Perceived innovativeness of drone food delivery services and its impacts on attitude and behavioral intentions: The moderating role of gender and age

2019 ◽  
Vol 81 ◽  
pp. 94-103 ◽  
Author(s):  
Jinsoo Hwang ◽  
Jin-Soo Lee ◽  
Hyunjoon Kim
Keyword(s):  
Behavioral Intentions ◽  
Food Delivery ◽  
Gender And Age ◽  
Delivery Services ◽  
Moderating Role

scholarly journals How to Form Behavioral Intentions in the Field of Drone Food Delivery Services: The Moderating Role of the COVID-19 Outbreak

2020 ◽  
Vol 17 (23) ◽  
pp. 9117
Author(s):  
Jinsoo Hwang ◽  
Dohyung Kim ◽  
Jinkyung Jenny Kim
Keyword(s):  
Willingness To Pay ◽  
Behavioral Intentions ◽  
Positive Relationship ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Food Delivery ◽  
Delivery Services ◽  
The Relationship ◽  
Moderating Role

This study was designed to identify the significance of drone food delivery services using the moderating role of the outbreak of COVID-19. More specifically, this study proposed that there is a positive relationship between the overall image and the desire. Additionally, it was hypothesized that the desire helps to enhance two types of behavioral intentions, which included word-of-mouth intentions and the willingness to pay more. Lastly, the moderating role of the outbreak of COVID-19 was proposed during this process. Six hypotheses were tested that used 335 samples before the outbreak of COVID-19, and 343 samples were used after the outbreak of COVID-19 in South Korea. The data analysis results indicated that the overall image has a positive influence on the desire, which in turn positively affects the word-of-mouth intentions and the willingness to pay more. Furthermore, this study identified the important moderating role of the outbreak of COVID-19 in the relationship between the desire and the word-of-mouth intentions.

scholarly journals The Effects of Expected Benefits on Image, Desire, and Behavioral Intentions in the Field of Drone Food Delivery Services after the Outbreak of COVID-19

2020 ◽  
Vol 13 (1) ◽  
pp. 117
Author(s):  
Jinsoo Hwang ◽  
Hyunjoon Kim
Keyword(s):  
Social Influence ◽  
Behavioral Intentions ◽  
Positive Influence ◽  
Food Delivery ◽  
Five Dimensions ◽  
Delivery Services ◽  
Expected Benefits ◽  
The Relationship ◽  
Moderating Role

Food delivery services using drones have emerged, but there is not much research on it. Thus, this study was designed to examine how to form behavioral intentions based on the concept of expected benefits in the field of drone food delivery services. More specifically, this study proposed the five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion, have a positive influence on image. In addition, it was proposed that image has a positive influence on desire, which in turn positively affects behavioral intentions. Lastly, this study hypothesized the moderating role of gender in this process. To achieve this purpose, 343 responses were collected in South Korea. The data analysis results showed that five dimensions of expected benefits, such as compatibility, social influence, convenience, function, and emotion have a positive influence on image. In addition, the image aids to enhance desire, which in turn positively affects behavioral intentions. Lastly, gender moderated the relationship between desire and behavioral intentions. The important theoretical and practical implications of this study are discussed later in the paper.

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Data Analysis ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Food Delivery ◽  
Research Model ◽  
Content Type ◽  
Delivery Services ◽  
Expected Benefits ◽  
First Time

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

Servicescape, positive affect, satisfaction and behavioral intentions: The moderating role of familiarity

2019 ◽  
Vol 78 ◽  
pp. 102-111 ◽  
Author(s):  
Jeong-Yeol Park ◽  
Robin M. Back ◽  
Diego Bufquin ◽  
Valeriya Shapoval
Keyword(s):  
Positive Affect ◽  
Behavioral Intentions ◽  
Moderating Role

Looking at you: celebrity direct eye gaze influences social media post effectiveness

2020 ◽  
Vol 54 (12) ◽  
pp. 3051-3076
Author(s):  
Jasmina Ilicic ◽  
Stacey M. Brennan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Behavioral Intentions ◽  
Eye Gaze ◽  
Brand Relationships ◽  
Verbal Cues ◽  
Content Type ◽  
Moderating Role ◽  
Practical Implications

Purpose The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be used as a tactic in social media posts to increase self-celebrity connection and behavioral intentions. Examining the effectiveness of a celebrity’s eye gaze is important, as celebrities regularly use social media to manage their brand image and to build a relationship with consumers. Design/methodology/approach Study 1 examines the effect of a celebrity’s eye gaze (direct vs averted) on self-celebrity connection. Study 2 investigates the role of celebrity authenticity in explaining the effect of a celebrity’s eye gaze on consumer–celebrity brand relationships. Study 3 examines the moderating role of a non-Duchenne smile (fake, social smile) in diluting the effect of a celebrity’s direct eye gaze on self-celebrity connection and the downstream consequences on behavioral intentions. Findings The findings from Study 1 indicate that a celebrity’s direct (averted) eye gaze strengthens (weakens) self-celebrity connection. Study 2 provides evidence of celebrity authenticity as the explanation for stronger consumer–celebrity connection when a celebrity is featured with a direct eye gaze. The results of Study 3 show that a fake smile in a celebrity’s social media posts can weaken relationships with and behavioral intentions toward celebrities with a direct eye gaze. Research limitations/implications This paper is limited, as it focuses only on eye gaze and smiles as non-verbal cues depicted in celebrity images on social media. Practical implications This paper has important implications for celebrities, celebrity brand managers (including digital/social media marketing managers and public relations professionals) and advertisers. Celebrities, celebrity brand managers and advertisers should develop social media posts that can strengthen consumer–celebrity relationships and positively influence behaviors toward the celebrity through: 1) ensuring that photographs are taken with the celebrity looking directly into the camera at the target (audience); and 2) avoiding posting images of a celebrity’s direct eye gaze with a non-Duchenne (fake) smile. Originality/value This paper introduces and provides evidence of a celebrity’s direct eye gaze–self-celebrity relationship effect. Tactics, such as eye gaze, can strengthen consumer–celebrity relationships, which is crucial in building brand equity and in increasing financial value for the celebrity.

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