scholarly journals Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network mapping

2021 ◽  
Vol 1 (2) ◽  
pp. 100018
Author(s):  
Tahereh Saheb ◽  
Bahareh Amini ◽  
Fatemeh Kiaei Alamdari
Keyword(s):  
Quantitative Analysis ◽  
Bibliometric Analysis ◽  
Digital Marketing ◽  
Network Mapping

scholarly journals Microgels and Nanogels at Interfaces and Emulsions: Identifying Opportunities From a Bibliometric Analysis

2021 ◽  
Vol 9 ◽  
Author(s):  
Miguel Angel Fernandez-Rodriguez ◽  
Laura Alvarez
Keyword(s):  
Quantitative Analysis ◽  
Bibliometric Analysis ◽  
Biomedical Applications ◽  
Conceptual Analysis ◽  
Descriptive Analysis ◽  
Qualitative And Quantitative Analysis ◽  
Pickering Emulsions ◽  
Thematic Map ◽  
Qualitative And Quantitative ◽  
Research Themes

In this work, we used Bibliometrix and Biblioshiny to perform a bibliometric qualitative and quantitative analysis on the main topic “microgels and nanogels”, and the sub-topic “microgels and nanogels at interfaces and emulsions”. Word-counting of the titles of the publications enabled a descriptive analysis of thematic trends. A more complex conceptual analysis used the co-occurrence of words in titles, clustered into research themes with links to other themes. A thematic map allowed to characterize the centrality and density of the themes within the topic. A similar clustering of co-authorship enabled the mapping of the collaborations. We identified in this way research opportunities theme- and collaboration-wise, such as the opportunity to bring more fundamental studies into biomedical applications and into Pickering emulsions stabilized with microgels.

A Study of Digital Marketing Research Using Bibliometric Analysis

2021 ◽  
Author(s):  
Agung Purnomo ◽  
Nur Asitah ◽  
Nuzula Firdausi ◽  
Syaifurrizal Wijaya Putra ◽  
Moch. Khafidz Fuad Raya
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research ◽  
Digital Marketing

Digital Marketing

2020 ◽  
pp. 52-73
Author(s):  
Maria Isabel Barreiro Ribeiro ◽  
António José Gonçalves Fernandes ◽  
Isabel Maria Lopes
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Bibliometric Analysis ◽  
Information Technologies ◽  
Word Of Mouth ◽  
Business Management ◽  
Digital Marketing ◽  
The Internet ◽  
The Third ◽  
Scopus Database

This research aimed to identify the most developed themes in the field of digital marketing from 2010 to 2019. A total of 898 publications were selected from the Scopus database from the Business, Management and Accounting and Economics, Econometrics, and Finance domains. A bibliometric analysis was carried out using VOSviewer software and the term co-occurrence technique was used. Three clusters were identified. The first cluster relates digital marketing to the changes and adaptations of society and the economy since the emergence of the internet. The second cluster relates digital marketing to information technologies, e-commerce, and consumer behavior. Finally, the third cluster relates digital marketing with markets, social media, users, tourism, and electronic word-of-mouth (e-WOM).

Trends and patterns in digital marketing research: bibliometric analysis

2021 ◽  
Author(s):  
Zahra Ghorbani ◽  
Sanaz Kargaran ◽  
Ali Saberi ◽  
Manijeh Haghighinasab ◽  
Seyedh Mahboobeh Jamali ◽  
...  
Keyword(s):  
Bibliometric Analysis ◽  
Marketing Research ◽  
Digital Marketing

scholarly journals How Digital Marketing Evolved Over Time: A Bibliometric Analysis on Scopus Database

Heliyon ◽  
2021 ◽  
pp. e08603
Author(s):  
Mohammad Faruk ◽  
Mahfuzur Rahman ◽  
Shahedul Hasan
Keyword(s):  
Bibliometric Analysis ◽  
Digital Marketing ◽  
Scopus Database ◽  
Over Time

Digital Marketing vs. Traditional Marketing

2021 ◽  
pp. 34-50
Author(s):  
Vera Gelashvili
Keyword(s):  
Literature Review ◽  
Bibliometric Analysis ◽  
Systematic Literature Review ◽  
Social Economic ◽  
Digital Marketing ◽  
The Internet ◽  
Business And Society ◽  
Personal Level ◽  
Similarities And Differences ◽  
Traditional Marketing

Digitalisation has caused important changes that have affected people's lives on a social, economic, or personal level. These changes have affected both business and society in general. Therefore, companies had to adopt different strategies to reach with their users, since traditional methods were no longer effective in some cases. It is the case of marketing, where companies had to change or blend traditional marketing with digital marketing (i.e., to promote their products and services through the internet). The aim of this work is to analyse the existing literature on similarities and differences between traditional and digital marketing. The methodologies used to achieve these objectives were a systematic literature review and bibliometric analysis by Scopus. The results obtained have shown that both traditional and digital marketing are important for companies, so firms must find out which of them is more compatible with the company's objectives. This chapter provides practical lessons for entrepreneurs or marketing makers when choosing a type of marketing for their businesses.

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