scholarly journals Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites

2020 ◽  
Vol 117 ◽  
pp. 862-872 ◽  
Author(s):  
Ibrahim Abosag ◽  
Zahy B. Ramadan ◽  
Tom Baker ◽  
Zhongqi Jin
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Need For Uniqueness ◽  
Congruence Theory ◽  
Theory Versus ◽  
Brand Congruence ◽  
The Impact ◽  
Uniqueness Theory

Interactive radio, social network sites and development in Africa: a literature review study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcos Komodromos
Keyword(s):  
Social Network ◽  
Literature Review ◽  
Mass Communication ◽  
Social Network Sites ◽  
Sub Saharan Africa ◽  
Agriculture Education ◽  
African Countries ◽  
Content Type ◽  
Study Results ◽  
The Impact

Purpose The technology determinism theory facilitated in assessing the impact of interactive radio and social network sites (SNSs) on development factors such as education, agriculture, health, and governance, by conducting an integrative and comprehensive literature review focusing on African countries. This paper aims to conduct this literature review to provide comprehensive empirical evidence on the impact of interactive radio and SNSs on development in Africa. Design/methodology/approach This study examined articles that were retrieved from online databases including EBSCOhost, Elsevier, Science Direct, SAGE Journals, Springer and Wiley Online Library. The keywords used included interactive radio, radio, development in Africa, SNS, agriculture, education, health, peace and governance. Search phrases were formulated using boolean operators “AND” and “OR.” Findings Study results revealed that interactive radio and SNSs improve knowledge among farmers and allow the dissemination of information on innovative agricultural techniques, which supports the adoption of sustainable practices. Interactive radio promotes political accountability because the strategies provide the voiceless and powerless communities with a platform to express themselves. This paper discovers that the incorporation of SNS with existing multimedia communication facilitates the dissemination of health-related information on illnesses such as Ebola, HIV, hypertension, diabetes and Polio, and interactive radio and SNS promote education among marginalized communities and under-served rural schools. Research limitations/implications The findings on the impact of interactive radio and SNSs do not represent all 54 countries in Africa. Although the studies included in this literature review were conducted in several countries such as South Africa, Nigeria, Somalia, Kenya, Malawi, Ghana, Tanzania, Uganda and Zambia, this limited the generalizability of the findings and recommendations. Also, the other potential limitation is that using the inclusion-exclusion criteria could have resulted in bias when selecting the studies to include in the review. Practical implications The paper might serve as a valuable source of information for students, academics and entrepreneurs where the impact of interactive radio and SNSs on agriculture, education, health and governance, which are core determinants of development in Africa, has been assessed for further case studies in this area. Social implications The use of interactive radio has helped in decreasing health issues caused by a deficiency in vitamin A among children in sub-Saharan Africa. Originality/value The development of sustainable and effective interactive radio programs is dependent on the collaboration of the core stakeholders such as governmental ministries, donor organizations and the mass communication sector. Numerous open sources on technology radio stations are available to employ social media managers to help in the application of knowledge.

Gamification and Advergaming

2019 ◽  
pp. 23-35
Author(s):  
Aanchal Aggarwal ◽  
Nupur Arora
Keyword(s):  
Decision Making ◽  
Social Network ◽  
Social Network Sites ◽  
Online Games ◽  
Digital Television ◽  
Consumer Engagement ◽  
Game Dynamics ◽  
Game Mechanics ◽  
Interactive Digital Television ◽  
The Impact

This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.

scholarly journals Sharenting, Peer Influence, and Privacy Concerns: A Study on the Instagram-Sharing Behaviors of Parents in the United Kingdom

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512097837
Author(s):  
Giulia Ranzini ◽  
Gemma E. Newlands ◽  
Christoph Lutz
Keyword(s):  
United Kingdom ◽  
Social Network ◽  
Peer Influence ◽  
Self Efficacy ◽  
Online Survey ◽  
Social Network Sites ◽  
Privacy Concerns ◽  
The United Kingdom ◽  
The Impact ◽  
Additional Income

