What determines sustained visual attention? The impact of distracter positions, task difficulty and visual fields compared

2007 ◽  
Vol 1133 ◽  
pp. 123-135 ◽  
Author(s):  
Antje Kraft ◽  
Nele Pape ◽  
Herbert Hagendorf ◽  
Sein Schmidt ◽  
Aki Naito ◽  
...  
Keyword(s):  
Visual Attention ◽  
Task Difficulty ◽  
Visual Fields ◽  
The Impact

On the Relation between Visual Spatial Attention and Visual Field Asymmetries

1992 ◽  
Vol 44 (3) ◽  
pp. 529-555 ◽  
Author(s):  
T. A Mondor ◽  
M.P. Bryden
Keyword(s):  
Visual Field ◽  
Visual Attention ◽  
Visual Fields ◽  
Stimulus Onset ◽  
Right Visual Field ◽  
Structural Factors ◽  
Letter Identification ◽  
Functional Capabilities ◽  
Visual Spatial ◽  
The Right

In the typical visual laterality experiment, words and letters are more rapidly and accurately identified in the right visual field than in the left. However, while such studies usually control fixation, the deployment of visual attention is rarely restricted. The present studies investigated the influence of visual attention on the visual field asymmetries normally observed in single-letter identification and lexical decision tasks. Attention was controlled using a peripheral cue that provided advance knowledge of the location of the forthcoming stimulus. The time period between the onset of the cue and the onset of the stimulus (Stimulus Onset Asynchrony—SOA) was varied, such that the time available for attention to focus upon the location was controlled. At short SO As a right visual field advantage for identifying single letters and for making lexical decisions was apparent. However, at longer SOAs letters and words presented in the two visual fields were identified equally well. It is concluded that visual field advantages arise from an interaction of attentional and structural factors and that the attentional component in visual field asymmetries must be controlled in order to approximate more closely a true assessment of the relative functional capabilities of the right and left cerebral hemispheres.

scholarly journals Sign language experience redistributes attentional resources to the inferior visual field

2019 ◽  
Author(s):  
Chloé Stoll ◽  
Matthew William Geoffrey Dye
Keyword(s):  
Visual Field ◽  
Visual Attention ◽  
Visual System ◽  
Visual Fields ◽  
The Body ◽  
Language Experience ◽  
Bayesian Hierarchical ◽  
Signed Languages ◽  
Covert Visual Attention ◽  
Deaf Signers

While a substantial body of work has suggested that deafness brings about an increased allocation of visual attention to the periphery there has been much less work on how using a signed language may also influence this attentional allocation. Signed languages are visual-gestural and produced using the body and perceived via the human visual system. Signers fixate upon the face of interlocutors and do not directly look at the hands moving in the inferior visual field. It is therefore reasonable to predict that signed languages require a redistribution of covert visual attention to the inferior visual field. Here we report a prospective and statistically powered assessment of the spatial distribution of attention to inferior and superior visual fields in signers – both deaf and hearing – in a visual search task. Using a Bayesian Hierarchical Drift Diffusion Model, we estimated decision making parameters for the superior and inferior visual field in deaf signers, hearing signers and hearing non-signers. Results indicated a greater attentional redistribution toward the inferior visual field in adult signers (both deaf and hearing) than in hearing sign-naïve adults. The effect was smaller for hearing signers than for deaf signers, suggestive of either a role for extent of exposure or greater plasticity of the visual system in the deaf. The data provide support for a process by which the demands of linguistic processing can influence the human attentional system.

scholarly journals Are Photographs Worth More Than a Thousand Words? Examining the Effects of Photographic–Textual and Textual-Only Frames on Public Attitude Toward Nuclear Energy and Nanotechnology

