scholarly journals Service Innovation in Malaysian Banking Industry towards Sustainable Competitive Advantage through Environmentally and Socially Practices

2016 ◽  
Vol 224 ◽  
pp. 52-59 ◽  
Author(s):  
Tan Lay Hong ◽  
Chew Boon Cheong ◽  
Hamid Syaiful Rizal
2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Heri Yuliyanto

Mastery of information technology is important for the banking industry has an oligopoly marketstructure, but does not guarantee a sustainable competitive advantage. To win the competition is not onlydetermined by the technologically and price (interest given), but also factors mastery of knowledge andinformation currently an issue that is very strategic.If a bank uses technology as an advantage its competitiveness, then the advantage will be temporary, because thetechnology has the properties easily imitated. However, if the advantages of information technology along withthe mastery of information and knowledge of quality management, the competitors require greater effort and along time to be able to imitate or duplicate the competitive advantage. Thus the competitive advantage thatwill last longer.Through literature study and analysis of secondary data obtained information that the national bankingmarket outlook is still widespread. In addition, the technology factor is not the major factor is the mainattraction or reason for customers to have a bank account, but the image bank safe is the main reason to haveaccounts.Keyword; Knowledge Mangement, MEA , competitive advantege, competitive strategy


2019 ◽  
Vol 38 (1) ◽  
pp. 159-174 ◽  
Author(s):  
Syed Shujaat Ali Shah ◽  
Zia Khan

Purpose The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the moderation effect of relationship age on the CSR-commitment relationships in the banking industry of an emerging economy. Design/methodology/approach Partial least squares based structural equation modeling was used to test the proposed hypotheses in a sample of 360 respondents collected from the retail banking sector of Pakistan. Findings Customers’ CSR perceptions directly and positively influence affective and continuance commitment. The findings also confirm that relationship age is a positive moderator of the CSR-continuance commitment relationship, but does not influence the CSR-affective commitment relationship. Practical implications Marketers should use CSR activities to enhance customers’ commitment. Given the moderating role of relationship age, marketers should devise different strategies for new and long-term customers. The results clearly show that relationship age affects the CSR-continuance commitment relationship. Long-term banking customers will more likely be in a binding relationship when their banks do CSR activities and disseminate those activities to long-term customers. The study explicitly indicates that maintaining long-term customers’ base through CSR activities helps the marketers in achieving sustainable competitive advantage. Originality/value First, it is the pioneering study to empirically investigate the understudied relationship between CSR and continuance commitment. Second, it examines the moderation effect of relationship age on CSR-commitment relationships in the banking industry of an emerging economy.


Author(s):  
Siti Fatmala Rezeki ◽  
Syahrir A. Pasinringi ◽  
Lalu Muhammad Saleh

Innovation at the hospital as a change in the delivery of patient-focused health services by encouraging healthcare professionals to work smarter, faster and better. Service innovation can provide an effective way to create a sustainable competitive advantage for hospitals. This study aims to analyze and examine the factors that influence service innovation in hospitals using the literature review method. The results were obtained from a literature search that discusses the major factors that influence service innovation, namely in the form of a good management system within the scope of the hospital. This big influence is that human resources, starting from the leaders and employees who work in the hospital, must work together for the advancement and empowerment of the hospital.


2019 ◽  
Vol 11 (5) ◽  
pp. 1419 ◽  
Author(s):  
Qun Zhao ◽  
Pei-Hsuan Tsai ◽  
Jin-Long Wang

The recent emergence and rapid growth of new financial services by financial technology (Fintech) companies have driven banking institutions towards operational innovation in order to gain sustainable competitive advantage. This study aims to conduct an in-depth investigation of the banking sector in response to the challenges brought by Fintech startups. Based on the service innovation theory, we propose a novel hybrid multiple criteria decision-making method (MCDM) to evaluate service innovation strategies for improving the sustainability of China’s banking industry during the Fintech revolution. A six-dimensional model comprising 20 sub-criteria is constructed and both the decision making trial and evaluation laboratory (DEMATEL) technique and DEMATEL-based analytic network process (DANP) are used to explore interrelationships among the indices and their related weights. Finally, the modified VIšekriterijumsko KOmpromisno Rangiranje (VIKOR) method is employed to evaluate performance gaps in the four major types of commercial banks in China—state-owned, joint-stock, city commercial banks, and other credit cooperatives—in the field of service innovation. The improvement priorities, ranked from highest to lowest, are new business partners, new service concepts, organizational innovation, technological innovation, new customer interactions, and new revenue models. These results will provide strategies for the sustainable development of China’s banking industry and the implementation of changes in response to the impact of the Fintech revolution.


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