Parental sharing of child-related content on social network sites, termed “sharenting,” is often the target of criticism. Yet, through sharenting, parents can find support systems, a way to stay in touch with relevant others, and even an opportunity for additional income. This study contributes to knowledge on antecedents of sharenting. It explores the impact of parents’ privacy concerns on the sharing of child-related content, as well as on their general Instagram sharing. In this study, we differentiate between general and situational privacy. Moreover, we investigate whether parents’ privacy self-efficacy and the support of their peers influence parental sharing practices. Drawing on a rich body of literature on privacy and information sharing, we discuss the results of an online survey distributed among 320 Instagram users who are parents of children younger than 13 and reside in the United Kingdom. We find that parents’ privacy concerns are uncorrelated to sharenting and only situational concerns marginally correlate to parents’ general sharing. Parents’ reported privacy self-efficacy also did not play a role in parents’ sharing of either personal or children-related content. On the contrary, both Instagram sharing and having a network supportive of parental sharenting positively predict sharenting. Our results indicate that (a) neither situational nor general privacy concerns influence parents’ sharenting behavior, and (b) a parent’s supportive network and frequent sharing habits make frequent sharenting more likely.

scholarly journals Explicating problematic social network sites use: A review of concepts, theoretical frameworks, and future directions for communication theorizing

2016 ◽  
Vol 19 (2) ◽  
pp. 308-326 ◽  
Author(s):  
Edmund W J Lee ◽  
Shirley S Ho ◽  
May O Lwin
Keyword(s):  
Social Network ◽  
Social Network Sites ◽  
Surveillance Culture ◽  
Theoretical Frameworks ◽  
Theoretical Perspectives ◽  
Recent Developments ◽  
State Of Research ◽  
The Impact ◽  
Theoretical Paradigms ◽  
Work First

The prevalence of social network sites (SNSs) has sparked a growing interest in understanding the development of problematic SNSs use among adolescents. Yet, this nascent area of research is marked by some deficiencies in existing theoretical paradigms. This article seeks to review the state of research in problematic SNSs use—broadly with a specific focus on adolescents—and identify key areas of research for future scholarly work. First, we summarize the historical and recent developments of media addiction and problematic SNSs use research. Second, we discuss the theoretical perspectives that contribute to our understanding of the problematic SNSs use phenomenon and identify the weaknesses of these frameworks. Third, we propose that communication scholars should strive for theoretical integration and examine the impact of microsystem (e.g. parents and peers) and macrosystem (e.g. surveillance culture) on the development of problematic SNSs among adolescents. Directions for future theoretical and methodological approaches are suggested.

scholarly journals The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study)

2014 ◽  
Vol 10 (2) ◽  
pp. 1815-1827 ◽  
Author(s):  
Nora Al-Hadban ◽  
Hadeel AL-Ghamdi ◽  
Thekra Al-Hassoun ◽  
Prof. Randa Hamdi
Keyword(s):  
Saudi Arabia ◽  
Social Network ◽  
New Media ◽  
Social Network Sites ◽  
Global Scale ◽  
The Social ◽  
Rules And Principles ◽  
Marketing Tool ◽  
The Impact

This research was written to discover the future trends in new media and social networking .The researchers have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as well as in our own daily life. The advances in this technology have altered the way individual users and organizations can communicate with each other. In this study of the social network sites we will concentrate on Facebook and its effectiveness as a tool of marketing in the Saudi population because recently it gained enormous popularity for marketing communications. Facebook especially describes itself as the perfect marketing tool because its developers have created an advertising system which allows businesses to use the information of each Facebook user for targeted advertising. Facebook provides the ideal platform for direct communication between organizations and customers. Marketing on social network sites has to follow new rules and principles and each organization has to clearly determine if social media marketing is appropriate for them or not. Through extensive research and analysis, the researchers intended to find if the Facebook is an effective marketing tool in Saudi Arabia where marketers can reach and influence targeted consumers.

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