantitatif. Data dianalisis menggunakan regresi linier berganda. Ukuran sampel 68 responden dengan sampling aksidental. Data dikumpulkan dengan membagikan kuesioner pada responden pengguna shopee. Hasil penelitian memperlihatkan hasil bahwa terdapat pengaruh dari brand equity terhadap keputusan pembelian.   

scholarly journals Pengaruh Pendapatan Asli Daerah (PAD), Dana Alokasi Umum (DAU) dan Dana Alokasi Khusus (DAK) Terhadap Alokasi Belanja Daerah Pada Kabupaten/Kota di Jawa Timur

2016 ◽  
Vol 3 (01) ◽  
pp. 1-12
Author(s):  
Diah Ekaningtias
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Secondary Data ◽  
Jel Classification ◽  
Research Tool ◽  
Entire Population ◽  
Population Research ◽  
Local Revenue ◽  
Direct Expenditure

A B S T R A C T This study aims to determine whether there is influence of local revenue (PAD), the general allocation fund (DAU) and special allocation fund (DAK) for budget allocations in the areas measured by indirect expenditures and direct spending. The sample of population in this study was 38 district in East Java in the year 2010 to 2012. This study uses secondary data in the form of the Budget Statement of Revenue and Expenditure (APBD) District. The sampling method using a census method by taking the entire population. Research tool used is multiple linear regression. The results of this study indicate that the PAD, DAU, DAK has a positive and significant impact on indirect expenditure, if seen further, the level of dependence of indirect expenditure is more dominant compared to the DAU and DAK whereas PAD, DAU has a positive and significant impact against direct spending. DAK perpengaruh positive and significant impact on direct spending, the level of dependence of direct expenditure is more dominant against PAD compared with DAU and DAK. A B S T R A K Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh pendapatan asli daerah (PAD), dana alokasi umum (DAU) dan dana alokasi khusus (DAK) untuk alokasi anggaran di daerah diukur dengan belanja tidak langsung dan belanja langsung. Sampel populasi dalam penelitian ini adalah 38 kabupaten di Jawa Timur pada tahun 2010 sampai 2012. Penelitian ini menggunakan data sekunder dalam bentuk Anggaran Pernyataan Pendapatan dan Belanja (APBD) Kabupaten. Sampling metode menggunakan metode sensus dengan mengambil seluruh populasi. alat penelitian yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa PAD, DAU, DAK memiliki dampak positif dan signifikan terhadap belanja tidak langsung, jika dilihat lebih jauh, tingkat ketergantungan belanja tidak langsung lebih dominan dibandingkan dengan DAU dan DAK sedangkan PAD, DAU memiliki positif dan dampak yang signifikan terhadap belanja langsung. DAK perpengaruh dampak positif dan signifikan terhadap belanja langsung, tingkat ketergantungan belanja langsung lebih dominan terhadap PAD dibandingkan dengan DAU dan DAK. JEL Classification: H83, M12

scholarly journals ANALISIS PENGARUH EKUITAS MEREK TERHADAP PERLUASAN MEREK DARI KATEGORI PRODUK MINYAK GORENG MEREK FILMA DI SURABAYA

2018 ◽  
Vol 10 (3) ◽  
pp. 423-454
Author(s):  
Bambang Hadi Santoso
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Causal Relation ◽  
Brand Extension ◽  
Perceived Quality ◽  
Research Data ◽  
Brand Awareness ◽  
Research Model ◽  
Validity And Reliability ◽  
Brand Association

Focus of this research is analysis on the influence of brand equity upon brand extenssion. In this research, the brand equity was measured by dimensions (brand awareness, perceived quality and brand association). The analyzed variables in this research are classified into exogenous variables consisted of brand awareness, perceived quality and brand association variables, and endogenous variables comprised of brand equity and brand extension variables. Likert scale of 5 points was implemented for measuring variables in the research model. Samples of the research are consumer respondents, those are consumer respondents bought and consumed Filma brand fried oil product category in Surabayacity. There are 200 respondents of consumers have been taken for the purpose of conducting this research. Data obtained from the research are analyzed by applying the SPSS program of 11.0 verssion and the AMOS program of 4.01 verssion. The SPSS program was used for the purpose of conducting the preliminary tests (validity and reliability tests), mean while, the AMOS program was used for executing statistical technique analysis, namely Structural Equation Model (SEM). Test of pre-research has been conducted in order to know the validity of the measurement tools in functioning the measurement function and the reliability of the research data. The validity and reliability tests are based on the collected data received from the consumer respondents through distributing questionnaires addressed to 30 consumer respondents.From this research model, it is expected that the relation among variables in conjunction with observing reciprocal effects between brand equity and brand extension can be explained. Through SEM, the researcher can observe the fitness of the model with empirical data, and also the researcher knows the causal relation among the constructed or observed factors in the model. The results of this research indicated that (1) Brand awareness has no influence upon brand equity (hypothesis is rejected); (2) Perceived quality has influence upon brand equity (hypothesis is accepted); (3) Brand association has no influence upon brand equity (hypothesis is rejected); (4) Brand equity has influence upon brand extension (hypothesis is accepted); and (5) Brand extension has no influence upon brand equity (hypothesis is rejected).

