scholarly journals Product Sampling Effect on Purchase Decision Also by Social Aspects

2020 ◽  
pp. 222-233
Author(s):  
Mariana Sedliacikova ◽  
Anna Kocianova ◽  
Michal Dzian ◽  
Maria Moresova ◽  
Josef Drabek
Keyword(s):  
Durable Goods ◽  
Slovak Republic ◽  
Sales Promotion ◽  
Social Aspects ◽  
Purchase Decision ◽  
Main Role ◽  
Price Ratio ◽  
Purchase Decisions ◽  
The Social

Sampling is an important part of marketing for non-durable goods meaning food products. It provides space not only to introduce news on the market but also remind traditional types of products with innovative ingredients, new flavours and other variations. Moreover, the significant role of sampling is to support the sale of promoted products. The participation of promoter sustains this main role of sampling (support the sale). Following this reason, it is necessary to perceive the social aspects of sampling concerning customers and their purchasing decisions. The main purpose of the research is to verify the sampling efficiency concerning the customer purchase decisions in the conditions of the Slovak Republic considering the influence of the promoters, their behaviour and appearance. In addition to price factor impact on customer purchase decisions, the paper solved the social aspects of the interaction with the promoter and the taste of the product. For obtaining relevant results, 484 customers of retail stores and at the same time participants of sampling have been included in the survey. For meeting the stated goal, the methodological tool of the research method was a questionnaire survey which addressed the sampling participants. The paper presents the results that in most cases, Slovak customers don't purchase the product immediately after the sampling. When they decide to buy, the central aspect is the taste of the product and not the price. Thus, in a taste-price ratio, the taste is considered more convincing and more effective. This finding is in contrasts with previous ones about consumer's price sensitivity. Since sampling is a humanized sales promotion, it is also necessary to perceive the social factors of interaction with the promoter on the purchase decision. Sampling participants consider the behaviour of the promoter and communication skills to be significantly more important than the appearance. The results of the research could be useful to reveal a considerable room for improvement concerning purchase decisions after sampling. It can be influenced by increasing attractiveness of sampling by interesting innovations, either in the products themselves or in the forms of sampling provisions. Keywords customers, preferences, product sampling, promoters, purchase decision, social aspects

scholarly journals Society as Cause and Cure: The Norms of Transgender Social Medicine

2021 ◽  
Author(s):  
Ketil Slagstad
Keyword(s):  
Social Medicine ◽  
Social Aspects ◽  
Political Role ◽  
Therapeutic Regime ◽  
Trans People ◽  
The Social ◽  
In Trans ◽  
The Individual ◽  
Oral History Interviews

AbstractThis article analyzes how trans health was negotiated on the margins of psychiatry from the late 1970s and early 1980s. In this period, a new model of medical transition was established for trans people in Norway. Psychiatrists and other medical doctors as well as psychologists and social workers with a special interest and training in social medicine created a new diagnostic and therapeutic regime in which the social aspects of transitioning took center stage. The article situates this regime in a long Norwegian tradition of social medicine, including the important political role of social medicine in the creation of the postwar welfare state and its scope of addressing and changing the societal structures involved in disease. By using archival material, medical records and oral history interviews with former patients and health professionals, I demonstrate how social aspects not only underpinned diagnostic evaluations but were an integral component of the entire therapeutic regime. Sex reassignment became an integrative way of imagining and practicing psychiatry as social medicine. The article specifically unpacks the social element of these diagnostic and therapeutic approaches in trans medicine. Because the locus of intervention and treatment remained the individual, an approach with subversive potential ended up reproducing the norms that caused illness in the first place: “the social” became a conformist tool to help the patient integrate, adjust to and transform the pathology-producing forces of society.

scholarly journals Pursuing the SDG11 Targets: The Role of the Sustainability Protocols

2021 ◽  
Vol 13 (7) ◽  
pp. 3858
Author(s):  
Francesca Abastante ◽  
Isabella M. Lami ◽  
Marika Gaballo
Keyword(s):  
Direct Relationship ◽  
Evaluation Criteria ◽  
Assessment Tools ◽  
Social Aspects ◽  
Sustainable Cities ◽  
Sustainable Development Goal ◽  
The Social ◽  
Research Questions ◽  
The One

