The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

2022 ◽  
Vol 59 (2) ◽  
pp. 102824
Author(s):  
Zhi-xiong Huang ◽  
K.S. Savita ◽  
Li Dan-yi ◽  
Abdullah Hisam Omar
2019 ◽  
pp. 509-527
Author(s):  
Elad Moskovitz ◽  
Adir Even

Performance measurement, as an effective tool for implementing organizational strategy and assisting ongoing control and surveillance, is broadly adopted today. The performance measurement system (PMS) explored in this case study was implemented, using business intelligence (BI) technologies, for a public police force. The system lets police commanders view and analyze the performance scores of their own units and get feedback on the success of their activities. The study examines the system's impact, through analysis of the metric results over a time period of five years. The results show that the vast majority of the metrics examined indeed improved. Further, the results underscore the moderation effect of relative metrics weights, as well as the different behavior of metrics that reflect activity versus those that reflect outcomes. The study underscores both the positive and the negative aspects of those results, and discusses their implications for future PMS implementation with BI technologies.


Author(s):  
Benjamin O. Abongo ◽  
Dr. Thomas Senaji ◽  
Dr. Nancy Rintari

The article sought to review the contemporary challenges and their policy interventions in the Kenyan insurance industry in terms of the external and internal challenges affecting the insurance business and which require leadership and managerial actions. The researcher reviewed the contemporary challenges and the performance of insurance companies in Kenya by looking at the external business environmental challenges and how they affect the management of Insurance companies. Secondly, the study considered how Kenyan insurance companies adapt and adjust their internal practices and processes to satisfy the changing customer expectations. The article goes further to review the critical policy issues which are required to address: changing consumer dynamics, enforce strict compliance with the stringent regulations, constant product innovations, and greater need for communication, technological disruptions, on-demand marketplace, and compensation. Using peer-reviewed literature and the published integrated annual reports of Jubilee Insurance Company Ltd; the study discussed and highlighted the policy interventions in relation to the demands of business and customers. Using Jubilee Insurance as a model insurance company in a case study, the researcher found that by combining performance driven behaviour and regular use of management control systems, Insurance Companies were able to post improved results. The Choice of Jubilee was driven by its size and stability among the Kenyan insurance companies. Jubilee has adopted an integrated reporting system which enabled the researcher to obtain the empirical information required from a secondary source. The researcher reviewed the data from the company’s integrated annual reports for the ten years from 2007 to 2017. The study looked at the control systems, including informal and formal controls and subjected these controls to a more comprehensive analysis to establish the impact of management control systems and strategy on the insurance company performance. The study suggested further empirical research to find the linkage between the policy interventions to various challenges and the performance of the insurance companies in Kenya.


2009 ◽  
Vol 5 (4) ◽  
pp. 24-43 ◽  
Author(s):  
Matteo Golfarelli ◽  
Stefano Rizzi

Optimizing decisions has become a vital factor for companies. In order to be able to evaluate beforehand the impact of a decision, managers need reliable provisional systems. Though data warehouses enable analysis of past data, they are not capable of giving anticipations of future trends. What-if analysis fills this gap by enabling users to simulate and inspect the behavior of a complex system under some given hypotheses. A crucial issue in the design of what-if applications is to find an adequate formalism to conceptually express the underlying simulation model. In this paper the authors report on how, within the framework of a comprehensive design methodology, this can be accomplished by extending UML 2 with a set of stereotypes. Their proposal is centered on the use of activity diagrams enriched with object flows, aimed at expressing functional, dynamic, and static aspects in an integrated fashion. The paper is completed by examples taken from a real case study in the commercial area.


2016 ◽  
Vol 12 (28) ◽  
pp. 502 ◽  
Author(s):  
Hani J. Irtaimeh ◽  
Abdallah Mishael Obeidat ◽  
Shadi. H Abualloush ◽  
Amineh. A Khaddam

Business Intelligence, through its dimensions (data warehousing, data mining, direct analytical processing), helps the members of an organization to perceive and interpret their role in the organization’s creativity. For this reason, we may assume that Business Intelligence has an impact on Technical Creativity, and that matching of Business Intelligence and Technical Creativity will improve and achieve excellence in an organization. The aim of this study is to explore the impact of business intelligence dimensions (data warehousing, data mining, direct analytical processing) on Technical Creativity in AlHekma Pharmaceutical Company as a case study. For this purpose, a questionnaire was developed to collect data from the study population which consists of 50 employees. This is aimed at testing the hypotheses and achieving the objectives of the study. The most important results that the study achieved were that there was a statistically significant impact of business intelligence with its dimensions (data warehousing, data mining, and direct analytical processing) in technical creativity. The most important recommendations of the study were the necessity of organizations dependence on modern technology in order to develop their works. Thus, this is because this technology is recognized by its high accuracy on a completion of the work, as well as deepening the concept of technical creativity which gives them a competitive advantage in the marke


2014 ◽  
Vol 5 (1) ◽  
pp. 13-30
Author(s):  
Elad Moskovitz ◽  
Adir Even

Performance measurement, as an effective tool for implementing organizational strategy and assisting ongoing control and surveillance, is broadly adopted today. The performance measurement system (PMS) explored in this case study was implemented, using business intelligence (BI) technologies, for a public police force. The system lets police commanders view and analyze the performance scores of their own units and get feedback on the success of their activities. The study examines the system's impact, through analysis of the metric results over a time period of five years. The results show that the vast majority of the metrics examined indeed improved. Further, the results underscore the moderation effect of relative metrics weights, as well as the different behavior of metrics that reflect activity versus those that reflect outcomes. The study underscores both the positive and the negative aspects of those results, and discusses their implications for future PMS implementation with BI technologies.


2021 ◽  
Vol 30 (30 (1)) ◽  
pp. 171-176
Author(s):  
Corneliu Bente

Insurance services are a special category of services, characterized by a high standardization and at the request of customers to protect themselves from a number of financial losses that they may suffer as a result of risks. For this reason, it is very important that insurers provide quality services to customers. Customer satisfaction is paramount for attracting new customers and retaining existing ones, thus achieving a loyal customer base. They will recommend the insurance company and other potential customers if they are satisfied, thus increasing the market share of the insurance company. The quality of insurance services and the relationship between the insurance company and the client have been the subject of many studies over time, most often being followed by the impact that the quality of services has on their behavior. Starting from the identified problem, I set out in this paper to look at how consumers’ perceptions of the quality of insurance services influence their perceptions of their relationship with the insurance company and implicitly their behaviour towards it.Starting from these approaches, we aimed in this paper to see what is the meaning given by the consumers of the insurance services of the company Allianz Țiriac to the concept of quality of insurance services.Our study consisted of an extensive process, carried out in several stages of work, namely: elaboration of the questionnaire addressed to the insurance company’s clients, establishing the sample, collecting data based on questionnaires, centralizing and processing the data and interpreting the results.The case study took place over a month, on a sample of 300 people, most of the respondents are between 26 and 45 years old, who work in the private sector and came monthly between 1800-290 lei. The GAP analysis highlights some aspects of the services offered by Allianz Țiriac. A negative GAP highlights the unfavorable aspects of the services provided by the insurance company and raises an alarm about the situation of the company.


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