Understanding the impacts of user- and marketer- generated content on free digital content consumption

2021 ◽  
pp. 113684
Author(s):  
Kexin Zhao ◽  
Peiqin Zhang ◽  
Hsun-Ming Lee
Keyword(s):  
Digital Content ◽  
Content Consumption

scholarly journals Children’s Engagement with Brands: From Social Media Consumption to Brand Preference and Loyalty

2020 ◽  
Vol 12 (22) ◽  
pp. 9337 ◽  
Author(s):  
Patricia Núñez-Gómez ◽  
Joaquín Sánchez-Herrera ◽  
Teresa Pintado-Blanco
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Digital Media ◽  
Decision Process ◽  
Digital Content ◽  
Purchase Decision ◽  
Brand Preference ◽  
Social Media Networks ◽  
Content Consumption ◽  
The Relationship

Digital content consumption provides a new scenario for children’s relationships with brands. The objective of this research is to study the process by which children interact with social media networks and the effect on brand preference and loyalty generated by this interaction. Specifically, the objectives of this research are focused on empirically verifying the process of consumption, contribution, and creation of children in social networks, and confirm the effect they can have on the relationship between children and brands. A great amount of research has focused on adult consumers and has projected the methodology onto children. This paper will take into account the particularities of children who are one of the most important groups in the purchase decision process of many categories (travel, food, toys, technology, fashion, etc.). For this reason, a theoretical model was built and validated with a sample of boys and girls between the ages of 8 and 14. The results show that the interaction of children with digital media (social networks) has a very important effect on increasing and generating brand preferences and loyalty. Although the effect is general and is not dependent on the age of the child, a more intense effect was observed in children between the ages of 12 and 14.

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

2021 ◽  
Author(s):  
Shuo Zhang ◽  
Tat Y. Chan ◽  
Xueming Luo ◽  
Xiaoyi Wang
Keyword(s):  
Self Control ◽  
Digital Content ◽  
Content Consumption ◽  
Time Inconsistent

This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.

scholarly journals Big data literario de raíz bibliotecaria: reflexiones sobre infraestructuras de anotación, catalogación, descubrimiento y recomendación de ficción narrativa

2021 ◽  
Author(s):  
Tomás Saorín
Keyword(s):  
Big Data ◽  
Digital Library ◽  
Digital Humanities ◽  
Open Data ◽  
Literary Fiction ◽  
Literary Texts ◽  
Digital Content ◽  
Distant Reading ◽  
Content Consumption ◽  
Data Infrastructures

This work explores the relationships between the field of literary studies based on data inspired by the “distant reading” school and the digital humanities and the activity of libraries and other agents of the book sector in the ecosystem of recommendation and discovery of readings. Projects for enriching catalogues and description resources about literary fiction are presented, such as OCLC FictionFinder and Kirjasampo, within the framework of transmedia and open metadata, understood in relation to the practices of digital content consumption platforms such as Netflix or Amazon Prime Video. Besides, other practices of annotation and editing of literary texts are outlined. Finally, I explain opportunities to develop digital Library Laboratories supported by open data infrastructures such as Wikidata for the enriched description past and present of narrative fictions in a collaborative way, to enable projects and services for the discovery of related readings. Resumen Se describe la relación entre el campo de los estudios literarios basados en datos de la corriente distant reading y las humanidades digitales, y la actividad de las bibliotecas y otras entidades del sector del libro en el ecosistema de la recomendación y el descubrimiento de lecturas. Se presentan proyectos de catalogación y descripción enriquecida de la ficción literaria, como OCLC FictionFinder y Kirjasampo, en el marco de los metadatos transmedia y abiertos, entendidos en relación con las prácticas de plataformas de consumo de contenidos digitales como Netflix o Amazon Prime Video, junto a otras prácticas de anotación y edición de textos literarios. Finalmente se plantea la oportunidad de desarrollo de laboratorios bibliotecarios digitales apoyados en infraestructuras de datos abiertas como Wikidata para la descripción enriquecida de ficciones narrativas de todas las épocas de forma colaborativa, para posibilitar proyectos y servicios de descubrimiento de lecturas relacionadas.

Digital Content Consumption Trends in the Website of Singapore's National Information Literacy Programme

2019 ◽  
Vol 8 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Sara Pek ◽  
Damien Wang
Keyword(s):  
Online Learning ◽  
Information Literacy ◽  
Consumption Patterns ◽  
Digital Content ◽  
Literacy Programme ◽  
Content Consumption ◽  
Secondary Objective ◽  
National Information

The objective of this article is to utilise web statistics to analyse the consumption patterns of digital content - such as blog articles, videos, online learning courses, infographics and cheat sheets - found on the official website of Singapore's National Information Literacy Programme, with a view of informing forward planning. The secondary objective would be to gauge the effectiveness of the SURE Facebook page in marketing the content of the SURE portal.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Digital content in graduate level in Turkey: A content analysis of twenty years

2020 ◽  
Vol 8 (2) ◽  
pp. 201-209
Author(s):  
Muhammet Özcan ◽  
◽  
Serdar Yavuz ◽  
Keyword(s):  
Content Analysis ◽  
Digital Content ◽  
Graduate Level

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

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