scholarly journals PENGARUH PENURUNAN TARIF PAJAK UMKM DAN SISTEM PELAYANAN ONLINE TERHADAP PERSEPSI WAJIB PAJAK (STUDI KASUS PADA UMKM YANG TERDAFTAR DI KPP SEMARANG BARAT)

2020 ◽  
Vol 11 (1) ◽  
pp. 88
Author(s):  
Khaerun Nadhor ◽  
Nur Fatoni ◽  
Nurudin Nurudin ◽  
Faris Shalahuddin Zakiy
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Research ◽  
Service Systems ◽  
Tax Rates ◽  
Linear Regression Models ◽  
Validity And Reliability ◽  
Online Service ◽  
The West ◽  
The Government

<p><em>Taxes are the largest source of state revenue, which is around 70%, so the government tries to increase tax revenues as much as possible by making policies that can later attract people to pay taxes. One of the government's policies is to reduce the final tax rate for public entrepreneurs, which is expected to make public entrepreneurs obedient to pay taxes. And take advantage of technological developments by conducting online tax services both in registration, reporting and tax payment. This study aims to determine the effect of decreasing MSME tax rates and online service systems on taxpayers 'perceptions of MSME taxpayers' compliance that are registered at the West Semarang KPP either partially or simultaneously. This research is quantitative research. The study population is a UMKM taxpayer registered at the West Semarang KPP. The sample was selected using the probability sampling method, which determines a random sample by taking 98 respondents as samples in this study. Data collection method is by field study. Test the feasibility of data on data taken using the validity and reliability test. Hypothesis testing uses multiple linear regression models, so it needs to be held a classic assumption test on the research data obtained. The results of the multiple linear regression test for the variable reduction in MSME tax rates and online service systems have a significant effect on taxpayers' perceptions of MSME taxpayer compliance, both simultaneously and partially.</em><em></em></p><p class="IsiAbstractBahasaInggris"><em> </em><em></em></p>

scholarly journals The Effect of Advertising, Perception and Consumer Knowledge on Purchasing Products

2021 ◽  
Vol 11 ◽  
Author(s):  
Wahyu Annas ◽  
Misti Hariasih
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Analytical Tool ◽  
Consumer Knowledge ◽  
Validity And Reliability ◽  
Validity Test

This study aims to determine the Effect of advertising, perceptions and consumer knowledge on product purchases at PT. Javas Tripta Mandala. The analytical tool used is tabulating the questionnaire, collecting data in the form of validity and reliability tests. The hypothesis in this study is the Effect of advertising, perceptions and knowledge of consumers on product purchases to test this hypothesis used multiple linear regression analysis tools.The results of the research instrument obtained based on the validity test showed that all questions in the questionnaire were declared valid. To test the reliability of all variables, the Cronbach’s Alpha value is obtained> 0.6, so it is declared reliable. Hypothesis testing based on the F test, t test and Adjusted R2 shows that there is a significant effect of advertising, perceptions and consumer knowledge on product purchases.

scholarly journals Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Konsumen King Cake

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Monica Maria ◽  
Mohamad Yusak Anshori
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Reliability Testing ◽  
Validity And Reliability

The main purpose of this research is to identify the influence of product quality (X1) and service quality (X2) towards King Cake’s customer satisfaction (Y). The population of this research is King Cake’s customers. The sample size is 63 respondents. Respondents are selected using non-probability sampling, which is Purposive Sampling. This research uses multiple linear regression analysis. The validity and reliability testing to each indicator is taken before performing the multiple linear regression analysis. The research shows that  product quality (X1) and service quality (X2) significantly influences King Cake’s customer satisfaction (Y). The finding shows that service quality (X2) gives more significant value towards customer satisfaction (Y) than product quality (X1) does.

scholarly journals Bukti Empiris Penerapan Prinsip-Prinsip Good Cooperative Governance pada Kinerja Koperasi di Sukabumi

2014 ◽  
Vol 1 (02) ◽  
pp. 225-237
Author(s):  
Tri Endar Susianto ◽  
Suyanto Suyanto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Good Governance ◽  
Sample Selection ◽  
Jel Classification ◽  
Analysis Method ◽  
Cooperative Management ◽  
Information Transparency ◽  
Purposive Sampling

ABSTRACT This study aims to identify and analyze that information transparency, accountability, responsibility, fairness affect the performance of the cooperative. The method of sample selection in this study was purposive sampling resulting in 124 samples of cooperative management. The data required in this study was obtained from the department of cooperatives in Sukabumi. Data analysis method used is multiple linear regression. The results showed that accountability, transparency, accountability, and fairness significant effect on performance. The results of this study are expected to contribute to the implementation of good governance in cooperatives in Indonesia. ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis bahwa keterbukaan informasi, akuntabilitas, pertanggungjawaban, fairness berpengaruh terhadap kinerja koperasi. Metode pemilihan sampel dalam penelitian ini adalah purposive sampling sehingga menghasilkan 124 sampel pengurus koperasi. Data yang diperlukan dalam penelitian ini diperoleh dari dinas koperasi kota Sukabumi. Metode analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa akuntabilitas, transparansi, pertanggungjawaban, dan fairness berpengaruh signifikan terhadap kinerja. Hasil penelitian ini diharapkan dapat memberikan kontribusi dalam penerapan tata kelola yang baik pada koperasi di Indonesia. JEL Classification: D22, H30

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