This paper is built on the following research questions: (i) What are the direct/indirect relationships between Sustainable Development Goal 11 (SDG11) and sustainability protocols? (ii) Could the sustainability protocols constitute a solution towards the achievement of SDG11? We underline that, on the one hand, the SDGs are guidelines to support the development of sustainable policies and thus address all elements that may affect them, and on the other hand, sustainability protocols are assessment tools to promote sustainability-conscious design while remaining focused on the built environment. In the Italian regulatory context, the paper highlights how this difference in terms of focus and scale means that they only overlap and mutually reinforce each other with regard to certain aspects, more related to energy and air pollution issues and less to the social aspects of sustainability. Even if there is not always a direct relationship between the evaluation criteria of the protocols and the indicators of SDG11, it is possible to conclude that the sustainability protocols can facilitate the achievement of the SDG11 targets, acting as a key for the implementation of sustainable cities and helping in structuring the process leading to sustainability in a broader framework.

scholarly journals Malaysia’s Vision 2020 and the Role of leadership in Economic Development

2017 ◽  
Vol 13 (8) ◽  
pp. 49
Author(s):  
Mahmoud Safy Mahmoud ◽  
Hoda Mitkees
Keyword(s):  
National Development ◽  
Point Of View ◽  
Social Aspects ◽  
Vision 2020 ◽  
New Economic Policy ◽  
Developed Country ◽  
The Past ◽  
The Social ◽  
Economic Growth Rates

Malaysia has adopted several developmental plans since 1969 starting with the New Economic Policy (NEP), passing by the National Development Plan (NDP) and ending with the Vision 2020 adopted in 1991 under the rule of Mahathir Mohammed (1981-2003), whereby Malaysia has aimed to become a developed country by 2020. Looking for the future, Malaysia 2020 should build upon the older developmental plans; however there are some new elements that need to be considered if Malaysia is to continue on its successful developmental path. This paper aims at focusing on the issues that still need to be considered in Vision 2020 from an outsider point of view. This paper addresses the questions of what Malaysia’s economic plans adopted in the past which were able to achieve high economic growth rates while preserving at the same time the social aspects. And the paper focuses on trade policy in Malaysia under Mahathir rule, identifying how was it shaped and how likely it will continue in 2020. The paper identifies the challenges likely to be faced by Malaysia in the coming period and how such issues should be tackled in Vision 2020.

scholarly journals Comparative Study of the Perception of the Role of a Social Worker in Hospitals in the Czech Republic and Slovakia during the COVID-19 Pandemic

2021 ◽  
Vol 12 (4) ◽  
pp. 23-30
Author(s):  
P. Laca ◽  
s. Laca
Keyword(s):  
Czech Republic ◽  
Social Worker ◽  
Professional Education ◽  
Research Study ◽  
Slovak Republic ◽  
University Education ◽  
Online Questionnaire ◽  
The Czech Republic ◽  
The Social

This research study is focused on the perception of the role of asocial worker by hospital nurses in the Czech and Slovak Re- public during the COVID-19 pandemic. Aim of the study:The main aim of the research study was to find the opinions of nurses from the Czech and Slovak Repub- lic on asocial worker who works in ahospital during acoron- avirus - COVID-19 pandemic and then compare their opinions in helping patients Research sample and setting:The research sample of the study consisted of 75 nurses with higher professional education (Czech Republic), university education of the first and second degree (Czech Republic, Slovak Republic), who were together with social workers in the front line in hospitals at the time of the coronavirus pandemic COVID-19. All participating respon- dents were informed about the purpose of the research study and the completion of the online questionnaire. Statistical analysis:The mathematical-statistical method chi- square test of the independence of the criteria of individual re- search hypotheses was used to compare the interviewed re- spondents in the Czech Republic and Slovakia. Results of the study:Medical staff at the time of the COVID- 19 pandemic was satisfied with the social worker, as evidenced by the research study and their answers in the questionnaire survey. It is clear from the results of the research survey that the participants perceived the social worker positively during the COVID-19 pandemic.