2018 ◽  
Vol 95 (4) ◽  
pp. 948-970 ◽  
Author(s):  
Edmund W. J. Lee ◽  
Shirley S. Ho
Keyword(s):  
Risk Perception ◽  
Visual Attention ◽  
Eye Tracking ◽  
Nuclear Energy ◽  
Public Support ◽  
Public Attitude ◽  
Theory And Practice ◽  
Tracking Data ◽  
Subject Design ◽  
The Impact

This study examines the impact of photographic–textual and risk–benefit frames on the level of visual attention, risk perception, and public support for nuclear energy and nanotechnology in Singapore. Using a 2 (photographic–textual vs. textual-only frames) × 2 (risk vs. benefit frames) × 2 (nuclear energy vs. nanotechnology) between-subject design with eye-tracking data, the results showed that photographic–textual frames elicited more attention and did have partial amplification effect. However, this was observable only in the context of nuclear energy, where public support was lowest when participants were exposed to risk frames accompanied by photographs. Implications for theory and practice were discussed.

scholarly journals Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

2019 ◽  
Vol 32 (2) ◽  
pp. 161-179
Author(s):  
Patrícia Monteiro ◽  
João Guerreiro ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Monitoring Method ◽  
Content Type ◽  
Quality Perceptions ◽  
Consumption Situation ◽  
The Impact

Purpose Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on the purchase decision and the mediating role of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderators.. Design/methodology/approach The study was conducted in Portugal and 36 individuals participated in a 2 × 2 within subjects design (awarded/not awarded × self-consumption/social-consumption). For each scenario, individuals’ attention, perceptions of quality, desire and purchase intentions were recorded. Findings Data from eye-tracking shows that, during the purchase process, the amount of attention given to a bottle is determinant of individuals’ purchase intentions, a relationship that increases in significance for bottles with awards and for when consumers are buying wine for a consumption situation involving a social environment. In addition, both quality perceptions and desire are confirmed to positively influence wines’ purchase intentions. Originality/value By using an eye monitoring method, this paper brings new insights into the wine industry by highlighting the impact that wines’ labels and different consumption situations have on individuals’ attention and purchase intention. Wine producers and retailers may benefit from the insights provided by the current study to refine their communication strategies by either highlighting product characteristics and pictorial elements, as it is the case of the awards, or communicating about their products for different consumption situations.

scholarly journals Does message framing matter for promoting the use of nutritional warnings in decision making?

2019 ◽  
Vol 22 (16) ◽  
pp. 3025-3034 ◽  
Author(s):  
Gabriela Vidal ◽  
Leandro Machín ◽  
Jessica Aschemann-Witzel ◽  
Gastón Ares
Keyword(s):  
Visual Attention ◽  
Message Framing ◽  
Choice Task ◽  
Control Group ◽  
Minor Effect ◽  
Eye Tracker ◽  
Convenience Sample ◽  
Average Percentage ◽  
Nutrition Messages ◽  
The Impact

AbstractObjective:To evaluate the impact of message framing on attitudes towards messages aimed at promoting the use of nutritional warnings, behavioural intention and actual behaviour, evaluated through visual attention to nutritional warnings and the choice of a snack product during a real choice task.Design:Following a between-subjects design, participants were exposed to loss-framed nutrition messages, gain-framed nutrition messages or non-nutrition-related messages (control group). After evaluating the messages, participants were asked to select a snack product as a compensation for their participation. The experiment was conducted using an eye tracker.Setting:Montevideo (Uruguay).Participants:Convenience sample of 201 people (18–51 years old, 58 % female).Results:The average percentage of participants who fixated their gaze on the nutritional warnings during the choice task was slightly but significantly higher for participants who attended to nutrition messages (regardless of their framing) compared with the control group. Participants who attended to loss-framed messages fixated their gaze on the warnings for the longest period of time. In addition, the healthfulness of the snack choices was higher for participants exposed to nutrition-related messages compared with the control group.Conclusions:Results from the present work suggest that nutrition messages aimed at increasing awareness of nutritional warnings may increase consumers’ visual attention and encourage more heathful choices. The framing of the messages only had a minor effect on their efficacy.

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