scholarly journals Role of Public Entities in Suitable Provision of Public Services: Case Study from Slovakia

2021 ◽  
Vol 11 (4) ◽  
pp. 143
Author(s):  
Viera Papcunová ◽  
Roman Vavrek ◽  
Marek Dvořák
Keyword(s):  
Public Administration ◽  
Local Governments ◽  
Public Services ◽  
Slovak Republic ◽  
The State ◽  
Main Role ◽  
The Public ◽  
State Administration

Local governments in the Slovak Republic are important in public administration and form an important part of the public sector, as they provide various public services. Until 1990, all public services were provided only by the state. The reform of public administration began in 1990 with the decentralization of competencies. Several competencies were transferred to local governments from the state, and thus municipalities began to provide public services that the state previously provided. Registry offices were the first to be acquired by local governments from the state. This study aimed to characterize the transfer of competencies and their financing from state administration to local government using the example of registry offices in the Slovak Republic. In the paper, we evaluated the financing of this competency from 2007 to 2018 at the level of individual regions of the Slovak Republic. The results of the analysis and testing of hypotheses indicated that a higher number of inhabitants in individual regions did not affect the number of actions at these offices, despite the fact that the main role of the registry office is to keep registry books, in which events, such as births, weddings, and deaths, are registered.

scholarly journals The function of the social networks of families of hospitalized children

2019 ◽  
Vol 23 (4) ◽  
Author(s):  
Rita de Cássia Melão de Morais ◽  
Tania Vignuda de Souza ◽  
Isabel Cristina dos Santos Oliveira ◽  
Juliana Rezende Montenegro Medeiros de Moraes ◽  
Elena Araújo Martinez ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Family Members ◽  
Main Role ◽  
Hospitalized Children ◽  
Pediatric Hospitalization ◽  
The Social ◽  
The Family ◽  
Main Components

ABSTRACT Objective: To analyze the role of the social network configured by the family/companion and their implications for their stay during the hospitalization of the child in the pediatric hospitalization unit. Method: Qualitative study with ten family members/companions of hospitalized children. Data collection was done through the technique of individual interview, which occurred in the period from February to December 2015. The analysis was thematic, in light of the theoretical reference of "Social Networks" described by Lia Sanicola. Results and discussion: The main role of the social network was emotional and material support, and the main components of this network were: companion, mother, aunt and daughter, as well as nursing team, physician and other family members/companions. Final considerations and implications for the practice: It was verified that the totality of the interviewees was female, however, the husband was the most important member of the social network for the family members involved, since they perform the material/financial and emotional function. In addition, the participants consider that they are responsible for all care to the family and, in the condition in that they are, they understand it as a favor provided by the other members of the network. Identifying the composition of the social networks of family members/companions provides a better targeting of care in order to strengthen the social support received.

Post-Piagetian Perspectives of Cognitive Development

2020 ◽  
Author(s):  
Eduardo Martí
Keyword(s):  
Cognitive Development ◽  
Dynamic Systems ◽  
The Body ◽  
Social Aspects ◽  
Main Role ◽  
Processing Theory ◽  
Progressive Loss ◽  
Theoretical Perspectives ◽  
Piagetian Theory

Piaget’s constructivism theory influenced deeply the study of cognitive development in the last century. Despite the progressive loss of influence of this theory, some contemporary perspectives have recently extended some of his ideas, enriching the way cognitive development is understood. These contributions face two important questions that remained problematic in Piaget’s theory: how to integrate dynamic aspects and variability of development and how to understand the role of the body and the signs in cognition. Thanks to information processing theory, functional and executive components of cognition have been progressively integrated into Piaget’s theory. Two main perspectives have contributed to doing so. The first one, defended by Pascual-Leone and Case, among other authors, has been called “neo-Piagetian theory.” It offers a more dynamic way to understand cognitive development and present particular solutions to explain the Piagetian stages. The second one, the theory of dynamic systems, has contributed to explaining variability in cognitive development, a central aspect underestimated by Piaget, who was more interested in universal aspects of cognition. Thanks to the perspective of embodied cognition, the main role of action and body has been taken into account to understand the characteristics of cognition. From this perspective, a nuclear idea of Piaget’s constructivism, the importance of action in cognition, has been investigated in a more accurate way. Finally, considering the poor contribution of signs in Piaget’s theory, some authors inspired in Vygotskyan theory have emphasized the role of semiotic systems and social aspects in cognitive development. The research generated by all these theoretical perspectives has had important consequences in education.

scholarly journals Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

2017 ◽  
Vol 51 (9/10) ◽  
pp. 1612-1630 ◽  
Author(s):  
Di Wang ◽  
Harmen Oppewal ◽  
Dominic Thomas
Keyword(s):  
Social Influence ◽  
Impression Management ◽  
Social Presence ◽  
Purchase Decisions ◽  
Product Selection ◽  
Content Type ◽  
The Social ◽  
The Impact ◽  
Superstitious Beliefs

Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase decisions. Drawing on impression management theory, this paper aims to investigate the effect of social presence on consumer purchase decisions of products featuring lucky charms including the role of anticipated embarrassment as a mediator of the social presence effect. Design/methodology/approach In three studies, participants select products that feature or do not feature a lucky charm. They make these selections under varying conditions of social presence, as induced by the shopping setting in the scenario or through the use of confederates or fellow participants observing them make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research limitations/implications The study investigates the effect of social presence but does not investigate different parameters of social presence such as the number of people present and their familiarity. The study investigates effects for purchase settings but does not include effects of usage and neither does it look into differences across product types or lucky charm types. Practical implications Marketers should be careful to not make lucky charms too publicly salient. Online settings are more suitable than mortar-and-brick settings for selling products featuring a lucky charm. Originality/value The present research is the first to investigate consumer purchase behaviour for a product featuring a lucky charm. It is also the first to investigate the impact of social influence on superstition-based decision-making.

A time for play: Interstitial time, Invest/Express games, and feminine leisure style

2016 ◽  
Vol 20 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Shira Chess
Keyword(s):  
Social Networks ◽  
Video Games ◽  
Social Networking ◽  
Mobile Devices ◽  
Social Relationships ◽  
Social Aspects ◽  
The Social

Games such as FarmVille and other casuals played on social networks and mobile devices have recently become increasingly popular. Research on Social Networking Games (SNGs) often focuses on the “social” aspects—how this newer style of games engenders social relationships from disparate locations. This essay examines the genre of gaming in terms of their industry category, “Invest/Express Games.” Using the Invest/Express label as a means of rethinking the role of interstitial time, this essay proposes that the gaming style taps in to what can be understood as “feminine leisure style.” In many ways, the significance of Invest/Express embodies a shift toward a feminization of popular video games.

scholarly journals Pengaruh Social Media Marketing, Store Environment, Sales Promotion, dan Perceived Value Terhadap Purchase Decision Konsumen SOGO Department Store

2020 ◽  
Vol 4 (1) ◽  
pp. 36
Author(s):  
Priandy Yaputra
Keyword(s):  
Social Media ◽  
Research Method ◽  
Perceived Value ◽  
Department Store ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Independent Variables ◽  
The Social ◽  
Store Environment

This research was conducted to determine the effect of social media marketing, store environment, sales promotion, and perceived value to purchase decision SOGO Department Store. This research uses a quantitative method that is by distributing questionnaires to 100 respondents who have bought goods at SOGO in West Jakarta. The research method in this study used multiple regression analysis assisted by SPSS. The results of this study are known that simultaneously all independent variables have an influence on purchase decision. Partially, the variables of the store environment, sales promotion, and perceived value have a significant influence on consumer purchase decision, while the social media marketing variable do not significantly influence consumer purchase decision.

Sign in / Sign up

Export Citation Format

Share Document